PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC in Kent, Washington
Google Ads for Kent trades, with every call tracked back to the search that produced it.
Kent service businesses get Google Ads split by job type, every call tagged to its keyword, and a budget line for each kind of work.
- Every call tied to its keyword
- Landing pages that match the ads
- A report in calls and cost per lead
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Kent PPC, answered
How to split a Kent ad budget
An average click on “plumber kent wa” costs $85.15, and a click on “pest control kent wa” costs $63.41. At those prices an account without call tracking is guessing, so Lithium Marketing wires the tracking first: every call and form gets tied to the keyword and ad behind it before a dollar moves.
Kent has its own spread. Clicks on roofing in Kent run $59.52, and landscaping clicks run $13.81, so a roofer and a landscaper should not run the same budget. The campaigns get built around the jobs each one wants, the searches worth paying for, and the months you tell us your crews need work.
Click costs in Kent
What Kent clicks cost, trade by trade
The garage door trade is a good example. Garage door repair in Kent costs $24.86 a click on 320 searches a month, so a garage door company can see what each click costs before the campaign starts. That math only works when every call is tagged to the keyword that produced it.
The Kent plumber search we checked had no paid listings at all, and the Map Pack took the top. Paid positions are not fixed, because Google reshuffles them by searcher, hour and budget. A complete profile still does the work an ad cannot, which is why the account and the profile get built side by side.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency kent wa | under 10 | not reported |
| ppc agency kent wa | under 10 | not reported |
| ppc management kent wa | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber kent wa | 210 | $85.15 |
| pest control kent wa | 110 | $63.41 |
| roofing company kent wa | 70 | $59.52 |
| electrician kent wa | 320 | $30.81 |
| garage door repair kent wa | 320 | $24.86 |
| landscaping kent wa | 140 | $13.81 |
| hvac repair kent wa | 10 | not reported |
| water damage restoration kent wa | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 38 to 1,700 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber kent wa”, as Google showed it to a searcher located in Kent. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Kent market
Spend where the work is in Kent
Homes built before 1980 make up 38.5% of Kent’s housing, and the median home value is $587,800. That points the campaigns at repair and replacement work on older houses, so the budget should follow the services you can schedule this month, not a full menu.
Kent’s three areas give the account its geography. West Hill, the Valley and East Hill are close enough for one business to cover, but a customer searching from East Hill should not see an ad that assumes the Valley. The campaign can hold every part of the city you serve, and the landing page should name the ones you reach.
- residents (2025 estimate)
- 134,871
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.4%
- population change, 2020 to 2025
- housing units
- 49,652
- housing units
- of occupied homes owner-occupied
- 57.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 38.5%
- of homes built before 1980
- median home value
- $587,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in King County
Where a paid budget fits in King County
The size of the field changes with the trade: 206 roofing contractors work King County, and 468 plumbing, heating and air-conditioning contractors do. The campaign should be sized to the trade, not copied from another one, because a roofer and a plumber buy very different clicks.
Expensive trades need the tightest search lists. A plumber or a pest control company should be cutting the search terms that never produce a call every week, not only watching the total. The cheaper clicks in any trade are usually the ones you did not want.
County Business Patterns
Trade and home service businesses in King County
Establishments by industry, 2023
- Residential remodelers1,651
- New home builders874
- Landscaping services843
- Painting contractors531
- Electrical contractors477
- Plumbing, heating and air-conditioning contractors468
- Excavation and site preparation contractors234
- Roofing contractors206
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
The first 30 days on a Kent account
No budget moves until each call and form can be traced to a keyword, and the build order follows what your crews can take.
1
Read the account you have
We keep the campaigns that convert and write down the search terms that have been spending without producing work.
2
Give every call a source
Conversion tags, call tracking and GA4 record the keyword and the ad responsible for each call and every form.
3
Separate budget lines
Each service you sell gets its own campaign and landing page, with a budget line that can be cut on its own.
4
First 30 days, then weekly
Bids and search terms get daily attention for the first 30 days, then a weekly review against the budget you set.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A plumbing company that ran all three services
The plumbing company on the card, Sarkinen Plumbing, serves Portland and the surrounding area. Lithium built the website and ran both the SEO and the Google Ads, so the results on the card reflect that trio. The quotation comes from Drake Snodgrass at Drake’s 7 Dees, a garden center.
Plumbing“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Kent
Ad targeting around Kent
Bids can be set city by city, so the campaign can start with the two or three places your jobs come from. The PPC pages below carry each city’s click costs, and the Washington page lists the state.
Published price
What Kent Google Ads work costs
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Kent Google Ads questions, priced out
Still curious?
Call (503) 766-5964 or email [email protected].
Where should the first month’s ad budget go?
Start with the one or two job types you can staff this month, and set the opening budget from what a booked job in that trade is worth. A high click cost needs a landing page that converts and a tight search list; a cheap click can be tested on a smaller number. We set the number with you before launch, and tracking decides the next month.
What should I expect in the first month?
Calls usually begin in week one, so the first month is about cutting search terms that never book and moving budget toward the ones that do. The account starts with a handful of job types and tight search lists, and the report shows calls, leads and cost per lead by campaign.
What does the management fee include?
The fee starts at $500 a month in management, plus ad spend, and covers the tracking, the landing pages, the ad build, bids, remarketing and the monthly report. Spend more on ads, add a channel or need more landing pages, and the management fee rises with that work. You see the number in writing before launch.
Is Google the only channel worth paying for?
Google comes first because service searches begin there. A second network gets tested when your buyers already use it, or when a Google click in your trade costs more than the job can carry. Microsoft and Meta are both on the table, but only after the first channel’s tracking proves what it returns.
What shows up in the monthly report?
Calls, leads and cost per lead, broken out by campaign, with the search terms that produced them. Tell us which of those leads turned into work and the report can show cost per booked job. That is the number to move budget against, not the click price.
Free action plan
Get a Kent ad budget built around your click costs
Your trade, the months you need work and the value of a booked job are the three inputs. A co-founder works through the click costs and the budget split with you on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ