A PPC management company for Bellevue trades, focused on cost per lead.

Two numbers set it: the click price in your trade and the value of a booked job. When a click costs more, the opening budget needs more room before the data means anything. We agree the starting figure with you, then shift it toward whichever campaigns produce calls.

The first calls tend to arrive within a week of launch, once tracking is live. The account then improves by subtraction: terms that produce nothing get cut, and the budget moves to the terms that produced calls. We check that with you every month.

Two separate costs: management and the ad budget. Management starts at $500 a month, plus ad spend. The fee tracks how much you spend on ads, which channels you use and whether landing pages need work, and Google gets the ad budget itself. Both figures are on the proposal before the first campaign starts.

Sometimes it is worth it. Lithium also buys Microsoft Ads and Meta ads on Facebook and Instagram. We add one when Google clicks in your trade get expensive or when your customers clearly spend their time in those apps. The test is the same: does the new channel produce calls at a cost your jobs can carry?

Your team already knows which leads turned into work, so ask them to note it. The tracking ties every call and form to the search that produced it, and the monthly report sets calls, leads and cost per lead against each campaign. Put the two together and a finished job can be traced to the click that paid for it.