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Marketing for Orlando service businesses

A marketing agency helping Orlando businesses book better jobs.

Put your Orlando marketing budget toward the jobs you want, with a co-founder helping you choose the work that comes first.

  • Service pages built around your jobs
  • Ad reports with cost per lead
  • Phone answering while you work

Google searches each month

What Orlando searches for, by service

5,890

searches a month

  • Digital marketing
    2,510
  • SEO
    1,940
  • Web design
    1,410
  • PPC management
    30

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Choose where to invest

Orlando digital marketing starts with your next customer

Lithium Marketing helps Orlando service businesses win customers through their websites, SEO, Google Ads and phone answering. Orlando's population grew 8.4% from 2020 to 2025. If your business wants to reach households that don't know your name, the plan should explain your services, show your work and make it easy to request an estimate.

Tell us which jobs you can take and which ones you want more of. We check how customers find you, what they see when they arrive and what happens when they call. A plumber with missed calls needs a different first investment from a roofer with an empty schedule or a landscaper whose site barely explains the work.

Who you serve

Make room for homeowners and property managers

Owner-occupied homes account for 39.5% of occupied housing in Orlando city. If you take rental-property work, explain how owners, tenants and property managers can contact you. Carry that explanation through the website, ads and phone answers so staff can pick up the conversation with the right person.

Orlando's boundaries surround pockets of unincorporated Orange County. Define your coverage with the addresses and communities your crews serve. We use that coverage to plan area pages and ad targeting, and to prepare the receptionist's service-area answers.

residents (2025 estimate)
333,888
residents (2025 estimate)
population change, 2020 to 2025
+8.4%
population change, 2020 to 2025
housing units
148,754
housing units
of occupied homes owner-occupied
39.5%
of occupied homes owner-occupied
of homes built before 1980
32.6%
of homes built before 1980
median home value
$394,100
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

The county's service businesses

Give customers a reason to choose your company

Residential remodeling accounts for 803 establishments in Orange County, Florida. A remodeler needs more than a long list of capabilities: finished-project photos, a description of the work and an explanation of the estimate process help buyers decide to call. That same discipline matters for roofing and landscaping projects.

Pest control has 102 establishments in Orange County, Florida. For a business in that trade, we would start by naming the treatments it offers and the areas it covers. The marketing plan then supports those services with search content, advertising or call handling, according to what is holding back bookings.

County Business Patterns

Trade and home service businesses in Orange County

Establishments by industry, 2023

  • Residential remodelers
    803
  • Landscaping services
    577
  • Plumbing, heating and air-conditioning contractors
    454
  • New home builders
    391
  • Electrical contractors
    358
  • Painting contractors
    351
  • Roofing contractors
    154
  • Excavation and site preparation contractors
    103

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

A manageable starting point

Build the plan around available crew time

Your goals, current marketing and ability to take work decide the order. You can purchase services separately.

1

Name the jobs you want

We discuss your most valuable services, open capacity and coverage before recommending a channel or budget.

2

Find the obstacle to booking

We inspect the site and search presence, then review the calls and forms you already receive with your team.

3

Set a scope you can price

You receive recommendations for the website, SEO, ads or reception work that addresses the obstacle, with separate pricing for custom automation.

4

Review leads with the people booking them

Reporting shows calls and leads; your team's booking feedback helps us choose what to improve or expand next.

Client work

A garden center's investment across several services

Drake's 7 Dees hired Lithium to build its garden center website and handle SEO and Google Ads. You can see the results of those services in the case study. Marc Rickabaugh's testimonial describes the website update and SEO work for his construction business, Rickabaugh Construction.

Drake’s 7 Dees garden center and landscaping website homepageGarden center

Drake’s 7 Dees

380%more organic traffic

in one year

Google Ads conversion rate
26.4%
Google Ads conversion rate
leads in 60 days
744
leads in 60 days
Read the case study
“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughMarc RickabaughRickabaugh Construction

Explore Florida markets

Compare marketing options in other Florida cities

Considering work outside Orlando? Choose a market below to review its service searches before expanding your marketing budget; the Florida index includes the wider state.

Pricing

Price the services your Orlando business needs

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Choosing your marketing scope and agency

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Can we improve marketing without replacing everything?

Keep the parts that already bring you profitable work. We review your existing site, search presence and advertising before proposing changes. If a focused service-page update or stronger phone coverage addresses the problem, that can be the starting point; a full rebuild needs a reason.

What determines the cost of an Orlando marketing plan?

The services you select and the work each requires determine the price. Website scope follows pages and features; SEO follows competition and lead value. Google Ads management starts from $500 a month, plus ad spend, with the fee depending on spend, channels and landing page work. Custom automation gets a separate quote.

Who will we work with at Lithium?

A co-founder leads your strategy call, and Allison McKenney is your account manager for day-to-day questions. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Bring the person who handles bookings into the discussion when their feedback would help.

Are these services a fit for a small trade business?

The scope can start with the service your business needs most. Plumbing, HVAC, roofing, electrical, remodeling, landscaping and other service businesses share the need to turn attention into calls. Your budget, job value and available capacity matter more than buying the largest package.

What commitment comes with the marketing work?

The usual service agreement begins with six months, then continues month to month with 30 days' notice. The AI receptionist has no contract. We explain the terms attached to each service in your proposal so you can review the cost and commitment before signing.

Free action plan

Choose your next Orlando marketing investment with a free plan

Tell us what is leaving gaps in your schedule, and include your website address. Your free plan starts with a short video call: a co-founder helps you choose which marketing work deserves the budget first.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan