Google Ads for Downey service businesses, with the budget set by your calendar.

Start from what a booked job is worth to you and work backward. A trade whose clicks cost more needs either a higher-value job or a sharper landing page, and the budget follows that arithmetic. Lithium’s fee runs from $500 a month in management, plus ad spend, and scales with the ad spend, the channels we run and any landing page work. We agree the opening number on the strategy call and revise it once tracking shows the cost per lead.

A tracked campaign usually produces its first calls in the first week, though a quiet trade can take longer. Month one is a filter: keywords that spend without producing a usable call come out, and that money goes behind the few that do. The report shows cost per lead as the account settles.

Sometimes. Microsoft Ads, Meta ads on Facebook and Instagram, and LinkedIn for commercial work are all managed here. A second network gets tested when your buyers already spend time on it, or when the Google auction in your trade gets too expensive to carry alone.

The report opens with the cost per lead for each campaign and the calls behind that number, each one matched to the keyword that bought it. Mark the leads that became jobs and the same report follows a campaign all the way to a booked job, which is what sets the next budget.

You approve the budget and the job types; Lithium runs the account inside them. Google runs the auction and sets the prices, and our job is spending your budget on the searches that produce jobs. Anything that moves real money gets agreed with you first.