Skip to content

PPC in New Braunfels, Texas

Google Ads for New Braunfels trades, with every call traced to its keyword.

Google Ads that trace every New Braunfels call to its keyword, give each job type its own landing page, and report cost per lead.

  • Call tracking from the first click
  • One landing page per job
  • Budget moved by cost per lead
Byers Septic Tank Service website homepage
9Xorganic traffic for Byers Septic Service (91 to 799 visits a month)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

New Braunfels PPC, answered

What a click is worth in New Braunfels

A click on “garage door repair new braunfels” averages $58.19, the highest trade click among the New Braunfels searches in the table. At that price, an account without call tracking is buying lottery tickets. The first job is to tie every call back to the keyword and ad that paid for it, and Lithium Marketing does that work for New Braunfels service businesses.

In New Braunfels, plumbing sits at $27.98 a click and pest control at $30.80, so neither trade can treat a click as cheap. Both need a page that turns the search into a call before the budget widens to more services.

The New Braunfels calendar

When New Braunfels ad budgets should lean in

In New Braunfels, July and August tie for the average warmest months, with an average high of 95 °F. If your work peaks in that heat, whether it is cooling repair or an outdoor project, the budget should build before it and ease after it, guided by your own summer history.

In New Braunfels, May, June and October get far more precipitation than the rest of the year. If your calls bunch in the wet weeks, the account should hold budget for them and pull back in the dry stretch. If they do not, put the money where your calendar says it belongs.

residents (2025 estimate)
122,492
residents (2025 estimate)
population change, 2020 to 2025
+35.5%
population change, 2020 to 2025
housing units
44,517
housing units
of occupied homes owner-occupied
65.3%
of occupied homes owner-occupied
of homes built before 1980
19.8%
of homes built before 1980
median home value
$339,400
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Comal County trades

Where the county’s trade counts meet click prices

Comal County has 23 roofing contractors, the smallest group on the county chart, and 28 pest control companies. For both trades, the campaign’s work is the same: name the job in the ad and make the call the first thing on the page.

Comal County has 70 landscaping services and a landscaping click costs $8.08, low enough for a landscaper to test more than one offer and keep the one that books estimates. For a smaller advertiser, that room to test is the advantage worth planning around.

County Business Patterns

Trade and home service businesses in Comal County

Establishments by industry, 2023

  • New home builders
    118
  • Plumbing, heating and air-conditioning contractors
    83
  • Landscaping services
    70
  • Electrical contractors
    67
  • Residential remodelers
    65
  • Excavation and site preparation contractors
    58
  • Pest control companies
    28
  • Roofing contractors
    23

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

Your first month

Setting up Google Ads for a New Braunfels trade

Call tracking comes first, then one campaign per job you want booked, with bids tuned daily through the first 30 days and weekly after that.

1

Choose the job to advertise

We pick one service with a click price your margin can carry. The first budget stays on that job, not on every service you offer.

2

Put a number on every call

Before the budget grows, every call and form gets a source: the keyword and the ad that paid for it, tracked through GA4 and conversion tags.

3

Build the page the ad points at

A landing page for that job, with the offer, the service area and a call button above the fold, tested on a phone.

4

Watch it daily, then weekly

The account gets a daily look for the first 30 days, then a weekly check that weighs cost per lead against the jobs you won.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

Client work

F&W Fence Co.: website, SEO and Google Ads on the card

At F&W Fence Co., a website, SEO and Google Ads all point at the same pages, and Lithium built and ran all three. The numbers on the card are the product of that program. Matt Johnson, from his time running On-Target Landscape, is quoted alongside.

F&W Fence Co. website homepage for fence installation, supply and repairFence

F&W Fence Co.

4Xmore ranking keywords

190 to 745 keywords

top-3 rankings (3 to 28)
9X
top-3 rankings (3 to 28)
core search conversion rate
27.78%
core search conversion rate
Read the case study
“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonMatt JohnsonOn-Target Landscape

Around New Braunfels

One ad account for the cities you serve

Ads can run in more than one city, and bids should not be the same everywhere. The PPC page for each place below shows local click costs, starting with San Antonio and Austin, then Round Rock, Georgetown, Killeen and College Station. The Texas page covers the rest.

Published price

The management fee for New Braunfels Google Ads

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

What New Braunfels owners ask about paid search

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Where should the first month’s ad budget go?

To the job with the best gap between click price and what a job is worth, not to the trade with the most searches. A trade with expensive clicks should start with the one service it knows it can close; a cheaper trade can test more. We pick the first campaign together on the strategy call.

How soon will the phone ring after launch?

Accounts usually get their first calls within the opening week, provided the page and the tracking are ready first. After that the work changes: cut the terms that waste money, put more budget behind the ones that turned into calls, and watch cost per lead against the jobs you won.

What does the management fee cover?

The fee starts at $500 a month, plus ad spend, and it covers the account work: setup, landing pages, call tracking, bids, search terms and the monthly report. It scales with ad spend, the channels we run and any landing page work. Your ad spend stays in your own Google Ads account.

What happens when a click does not become a call?

We check three things before touching the bid: the search term, the page the ad points at, and the time of day the click arrived. Most wasted spend is a mismatch between one of those and the job you want booked. Fixing the page or adding a negative keyword is often cheaper than bidding higher.

What do you need from me to judge results?

A line on which leads turned into work. Calls and forms are counted for you, but only your team knows which caller booked, so a short weekly note closes the loop. With that, the report can show cost per booked job alongside cost per lead.

Free action plan

Price a first month of New Braunfels ads

Name the jobs you want more of and the months that keep you busiest. A co-founder will match them to click costs and a first-month budget, on a short video call.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan