San Antonio PPC management that spends on the searches that book jobs.

Typical ad spend runs $2,000–$5,000 a month, and where you land depends on your trade’s click price. HVAC repair clicks average $74.99 here and landscaping clicks $7.47, so an HVAC company needs a bigger budget and a sharper landing page to get the same number of calls. Our management fee is separate from that spend.

Some of it always will, because Google charges for the click whether or not the visitor picks up the phone. We keep that share down with negative keywords that block searches unlikely to become work, such as DIY and job-seeker terms, and with call tracking that shows which campaigns waste the most, so their budget can move to the ones producing calls.

From $500 a month in management, plus ad spend, the fee covers setup, tracking, campaign builds and ongoing tuning for a smaller account. Three things raise it: a bigger ad budget, more channels such as Microsoft or Meta, and landing pages we design for you. You see the number and sign off on it before any campaign starts.

Yes. Besides Google, we manage Microsoft Ads plus Meta campaigns on Facebook and Instagram. Google usually comes first because people there are searching for the job; a second channel gets added when the Google numbers are solid and there is budget left to test.

We change it or stop it. Each campaign is judged on cost per lead, and one that runs high after a fair test gets new keywords, new ads or a new landing page. If it still doesn’t pay, its budget moves to a campaign that does.