FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in New Braunfels, Texas
Google Ads that trace every New Braunfels call to its keyword, give each job type its own landing page, and report cost per lead.

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New Braunfels PPC, answered
A click on “garage door repair new braunfels” averages $58.19, the highest trade click among the New Braunfels searches in the table. At that price, an account without call tracking is buying lottery tickets. The first job is to tie every call back to the keyword and ad that paid for it, and Lithium Marketing does that work for New Braunfels service businesses.
In New Braunfels, plumbing sits at $27.98 a click and pest control at $30.80, so neither trade can treat a click as cheap. Both need a page that turns the search into a call before the budget widens to more services.
Click costs in New Braunfels
In New Braunfels, roofing clicks average $12.12 and heating and cooling repairs $12.43, while electrical work runs $23.34. Two of those click prices leave room to test a wider set of searches on a small budget, and one does not, so the plan has to say which before any campaign goes live.
When we checked “plumber new braunfels”, Google showed no paid ads, and the Map Pack sat above the organic results. That is a single snapshot of one query on one day, not a forecast. It argues for running ads alongside a profile that is already earning its place, since neither one covers the whole page on its own.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency new braunfels | under 10 | not reported |
| ppc agency new braunfels | under 10 | not reported |
| ppc management new braunfels | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair new braunfels | 260 | $58.19 |
| pest control new braunfels | 590 | $30.80 |
| plumber new braunfels | 1,300 | $27.98 |
| electrician new braunfels | 480 | $23.34 |
| hvac repair new braunfels | 20 | $12.43 |
| roofing company new braunfels | 260 | $12.12 |
| landscaping new braunfels | 480 | $8.08 |
| water damage restoration new braunfels | 20 | $1.50 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber new braunfels”, as Google showed it to a searcher located in New Braunfels. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The New Braunfels calendar
In New Braunfels, July and August tie for the average warmest months, with an average high of 95 °F. If your work peaks in that heat, whether it is cooling repair or an outdoor project, the budget should build before it and ease after it, guided by your own summer history.
In New Braunfels, May, June and October get far more precipitation than the rest of the year. If your calls bunch in the wet weeks, the account should hold budget for them and pull back in the dry stretch. If they do not, put the money where your calendar says it belongs.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Comal County trades
Comal County has 23 roofing contractors, the smallest group on the county chart, and 28 pest control companies. For both trades, the campaign’s work is the same: name the job in the ad and make the call the first thing on the page.
Comal County has 70 landscaping services and a landscaping click costs $8.08, low enough for a landscaper to test more than one offer and keep the one that books estimates. For a smaller advertiser, that room to test is the advantage worth planning around.
County Business Patterns
Trade and home service businesses in Comal County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
Call tracking comes first, then one campaign per job you want booked, with bids tuned daily through the first 30 days and weekly after that.
We pick one service with a click price your margin can carry. The first budget stays on that job, not on every service you offer.
Before the budget grows, every call and form gets a source: the keyword and the ad that paid for it, tracked through GA4 and conversion tags.
A landing page for that job, with the offer, the service area and a call button above the fold, tested on a phone.
The account gets a daily look for the first 30 days, then a weekly check that weighs cost per lead against the jobs you won.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
Client work
At F&W Fence Co., a website, SEO and Google Ads all point at the same pages, and Lithium built and ran all three. The numbers on the card are the product of that program. Matt Johnson, from his time running On-Target Landscape, is quoted alongside.
Fence4Xmore ranking keywords
190 to 745 keywords
“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround New Braunfels
Ads can run in more than one city, and bids should not be the same everywhere. The PPC page for each place below shows local click costs, starting with San Antonio and Austin, then Round Rock, Georgetown, Killeen and College Station. The Texas page covers the rest.
Published price
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
To the job with the best gap between click price and what a job is worth, not to the trade with the most searches. A trade with expensive clicks should start with the one service it knows it can close; a cheaper trade can test more. We pick the first campaign together on the strategy call.
Accounts usually get their first calls within the opening week, provided the page and the tracking are ready first. After that the work changes: cut the terms that waste money, put more budget behind the ones that turned into calls, and watch cost per lead against the jobs you won.
The fee starts at $500 a month, plus ad spend, and it covers the account work: setup, landing pages, call tracking, bids, search terms and the monthly report. It scales with ad spend, the channels we run and any landing page work. Your ad spend stays in your own Google Ads account.
We check three things before touching the bid: the search term, the page the ad points at, and the time of day the click arrived. Most wasted spend is a mismatch between one of those and the job you want booked. Fixing the page or adding a negative keyword is often cheaper than bidding higher.
A line on which leads turned into work. Calls and forms are counted for you, but only your team knows which caller booked, so a short weekly note closes the loop. With that, the report can show cost per booked job alongside cost per lead.
Free action plan
Name the jobs you want more of and the months that keep you busiest. A co-founder will match them to click costs and a first-month budget, on a short video call.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ