PPC that turns San Diego ad clicks into phone calls.

A typical account spends $2,000–$5,000 a month on clicks. Our management fee is typically $500–$1,500 a month, plus ad spend. Where you land depends on what a click costs in your trade and how many of those clicks your landing page converts. A co-founder sketches a starting budget with you, and the first month of tracking shows whether it should rise or fall.

Tracking goes in before launch, and initial results typically show within the first week. The rest of the month goes to cutting search terms that bring clicks but no calls and testing ads against each other, so judge your cost per lead after the account has had a few weeks to learn.

Yes. Google Ads can target by ZIP code, city or radius, so a company working the coastal communities can leave out areas it doesn’t cover. Bids can also rise or fall by area once tracking shows where the profitable calls come from, and the targeting follows your real service area, not the city name in the ad.

You commit to six months first; after that, the agreement continues month to month and ends with 30 days’ notice whenever you choose. Management starts at $500 a month, plus ad spend, which you pay to Google. A bigger budget, an added channel such as Meta or a landing page build raises the fee, and you see the figure in writing before anything launches. No haggling, no hidden upsells.

Yes. Lithium manages Meta ads on Facebook and Instagram as well as Microsoft Ads, and they report into the same call tracking as Google, so you can compare cost per lead side by side. For most trades we start with Google search, where people are already looking for the service, and bring in the others when the tracking says they pay.