Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Milwaukee PPC and Google Ads
A PPC agency helping Milwaukee service businesses buy better leads.
Make Milwaukee ad spending accountable with campaigns built around your services and reports showing calls, leads and cost per lead.
- Search terms checked for wasted spend
- Ads matched to the landing page
- Budget tied to crew availability
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Give every click a job
Milwaukee PPC needs a budget you can defend
Lithium Marketing manages PPC campaigns for Milwaukee service businesses with spending decisions tied to tracked leads. At $45.56 per click on average, “hvac repair milwaukee” leaves little room for an ad that sends people to the wrong service. We match the search, ad and landing page before judging how much to spend.
The average click price for “roofing company milwaukee” is $34.85. A company offering both repair and replacement should be able to see which job types its ads produce. We separate those offers where needed, check the search terms that trigger ads and use your booking feedback to decide what deserves more budget.
Price the customer search
A cheaper click still has to become paying work
A click on “landscaping milwaukee” averages $9.82. That gives a different starting cost for a paid test, but the offer still matters: a maintenance request and an installation estimate can have very different value to your company. We build around the service you want to sell and record what happens after the visitor arrives.
For plumbing, “plumber milwaukee” averages $36.07 per click. Before increasing spend, review the calls already arriving: are they inside your coverage, about a service you provide and turning into estimates or bookings? We use call tracking and lead reports to find those answers, then remove searches that keep bringing the wrong work.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency milwaukee | 20 | not reported |
| google ads agency milwaukee | 10 | not reported |
| ppc management milwaukee | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair milwaukee | 90 | $45.56 |
| plumber milwaukee | 1,900 | $36.07 |
| roofing company milwaukee | 590 | $34.85 |
| garage door repair milwaukee | 720 | $32.59 |
| electrician milwaukee | 590 | $29.19 |
| pest control milwaukee | 1,000 | $25.35 |
| water damage restoration milwaukee | 110 | $10.24 |
| landscaping milwaukee | 880 | $9.82 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 45 to 512 Google reviews each
- Directories in the top 10
- Facebook, Nextdoor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber milwaukee”, as Google showed it to a searcher located in Milwaukee. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Match spending to your calendar
Use Milwaukee weather as a planning prompt
Milwaukee has cold, snowy winters and hot, humid summers. If your service calls rise during either season, reserve ad budget for those periods and confirm your team can handle the work. For outdoor services, your own booking and completion records help distinguish when customers ask for estimates from when crews can start.
The Lake Michigan breeze is most common between March and July. If your records show different demand near the lake and farther inland, compare those areas separately before changing bids. Weather belongs in the planning discussion; your calls, job values and capacity decide the spending schedule.
- residents (2025 estimate)
- 562,407
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.7%
- population change, 2020 to 2025
- housing units
- 259,101
- housing units
- of occupied homes owner-occupied
- 41.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 84.2%
- of homes built before 1980
- median home value
- $184,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Compete on the offer
Give buyers specifics before you ask them to call
There are 53 roofing contractor establishments in Milwaukee County. Your ad needs to make the offered work recognizable, and the landing page needs to support it with job photos, service details and a clear estimate request. A repair campaign should open with repair information, not make the visitor sort through unrelated projects.
Milwaukee County’s landscaping category includes 197 establishments. For a landscaping campaign, specify the service in the ad and keep the same wording prominent after the click. If you handle installation but not ongoing mowing, exclude searches that continually bring mowing requests before they consume more budget.
County Business Patterns
Trade and home service businesses in Milwaukee County
Establishments by industry, 2023
- Residential remodelers233
- Landscaping services197
- Plumbing, heating and air-conditioning contractors140
- Painting contractors110
- Electrical contractors94
- Roofing contractors53
- New home builders46
- Excavation and site preparation contractors32
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
How we manage the account
Keep Milwaukee ad decisions close to the job
An account should tell you what you bought and what happened afterward. We build the reporting and campaign structure around that question.
1
Set the service and spending limits
We review your account, job values and crew capacity. The starting plan identifies the offers, coverage and budget you want to test.
2
Verify conversion measurement
Before changing campaigns, we test the call and form tracking. Reporting needs to distinguish an interested visitor from a recorded lead.
3
Align ads with the estimate
We write ads and landing pages around the selected work, with service-area limits and search exclusions that keep the offer focused.
4
Manage against the incoming leads
Campaigns receive daily review through the first 30 days, then weekly. We adjust search terms and bids using lead quality, cost and your feedback on bookings.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Examine the results by channel
Advertising within the Drake’s 7 Dees marketing program
Google Ads was part of Lithium’s work for garden center Drake’s 7 Dees, along with a new website and SEO. Its case shows advertising conversions as well as organic search results. For another owner’s view of the relationship, read the testimonial from Hillsview Building’s Nathan Boos.
Garden center“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingWhere the campaign can grow
Evaluate another city before expanding the ad budget
Compare the PPC information for Kenosha, Waukesha, Madison and Racine with the work you already take in Wisconsin. Elgin and Rockford are Illinois markets; their linked pages and the Wisconsin directory provide additional starting points.
Published price
Separate the agency fee from the media budget
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you put more money into Milwaukee ads
Still curious?
Call (503) 766-5964 or email [email protected].
What are the management fee and advertising budget?
Management starts from $500 a month, plus ad spend. The fee depends on ad spend, channels and landing page work. We agree on the campaign budget separately, using your service’s click costs and job values to choose a starting test you can afford to evaluate.
How soon can a paid campaign bring Milwaukee leads?
Initial results typically appear during the first week of running ads. Early calls give us something to evaluate, not a final cost target. We check the searches, landing pages and recorded leads as the campaign runs, with daily optimization during the first 30 days and weekly work after that.
Can you improve an account that already has campaigns running?
We can review and manage an existing ad account. We begin by checking conversion tracking, search terms and where the ads send visitors. Campaigns that are producing qualified leads inform the next changes; poor performance needs a diagnosis before another budget increase.
How does PPC reporting distinguish a call from a booked job?
Call tracking records leads; your team’s booking feedback tells us which became jobs. Reports show calls, leads and cost per lead by campaign. With that feedback, we can compare the services bringing paying customers and change spend without treating every phone call as a sale.
What if I need fewer leads when the crew is busy?
Tell us when your available capacity changes so we can adjust campaign budgets and the work being advertised. Your service agreement still applies: the usual term starts with six months, then continues month to month with 30 days’ notice. Budget decisions and agency terms are agreed separately.
Free action plan
Pressure-test your Milwaukee PPC spending plan
Bring your current campaigns, monthly ad budget and the services your crew wants to book. A co-founder will review the account priorities and a free campaign plan during a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ