FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC Marketing for Racine, Wisconsin
PPC marketing for Racine, Wisconsin and repair leads.
Racine repair companies get PPC that distinguishes service requests from product shopping, with search terms checked against the jobs they accept.
- Filter unsuitable search intent
- Landing pages for repair work
- Compare spend with call quality
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Service focus
Sell the Racine repair, not the replacement product
Lithium Marketing manages PPC for Racine repair firms so ads describe the work rather than a product the customer could buy elsewhere. A clear repair offer and matching landing page give you a testable campaign. We read the search terms to find mismatches.
“garage door repair racine” averages $18.00 per click, and “electrician racine” averages $17.02. Choose the benchmark for the advertised job, then compare it with your booking rate. An unrelated trade’s click price should not set your repair budget.
Search evidence
Inspect what a Racine click asks you to do
“pest control racine” has 170 monthly searches at an average $25.90 per click. The term identifies a service, but the account’s search-term report provides the detail. We inspect those terms for requests outside the company’s offer.
No paid ads appeared in the observed plumbing results. That snapshot cannot replace an account test. Agency phrases such as “ppc agency racine” are below the reporting threshold, so we keep your repair campaign focused on customer intent instead.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency racine | under 10 | not reported |
| ppc agency racine | under 10 | not reported |
| ppc management racine | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company racine | 10 | $128.96 |
| plumber racine | 480 | $26.20 |
| pest control racine | 170 | $25.90 |
| garage door repair racine | 140 | $18.00 |
| electrician racine | 210 | $17.02 |
| landscaping racine | 320 | $2.76 |
| hvac repair racine | 10 | not reported |
| water damage restoration racine | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 244 to 573 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber racine”, as Google showed it to a searcher located in Racine. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Property context
Set the Racine ad area to accepted jobs
The Racine metropolitan statistical area consists solely of Racine County. Decide which part your crew serves before using that metro label in an ad. Location settings and page coverage should match your dispatch rules.
The county median home was built in 1968. If your repair offer fits existing properties, explain which systems you assess and what the customer can expect next. The landing page should support the specific promise in the ad.
- residents (2025 estimate)
- 77,908
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.5%
- population change, 2020 to 2025
- housing units
- 34,848
- housing units
- of occupied homes owner-occupied
- 60.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 87.4%
- of homes built before 1980
- median home value
- $166,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Local service mix
Different Racine County trades require different filters
Racine County records 20 painting contractors. A service campaign for painting should exclude unsuitable product or employment intent after inspecting the actual queries. The accepted job, not the county category, sets the filter.
Roofing accounts for 8 establishments in the chart. For a roofer, “roofing company racine” has 10 monthly searches at an average $128.96 per click. Assess margin and related repair queries before committing to that narrow phrase.
County Business Patterns
Trade and home service businesses in Racine County
Establishments by industry, 2023
- Landscaping services90
- Plumbing, heating and air-conditioning contractors67
- Residential remodelers55
- Electrical contractors35
- Excavation and site preparation contractors34
- Painting contractors20
- New home builders19
- Roofing contractors8
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The work
Testing Racine repair intent in the ad account
The first test checks if the request matches the service advertised.
1
State the repair offer
We agree on the problem you assess and the jobs you accept. The ad avoids describing the business as a product retailer.
2
Build the matching explanation
The landing page tells the customer what a service request involves. It gives the next step without promising an unseen repair price.
3
Read the query behind the click
We inspect the actual search terms and exclude unsuitable intent. You help identify inquiries outside the offer.
4
Review bookings with the spend
We compare calls, leads and cost per lead with the jobs your team could take. That determines the next account adjustment.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Client engagement
F&W Fence combined website design, SEO and PPC
F&W Fence Co.’s case documents website design, SEO and Google Ads work together. Drake Snodgrass, owner of the Drake’s 7 Dees garden center, provides the separate quote about his experience with Lithium.
Fence“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesService areas
Pick a Racine PPC region your crew serves
The linked research includes Kenosha, Milwaukee and Waukesha in Wisconsin, plus Elgin, Chicago and Naperville in Illinois. The Wisconsin page groups other city options. Each ad area still needs your approval against accepted coverage.
Published price
Separating Racine ad spend and management
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Decisions before Racine ad spending
Still curious?
Call (503) 766-5964 or email [email protected].
Can PPC avoid attracting people shopping for parts?
We can inspect search terms and exclude unsuitable product intent. The ad and landing page should also describe the repair service clearly. You help judge the inquiries because a query alone may not reveal the full request.
Should our Racine repair ad quote a fixed price?
Only advertise a price your business can honor under the stated conditions. If the work requires assessment, explain that next step instead. The campaign should not create expectations your technician must undo.
What spending information belongs in the PPC proposal?
The proposal should separate management from ad spend. Management scope depends on ad spend, the channels run and landing page work. Review the combined cost against the job economics you supplied.
What if the first calls are outside our repair scope?
Review the call context alongside the search terms and ad copy. We can adjust the offer, exclusions or landing page where the mismatch is clear. More spend should wait until that request path makes sense.
Does one Racine result page tell us the auction price?
No, one results page does not establish your campaign’s auction cost. Ads change with the searcher, time and budget. Research benchmarks help plan a test; the account provides the spending and conversion evidence.
Free action plan
Get a Racine PPC plan for accepted repair jobs
Tell us the repair service, rejected requests and typical booking value. A co-founder will review the offer and test budget with you on a short video call before recommending the campaign scope.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ