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A marketing plan for your next jobs

Sacramento digital marketing that turns local searches into booked jobs.

Build a Sacramento marketing plan around the work you want, with a co-founder helping you choose where to spend first.

  • Service pages that explain your work
  • Ad spending tied to lead quality
  • Phone answers for incoming leads

Google searches each month

What Sacramento searches for, by service

3,290

searches a month

  • Digital marketing
    1,530
  • Web design
    1,090
  • SEO
    640
  • PPC management
    30

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Choose the work you want to win

Sacramento marketing starts with your next customer

Lithium Marketing connects Sacramento service businesses with customers through websites, SEO, paid ads and AI reception. Searches for “landscaping sacramento” average 1,000 a month. If you sell ongoing care and installation projects, those customers need different service explanations before they call. We build the marketing around what you want booked.

You may have room for more repair visits but a full project calendar, or the reverse. Tell us where you have capacity and which jobs pay for the time they take. We can then recommend the pages, campaigns or phone support that serve that goal, with a reason for each expense.

Know who can hire you

Build the offer around the property and the customer

In Sacramento city, owners occupy 51.7% of occupied homes. A website for plumbers, electricians or other property services should explain how homeowners, landlords and property managers can arrange work. If you serve rentals, ask who will authorize the job and who should receive the estimate.

Sacramento's urban area extends northeast and east into the Sierra Nevada foothills. If your service territory follows that spread, decide which cities you can cover before paying to promote them. The same coverage needs to appear in your website, campaign targeting and phone answers.

residents (2025 estimate)
536,449
residents (2025 estimate)
population change, 2020 to 2025
+2.2%
population change, 2020 to 2025
housing units
212,485
housing units
of occupied homes owner-occupied
51.7%
of occupied homes owner-occupied
of homes built before 1980
53.6%
of homes built before 1980
median home value
$506,300
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Give buyers a reason to choose you

Stand out with the job details your competitors leave out

Residential remodeling accounts for 587 establishments in Sacramento County. A remodeler can make comparison easier with project costs explained in its own terms, completed-work photos and a description of how an estimate begins. We bring those details into the website and any ads promoting the service.

Electrical contractors number 353 in Sacramento County. For an electrician, a specific installation or repair page can answer more than a broad promise of quality. The same principle applies across the trades: show the work you do well and make requesting it straightforward.

County Business Patterns

Trade and home service businesses in Sacramento County

Establishments by industry, 2023

  • Residential remodelers
    587
  • Plumbing, heating and air-conditioning contractors
    461
  • Landscaping services
    391
  • Electrical contractors
    353
  • New home builders
    228
  • Painting contractors
    202
  • Roofing contractors
    142
  • Excavation and site preparation contractors
    88

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

A plan you can act on

Decide what to fund before adding another monthly bill

Your service priorities set the direction; calls and booked work tell us what to change.

1

Name the jobs worth pursuing

We discuss your capacity, service area and the work you want more of, then look at how those customers currently find you.

2

Find the missing customer answer

We inspect your site, search presence and ads to see where a buyer cannot find the service, judge the work or contact you.

3

Agree on a focused scope

You get a recommendation with its price and purpose, from improving a service page to running a campaign or adding phone reception.

4

Review what became work

Call and form tracking identifies lead sources. Your feedback on estimates and bookings helps decide which service needs attention next.

See a completed marketing program

Commercial glass work in Portland, explained through results

Website work, SEO and Google Ads all form part of the Town & Country Glass case. Lithium provided those services to the commercial glass business in Portland. For a customer's perspective on how we apply our understanding of a business to its marketing, read Kevin Atiyeh's account from the carpet and rug company Atiyeh Bros.

Town & Country Glass website homepage for commercial storefront glass in PortlandCommercial glass

Town & Country Glass

13Xorganic traffic

145 to 1,849 visits a month

top-3 rankings, up from 1
109
top-3 rankings, up from 1
Google Ads conversion rate
29.9%
Google Ads conversion rate
Read the case study
“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehKevin AtiyehAtiyeh Bros Carpet

Plan for the places you serve

Compare Sacramento with other California markets

Choose Elk Grove, Roseville or another linked city to look at its marketing options. The California directory also helps you plan coverage when your service territory extends beyond Sacramento.

Pricing

Choose your marketing spend service by service

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Buying marketing for a Sacramento service business

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Can I hire you for a single part of my marketing?

You can start with the service your business needs most. An owner with a working website may need search visibility; an owner missing incoming calls may need reception. We explain the reason for each recommendation, and you choose the scope before work begins.

How do you decide what belongs in my marketing budget?

We use your job values, available capacity and current lead sources to set priorities. Website scope affects the build price, SEO depends on the work required, and ad costs include both management and media spend. Custom automation receives a separate quote after a free discovery call.

Who will I work with at Lithium?

A co-founder leads the strategy call, and Allison McKenney handles day-to-day account questions. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Bring your service list and examples of jobs you want to win.

Is there a minimum commitment for a marketing program?

The usual agreement begins with six months, followed by month-to-month service with 30 days' notice. The AI receptionist has no contract. Your proposal identifies the services you are buying and their terms, so you can compare the ongoing commitment with the work planned.

Does this work for a small company with a limited crew?

A small crew can use a focused plan built around the jobs it has room to take. We serve home and local service businesses, including roofers, painters, HVAC companies and landscapers. Tell us how many jobs your crew can take before we recommend paying for more calls.

Free action plan

Choose your next move with a free Sacramento marketing plan

Which services have room for more customers, and where is the schedule already full? Include that with your website when you request a plan. Your short video call with a co-founder will focus on choosing a starting budget and the work it should fund.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan