FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
SEO in New York City
An SEO company for New York contractors who want calls from more boroughs.
We build the Google profile, borough pages and directory listings that put New York service businesses in front of callers, then count results in calls.
- Pages for each borough you work
- Google profile built to compete
- Yelp listing matched to your site
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
New York SEO, plainly
Where SEO starts for a New York City service business
For a New York City service business, local SEO from Lithium Marketing starts with the listing customers see before they reach any website. When we checked “plumber new york”, the Map Pack was the first thing on the page, above the organic results, and Google builds that pack from Business Profiles. So we fix your profile first, then write the site pages that give Google more reasons to show it.
Distance matters in that pack. Google weighs how near a business is to the person searching, and New York City spreads across about 300 square miles of land, with Queens the largest borough by area. One address won’t carry you across all of it. A page on your site for each borough you cover, listing the jobs you do there, is how you compete in the organic results where the pack doesn’t reach.
What New York searches show
Reviews, Yelp and trade searches in New York
Review counts in that Map Pack ran 219, 92 and 644. A New York company with a handful of reviews is up against those totals, so part of the SEO work is a simple way to ask each finished customer for a review, plus replies to the reviews that come in.
Yelp ranked in the top 10 below the pack, and Google showed a People Also Ask box of customer questions. Both shape the plan: your Yelp listing needs the same name, phone number and services as your site, and each service page should answer the common questions in its first lines. Trade searches naming New York are big enough to earn those pages, with about 1,900 a month for “electrician new york”.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo agency new york | 1,900 | $16.86 |
| seo company new york | 1,000 | $6.70 |
| seo services new york | 390 | $8.93 |
| seo new york | 390 | $31.67 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 92 to 644 Google reviews each
- Directories in the top 10
- Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber new york”, as Google showed it to a searcher located in New York. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Writing for the boroughs
Borough pages that read like you work there
Brooklyn is the city’s most populous borough and is known for its distinct neighborhoods. A Brooklyn page that names the neighborhoods you work in and shows jobs finished there tells a customer you know the borough, and it gives Google more to match against what they searched.
New York City has 28,569 people per square mile of land, so the neighborhoods closest to your shop already hold a lot of potential customers. For a New York company, that usually makes depth worth more than reach: strong pages for the boroughs you work in most do more than thin pages for all five.
- residents (2025 estimate)
- 8,584,629
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.5%
- population change, 2020 to 2025
- housing units
- 3,678,486
- housing units
- of occupied homes owner-occupied
- 32.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 78.9%
- of homes built before 1980
- median home value
- $777,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Kings County
Pages and photos for Brooklyn plumbers, electricians and painters
Brooklyn, which is Kings County, has 784 plumbing and HVAC contractors and 593 electricians. In trades that size, specific pages set you apart from the rest. A plumber with its own pages for drain cleaning, water heaters and repiping gives Google a match for each of those searches, where a single “plumbing” page competes for all of them at once.
Painting contractors number 184 in Kings County. A painter’s finished work is the selling point, so the Google profile and the site should both carry photos of rooms and exteriors you painted, each labeled with the borough where you did the job.
County Business Patterns
Trade and home service businesses in Kings County
Establishments by industry, 2023
- Residential remodelers1,378
- Plumbing, heating and air-conditioning contractors784
- Electrical contractors593
- New home builders320
- Painting contractors184
- Landscaping services153
- Pest control companies105
- Glass and glazing contractors87
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO work
What your SEO retainer pays for in New York
The profile and the site get fixed before new pages go up, and links come last.
1
Start with the Google profile
We fix the primary category, add every service, set the service area to the boroughs you cover and load photos of real jobs.
2
Clean up the technical side
Anything slowing the site down or hiding pages from Google gets fixed early, before new pages are written.
3
Write borough and service pages
A page for each job you want more of and each borough you work in, with the common customer questions answered in the opening lines.
4
Line up listings, then build links
Once Yelp and the other directories show the same business details as your site, we earn links to the borough and service pages that bring in the most calls.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof
F&W Fence Co.: a new site, SEO and Google Ads in one program
F&W Fence Co. is a fence company. Lithium built its new website and ran its SEO and Google Ads, and the card shows what that combined work produced. Drake Snodgrass of Drake’s 7 Dees, a landscaping and garden center business, adds his own words about working with Lithium.
Fence“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesBeyond the five boroughs
SEO pages for cities on both sides of the Hudson
If your crews cross the Hudson into New Jersey or work outside the city in New York State, start with the SEO pages below for Jersey City, Newark, Elizabeth, Hempstead, Mount Vernon and Freeport. Each one is a candidate for its own area page on your site, and the state page links every other New York city we cover.
Published price
Your New York SEO retainer, priced
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
New York SEO questions from service business owners
Still curious?
Call (503) 766-5964 or email [email protected].
What moves a New York SEO retainer up or down the range?
Two things set it: how far your site and profile sit from the businesses ranking today, and the revenue one new lead brings you. A painter with a working site and steady reviews needs less each month. A remodeler chasing large projects with a bare profile has more to build, from extra pages to a fuller profile and more links, so its retainer sits higher.
Can I rank in boroughs where I don’t have an address?
You can compete there in the organic results. The Map Pack is harder, because Google weighs distance from the searcher. Borough pages that describe the work you do there, backed by finished jobs and reviews from those customers, are how service-area businesses compete beyond their own neighborhood. No one can promise a position, and your report shows where each page ranks.
What happens in the first three months of SEO?
Month one goes to the Google profile and technical fixes, and those fixes usually show movement within 30 days. Borough and service pages follow. Local and long-tail rankings typically climb over 60 to 90 days, and from the fourth month on, the revenue from search tends to build. Calls and leads from search appear in every monthly report.
Do you guarantee a spot in the Map Pack?
No. Google sets the Map Pack order and weighs things no agency controls, such as how far the searcher is from you. We guarantee the work, not a ranking: profile fixes, borough and service pages, listing cleanup and links, each itemized in your monthly report next to your rankings and the calls that came in.
What do you need from me to start SEO?
Access to your Google Business Profile and website, the jobs you want more of and the boroughs you cover. Photos of finished work help both the profile and the pages. We do the writing and the technical work, and you read each page before it goes live.
Free action plan
See where you rank in each borough with a free New York SEO plan
We need three things: your website, the name on your Google Business Profile and the boroughs you want more calls from. A co-founder looks them over before a short video call, then walks you through the gaps and the first fixes.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ