FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Paid advertising for Long Beach businesses
Make Long Beach ad spending easier to judge with campaign reports on calls, leads and average cost per lead.

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Businesses
we’ve worked with
Businesses we’ve worked with
Know the cost before increasing spend
Lithium Marketing manages paid advertising for Long Beach service businesses, connecting the search, ad and landing page to a job you want. The recorded average click price for “plumber long beach” is $58.20. Before increasing a budget at that price, we need to see which searches bring leads and how those leads fare when your team follows up.
An ad for repairs should take someone to repair information, not leave them searching a general homepage. We build that connection, track calls and forms, and review search terms for spending that misses your services. You help close the loop by telling us which leads become estimates or booked jobs.
Different offers need different budgets
“HVAC repair long beach” averages $30.50 per click; “landscaping long beach” averages $3.71. Those are starting figures for separate trades, not interchangeable opportunities. For either business, the campaign needs a spending limit, a focused offer and a way to check the leads before expanding.
For “pest control long beach”, the average click costs $42.50. If you sell both ongoing treatments and one-time visits, distinguish the offers in the ads and landing pages. We can then evaluate each campaign’s average cost per lead with your feedback on the requests it brings.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency long beach | 10 | not reported |
| ppc management long beach | 10 | not reported |
| google ads agency long beach | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber long beach | 1,300 | $58.20 |
| pest control long beach | 880 | $42.50 |
| garage door repair long beach | 320 | $39.37 |
| hvac repair long beach | 50 | $30.50 |
| roofing company long beach | 720 | $29.87 |
| electrician long beach | 480 | $17.36 |
| landscaping long beach | 320 | $3.71 |
| water damage restoration long beach | 140 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber long beach”, as Google showed it to a searcher located in Long Beach. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Timing follows your capacity
Winter brings most of Long Beach’s rainfall. If your own records show a rise in repair calls during wet periods, prepare the campaign and landing page before you want to increase spending. Set the availability claims from your dispatch schedule so an ad does not offer appointments you cannot provide.
Long Beach generally has hot summers and mild to warm winters. An HVAC company can compare that seasonal context with its maintenance and repair bookings. A landscaper can do the same with project estimates. We use your booking records and available capacity to decide when spending should change.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Advertise the offer, not the whole category
The Los Angeles County business count includes 1,300 landscaping service establishments. A company selling yard installations should make that focus visible in the ad and use negative keywords to reduce searches for work it does not offer. Paying for a broad term is no reason to keep a broad sales message.
There are 487 roofing contractor establishments in Los Angeles County. For roofers, as for the other trades, we review the search terms that produced leads alongside the job types you want. We can narrow targeting or revise the page when calls consistently ask for something outside your services.
County Business Patterns
Trade and home service businesses in Los Angeles County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Control the spending before scaling
A sound budget decision starts with a defined offer and working conversion tracking.
We review your existing account, service margins and coverage. Together we select the offer and initial budget to test.
The landing page explains the advertised service and how to request it. We test call and form tracking before relying on campaign results.
We examine search terms, match types and location targeting, using lead feedback to refine the account. Bids follow the results of that work.
During the first 30 days, we review and optimize daily; afterward, we do so weekly. Reports show campaign leads and average cost per lead for the next spending decision.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
Paid search within a full engagement
The F&W Fence Co. results reflect Lithium’s work on Google Ads, SEO and a website build. Read the fence company’s case for the reported changes in rankings and search conversions. Daniel Busby’s testimonial comes from Willard Power Vac, whose services include chimney, dryer vent and air duct cleaning.
Fence4Xmore ranking keywords
190 to 745 keywords
“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacKeep targeting deliberate
The PPC pages linked below cover Norwalk, Downey, Torrance, Huntington Beach, Garden Grove and Fullerton. Compare them when considering coverage beyond Long Beach, and open the California overview for the rest of the state.
Published price
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Management starts from $500 a month, plus ad spend. The fee depends on ad spend, the channels we run and landing page work. We agree that scope before launching, with the amount paid to the advertising platforms separate from the management fee.
Initial results typically appear during the first week of a campaign. That gives us an early view of searches and responses, while booking feedback helps judge quality. We keep refining the account as it collects data; the first calls alone do not settle the long-term budget.
Tell us which leads reached an estimate or booking, and why others did not. Campaign reporting provides calls, leads and average cost per lead. Your notes help explain issues such as requests outside your service area or jobs you do not want, so we can change targeting or copy.
The offer and results determine the channel mix. Lithium manages Google Ads, Microsoft Ads and Meta advertising, including Facebook and Instagram. We discuss where the proposed campaign can reach customers and what the test will measure before adding another platform and its management work.
A focused service area is often the right place to begin. We set the campaign around the places you can cover and the jobs you have capacity to take. Expansion should follow the leads and bookings from that initial scope, not a desire to make the map larger.
Free action plan
Use an existing ad report or a description of your proposed offer to start the free PPC review. Discuss the budget with a co-founder on a short video call and leave knowing what the first campaign should test.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ