GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC in New York City
PPC management that ties every New York ad dollar to the calls it buys.
New York City service businesses get Google Ads built around their best jobs, with a published management fee and no hidden upsells.
- Call tracking from the first click
- Wasted search terms cut fast
- Ads that land on the matching job page
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
New York PPC, in short
Where a New York City Google Ads budget earns its keep
Lithium Marketing runs Google Ads for New York City service businesses with one rule: every dollar has to trace back to a call, a form or a booked job. Water damage restoration and roofing sit at the top of the trade table, at $27.99 and $25.01 an average click for searches naming New York. A restoration company paying that much needs to know which keywords produce jobs before it raises a single bid.
Other trades cost far less. “HVAC repair new york” averages $6.86 a click and “landscaping new york” $3.78, cheap enough to run a small test campaign and learn what a lead costs. Your trade sets the approach: expensive clicks call for tight keyword lists and a strong landing page, while cheap ones leave room to test broader searches.
Click costs in New York
New York click prices in the middle of the table
Pest control and garage doors sit in the middle. “Pest control new york” averages $21.00 a click on about 4,400 searches a month, enough volume to support a steady campaign. “Garage door repair new york” costs $18.89, and those ads should land on a page built for repair calls, with the phone number first.
No ads appeared for “plumber new york” when we checked. Ads shift with the hour and with each advertiser’s budget, so a plumber shouldn’t plan around that gap. Put call tracking in place first, and add budget only once the cost per call holds up.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency new york | 170 | $40.55 |
| ppc management new york | 70 | not reported |
| google ads agency new york | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration new york | 320 | $27.99 |
| roofing company new york | 880 | $25.01 |
| pest control new york | 4,400 | $21.00 |
| garage door repair new york | 320 | $18.89 |
| plumber new york | 6,600 | $13.49 |
| electrician new york | 1,900 | $7.53 |
| hvac repair new york | 210 | $6.86 |
| landscaping new york | 2,400 | $3.78 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 92 to 644 Google reviews each
- Directories in the top 10
- Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber new york”, as Google showed it to a searcher located in New York. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Seasons in New York
Hot summers, cold snaps and your ad calendar
New York summers are typically hot and humid, and daytime temperatures pass 90 °F on an average of 17 days each summer. If your cooling calls jump during those hot spells, set the budget to rise with them.
Winter works the same way in reverse. Temperatures usually drop to 10 °F several times per winter, and if frozen-pipe or no-heat calls arrive in those cold snaps, plumbing and heating campaigns should be set to scale up when they come. Pull the call log from your past cold spells before you pick the dates.
- residents (2025 estimate)
- 8,584,629
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.5%
- population change, 2020 to 2025
- housing units
- 3,678,486
- housing units
- of occupied homes owner-occupied
- 32.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 78.9%
- of homes built before 1980
- median home value
- $777,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Kings County
Bidding by trade, using Brooklyn’s counts
Kings County, which is Brooklyn, has 67 roofing contractors, too few to appear on the county chart. Roofing clicks still rank among the most expensive in the trade table, so a roofer’s ads should run only in the boroughs it works and use negative keywords to block searches for roofing materials and do-it-yourself help.
Painting contractors are a mid-sized group at 184 in the county. A painter’s campaigns should be split by job type (interior, exterior and commercial), each with its own ad group, landing page and photos, so the ad matches what the customer searched.
County Business Patterns
Trade and home service businesses in Kings County
Establishments by industry, 2023
- Residential remodelers1,378
- Plumbing, heating and air-conditioning contractors784
- Electrical contractors593
- New home builders320
- Painting contractors184
- Landscaping services153
- Pest control companies105
- Glass and glazing contractors87
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
What happens in your first New York Google Ads month
Nothing gets more budget until tracking shows it earns it.
1
Track calls, forms and bookings
GA4, call tracking and conversion tags go in first, so each lead is tied to the ad, keyword and location it came from.
2
Set location targets by borough
Ads run only in the boroughs and nearby cities you want work from, with bids raised where your best jobs come from.
3
Build a campaign per high-value job
Each job you most want gets its own campaign, ads that repeat what the customer typed and a landing page with your number at the top.
4
Adjust every day for a month
Bids, search terms and budgets get adjusted daily through the first 30 days, then weekly once the account settles.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Dixie Glass: Google Ads, SEO and a new website
For Dixie Glass, which has served the Mississippi Gulf Coast since 1946, Lithium handled Google Ads, SEO and a new website at once, and the card’s numbers come from that whole package. Chris Martin of Mt. Hood Pro Painting, quoted beside it, talks about the calls his own company gets.
Glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingNearby cities
Campaigns that reach past the five boroughs
A campaign can reach past the city line, with its own budget for each place. Freeport, Hempstead and Mount Vernon stay in New York State, while Elizabeth, Newark and Jersey City are across the Hudson in New Jersey. Their PPC pages are linked below, along with the state page.
Published price
What PPC management costs a New York City business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you hand over your New York ad budget
Still curious?
Call (503) 766-5964 or email [email protected].
What’s a sensible starting budget for New York Google Ads?
Typical accounts spend $2,000–$5,000 a month on ads, with management on top. Where you start inside that range depends on your trade’s click cost and how many jobs you want: a restoration company pays far more per click than a landscaper. Once a month of tracked calls is in, the budget gets reset to what the numbers support.
Do you charge more to manage ads in New York?
No. The fee follows the same published pricing wherever your business is, and it scales with your ad spend, the channels we run and any landing page work. Click prices in some New York trades run high, but that money goes to Google, not to Lithium.
Can you take over the Google Ads account I already have?
Yes. We start by auditing what’s running, keep the campaigns and keywords that produce calls and pause the ones that don’t. Tracking gets fixed before any budget changes, so every decision after that rests on calls you can see.
Should a New York company advertise on Facebook or Microsoft too?
It can pay off once Google is tracked and working. Meta ads on Facebook and Instagram reach people before they search, and Microsoft Ads covers Bing searchers; Lithium manages both. For trades with expensive Google clicks, such as roofing or restoration, they’re worth testing on a small budget.
What will my monthly PPC report show?
Calls, leads and cost per lead, broken out by campaign and keyword. Mark which leads turned into jobs and the report adds booked work too, which tells us where the next dollar should go.
Free action plan
Find out what New York clicks cost your trade, free
If you already run ads, give us read access to the account; if you’re starting fresh, send the jobs you most want booked. A co-founder then walks through New York click prices for that work and a starting budget with you on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ