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Paid advertising for Long Beach businesses

Long Beach PPC that puts your budget behind better leads.

Make Long Beach ad spending easier to judge with campaign reports on calls, leads and average cost per lead.

  • Ad groups matched to the job
  • Search terms checked for wasted spend
  • Campaign calls and forms measured
Search visibility report ranking sarkinenplumbing.com first among local plumbing competitors
2Xleads for Sarkinen Plumbing (on the same budget)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Know the cost before increasing spend

A Long Beach PPC plan starts with the economics

Lithium Marketing manages paid advertising for Long Beach service businesses, connecting the search, ad and landing page to a job you want. The recorded average click price for “plumber long beach” is $58.20. Before increasing a budget at that price, we need to see which searches bring leads and how those leads fare when your team follows up.

An ad for repairs should take someone to repair information, not leave them searching a general homepage. We build that connection, track calls and forms, and review search terms for spending that misses your services. You help close the loop by telling us which leads become estimates or booked jobs.

Timing follows your capacity

Keep the Long Beach ad schedule connected to the crew

Winter brings most of Long Beach’s rainfall. If your own records show a rise in repair calls during wet periods, prepare the campaign and landing page before you want to increase spending. Set the availability claims from your dispatch schedule so an ad does not offer appointments you cannot provide.

Long Beach generally has hot summers and mild to warm winters. An HVAC company can compare that seasonal context with its maintenance and repair bookings. A landscaper can do the same with project estimates. We use your booking records and available capacity to decide when spending should change.

residents (2025 estimate)
450,469
residents (2025 estimate)
population change, 2020 to 2025
-3.5%
population change, 2020 to 2025
housing units
181,477
housing units
of occupied homes owner-occupied
41.2%
of occupied homes owner-occupied
of homes built before 1980
78.6%
of homes built before 1980
median home value
$806,600
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Advertise the offer, not the whole category

Choose the work worth bidding for

The Los Angeles County business count includes 1,300 landscaping service establishments. A company selling yard installations should make that focus visible in the ad and use negative keywords to reduce searches for work it does not offer. Paying for a broad term is no reason to keep a broad sales message.

There are 487 roofing contractor establishments in Los Angeles County. For roofers, as for the other trades, we review the search terms that produced leads alongside the job types you want. We can narrow targeting or revise the page when calls consistently ask for something outside your services.

County Business Patterns

Trade and home service businesses in Los Angeles County

Establishments by industry, 2023

  • Residential remodelers
    3,775
  • Plumbing, heating and air-conditioning contractors
    2,765
  • Electrical contractors
    2,286
  • New home builders
    1,747
  • Landscaping services
    1,300
  • Painting contractors
    839
  • Roofing contractors
    487
  • Pest control companies
    435

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

Control the spending before scaling

Put a Long Beach advertising test on solid footing

A sound budget decision starts with a defined offer and working conversion tracking.

1

Choose the jobs and the spending limit

We review your existing account, service margins and coverage. Together we select the offer and initial budget to test.

2

Make the ad promise visible on arrival

The landing page explains the advertised service and how to request it. We test call and form tracking before relying on campaign results.

3

Cut searches that miss the offer

We examine search terms, match types and location targeting, using lead feedback to refine the account. Bids follow the results of that work.

4

Keep the account under review

During the first 30 days, we review and optimize daily; afterward, we do so weekly. Reports show campaign leads and average cost per lead for the next spending decision.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

Paid search within a full engagement

Advertising, SEO and a website for F&W Fence

The F&W Fence Co. results reflect Lithium’s work on Google Ads, SEO and a website build. Read the fence company’s case for the reported changes in rankings and search conversions. Daniel Busby’s testimonial comes from Willard Power Vac, whose services include chimney, dryer vent and air duct cleaning.

F&W Fence Co. website homepage for fence installation, supply and repairFence

F&W Fence Co.

4Xmore ranking keywords

190 to 745 keywords

top-3 rankings (3 to 28)
9X
top-3 rankings (3 to 28)
core search conversion rate
27.78%
core search conversion rate
Read the case study
“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyDaniel BusbyPresident, Willard Power Vac

Keep targeting deliberate

Add nearby markets when you have capacity

The PPC pages linked below cover Norwalk, Downey, Torrance, Huntington Beach, Garden Grove and Fullerton. Compare them when considering coverage beyond Long Beach, and open the California overview for the rest of the state.

Published price

Separate your advertising fee from media spend

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

Budget and reporting questions for paid search

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

What does Lithium charge to run the ads?

Management starts from $500 a month, plus ad spend. The fee depends on ad spend, the channels we run and landing page work. We agree that scope before launching, with the amount paid to the advertising platforms separate from the management fee.

How soon can a Long Beach campaign show a result?

Initial results typically appear during the first week of a campaign. That gives us an early view of searches and responses, while booking feedback helps judge quality. We keep refining the account as it collects data; the first calls alone do not settle the long-term budget.

What should I send back to you about the leads?

Tell us which leads reached an estimate or booking, and why others did not. Campaign reporting provides calls, leads and average cost per lead. Your notes help explain issues such as requests outside your service area or jobs you do not want, so we can change targeting or copy.

Should we use Google, Microsoft or Meta for this work?

The offer and results determine the channel mix. Lithium manages Google Ads, Microsoft Ads and Meta advertising, including Facebook and Instagram. We discuss where the proposed campaign can reach customers and what the test will measure before adding another platform and its management work.

Can a small crew advertise without chasing every nearby city?

A focused service area is often the right place to begin. We set the campaign around the places you can cover and the jobs you have capacity to take. Expansion should follow the leads and bookings from that initial scope, not a desire to make the map larger.

Free action plan

Check the numbers behind your Long Beach ad budget

Use an existing ad report or a description of your proposed offer to start the free PPC review. Discuss the budget with a co-founder on a short video call and leave knowing what the first campaign should test.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan