GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Make each campaign answer to its budget
A PPC agency for Sacramento businesses ready to win more work.
Put Sacramento ad spending behind the jobs you want, with call tracking and a report showing what each campaign costs per lead.
- Separate campaigns by service
- Tracked phone calls and quote forms
- Search-term reviews and bid changes
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the cost of reaching a customer
Sacramento PPC needs a budget you can judge
Lithium Marketing turns Sacramento PPC spending into campaigns you can evaluate by service, lead cost and booked work. For “hvac repair sacramento”, the average click costs $42.67. At that price, you need to know what happened after the visit: a phone call, an estimate request or a buyer who left without contacting you.
A click for “plumber sacramento” averages $41.92. We connect tracking before judging campaign performance and give each priority service a matching landing page. Your team tells us which leads became work, so spending decisions can account for the jobs the campaign produced.
Different searches need different tests
Lower click prices still need a working offer
At $9.30 per click, “landscaping sacramento” gives an advertiser a different starting budget from higher-cost repair searches. A campaign for recurring care also needs different wording from a project estimate campaign. We select the service, write the offer and decide what result would justify continued spending.
No paid ads appeared for “plumber sacramento” when we checked. We inspect results for your priority services before choosing keywords, ad locations and landing pages. Once campaigns run, we review the searches that triggered paid visits and remove terms attracting people who need a service you do not offer.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency sacramento | 30 | not reported |
| google ads agency sacramento | under 10 | not reported |
| ppc management sacramento | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair sacramento | 390 | $42.67 |
| plumber sacramento | 3,600 | $41.92 |
| garage door repair sacramento | 880 | $37.48 |
| pest control sacramento | 2,400 | $34.81 |
| electrician sacramento | 1,000 | $27.36 |
| roofing company sacramento | 1,300 | $27.03 |
| water damage restoration sacramento | 110 | $23.45 |
| landscaping sacramento | 1,000 | $9.30 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 107 to 1,700 Google reviews each
- Directories in the top 10
- Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber sacramento”, as Google showed it to a searcher located in Sacramento. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Set boundaries for spend
Account for Sacramento's territory and seasonal workload
Sacramento city covers about 98.7 square miles of land. Start with the addresses your crew can serve profitably, then set campaign locations around that territory. Ads should say where the service is offered, and the landing page should let a visitor check coverage before requesting a visit.
Sacramento has long, hot, dry summers and short, mild, rainy winters. If your HVAC, roofing or outdoor-service bookings change with those seasons, we can plan spending around your records and available capacity. Weather informs the discussion; your business's results determine the budget changes.
- residents (2025 estimate)
- 536,449
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.2%
- population change, 2020 to 2025
- housing units
- 212,485
- housing units
- of occupied homes owner-occupied
- 51.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 53.6%
- of homes built before 1980
- median home value
- $506,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Compete on the service you deliver
A bigger bid cannot fix a vague advertisement
The plumbing, heating and air-conditioning industry has 461 establishments in Sacramento County. Ads for those services need to state the job on offer and lead to a page that explains it. We review mismatched searches and weak landing pages before recommending more budget.
Landscaping services account for 391 Sacramento County establishments. For a landscaping business, a specific project or maintenance offer helps customers compare providers. Across the trades, your own job economics determine which requests deserve paid promotion.
County Business Patterns
Trade and home service businesses in Sacramento County
Establishments by industry, 2023
- Residential remodelers587
- Plumbing, heating and air-conditioning contractors461
- Landscaping services391
- Electrical contractors353
- New home builders228
- Painting contractors202
- Roofing contractors142
- Excavation and site preparation contractors88
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
How we run the account
Build a campaign you can measure before you scale it
The campaign plan specifies the service, spending limit and lead tracking before launch.
1
Choose the service and spending limit
We review past advertising where available, discuss job value and capacity, and set a starting budget for the offer.
2
Test the lead measurements
We check phone and form tracking so campaign reports count customer contacts. CRM imports are considered after confirming the system and available data.
3
Give the ad a matching page
Campaign structure, search terms and landing-page copy follow the service being sold, with location settings aligned to your coverage.
4
Improve the account from its results
We review and optimize daily for the first 30 days, then weekly. Search quality, cost and your team's booking feedback guide the changes.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Paid advertising in a documented program
Dixie Glass paired advertising with its website and SEO
On the Mississippi Gulf Coast, Dixie Glass received web design, Google Ads and SEO from Lithium. The case includes results from that broader work. In the testimonial, Kevin Atiyeh discusses how Lithium applied an understanding of the carpet and rug company Atiyeh Bros to its marketing.
Glass“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetDecide where the next campaign belongs
Review PPC options outside Sacramento
An expansion into Stockton, Antioch or the other linked cities needs its own coverage and spending decisions. Open a city's PPC page for its search figures, or browse all California locations before choosing the next market.
Published price
Separate the agency fee from money spent on ads
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you fund a Sacramento PPC campaign
Still curious?
Call (503) 766-5964 or email [email protected].
What does the management fee cover, and what changes it?
Management starts from $500 a month, plus ad spend, and the fee depends on spending level, channels and landing page work. We agree on those items before launch. Google receives the advertising budget separately, which lets you see the cost of media and agency work.
How quickly can I judge a campaign's early performance?
Initial results typically arrive within the first week, while a dependable budget decision needs enough leads to review their quality. We monitor the account closely at the start. Your notes on which calls turned into estimates and jobs help explain the difference between early activity and profitable work.
Can you run ads only for services we have room to take?
Campaigns can focus on the services and locations you choose. If your project calendar fills while repair capacity remains, tell us so we can review the offer and spending. The landing page also needs to reflect what customers can request from you.
Could Microsoft or Facebook ads be part of the plan?
Lithium manages Microsoft Ads and Meta advertising on Facebook and Instagram as well as Google Ads. We recommend another channel when the audience and offer support it. Each addition needs a budget and tracking, so you can judge its return without mixing all results together.
Am I committing to a fixed ad budget for the whole agreement?
The service term and advertising budget are separate decisions. After an initial six-month term, the agreement continues monthly, with 30 days' notice required. We agree on the ad budget with you and review changes against campaign results, service demand and your capacity.
Free action plan
Check your spending options with a free Sacramento PPC plan
Bring your current ad spend, service priorities and what you know about booked leads. A co-founder will use a short video call to review the budget and identify what needs measuring or changing.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ