FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in Kansas City, Kansas
Google Ads for Kansas City, KS service businesses, measured in cost per lead.
A Kansas City, KS service business can see which ad produced each call, what that lead cost and which jobs came back.
- Every call tied to its keyword
- One page per job you bid on
- Budget follows your busy season
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the budget goes
How to split a Kansas City, KS Google Ads budget
Clicks in Kansas City, Kansas cost very different amounts by trade, and the spread is wide enough to plan around. A click on “garage door repair kansas city ks” averages $52.26, a pest control click in Kansas City, Kansas averages $78.37, and landscaping runs $4.40. Lithium Marketing tracks every call before it moves money between them, because a campaign that cannot tie a call to a keyword is guessing at those prices.
The plumber search in Kansas City, Kansas draws 210 a month at $45.42 a click, and the roofing search draws 90 at $35.51. Those prices decide the opening budget and the landing page: the more a click costs, the more the page has to do before the phone rings.
The paid result
What the paid results look like for a Kansas City, KS trade
Management starts at $500 a month, plus ad spend, and that fee pays for tracking, landing pages and the daily tuning. The ad budget is separate, so the trade you bid in sets the starting number. “ppc management kansas city ks” draws 10 searches a month, which is how another owner looks for help, not how a customer looks for a plumber.
The plumber result we checked led with local services ads, and the paid listings sat above the organic links. Paid search there has to earn the click with an offer and a page built for the trade.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc management kansas city ks | 10 | not reported |
| google ads agency kansas city ks | under 10 | not reported |
| ppc agency kansas city ks | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control kansas city ks | 110 | $78.37 |
| garage door repair kansas city ks | 70 | $52.26 |
| plumber kansas city ks | 210 | $45.42 |
| roofing company kansas city ks | 90 | $35.51 |
| electrician kansas city ks | 50 | $35.47 |
| landscaping kansas city ks | 10 | $4.40 |
| hvac repair kansas city ks | 10 | not reported |
| water damage restoration kansas city ks | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- 3 recorded
- Local listing reviews
- 776 to 3,300 Google reviews each
- Directories in the top 10
- Angi, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber kansas city ks”, as Google showed it to a searcher located in Kansas City. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The ad calendar
A Kansas City, KS budget that follows the year
Kansas City, Kansas has 47 days a year above 90 °F and 22 days when the high stays at or below freezing. If your busiest weeks sit in either stretch, a flat monthly budget spends the same in your slow months as your fast ones.
If your work depends on the temperature, the warm weeks and the cold snaps are where the budget needs room. After the first year, tracked calls replace the averages with the shape of your own year.
- residents (2025 estimate)
- 157,805
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.8%
- population change, 2020 to 2025
- housing units
- 64,000
- housing units
- of occupied homes owner-occupied
- 60.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 75.7%
- of homes built before 1980
- median home value
- $167,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Wyandotte County
What the county’s trade counts do to a bid
Landscaping is the county’s biggest trade group, with 59 services, and a landscaping click in Kansas City, Kansas costs $4.40. That price lets a landscaper test a few offers before raising the budget, and the page still has to book the job.
Wyandotte County counts 22 roofing contractors. For a roofer, the edge comes from a tight list of negative keywords and a page that answers the repair question, not from outbidding everyone.
County Business Patterns
Trade and home service businesses in Wyandotte County
Establishments by industry, 2023
- Landscaping services59
- Residential remodelers55
- Plumbing, heating and air-conditioning contractors47
- Electrical contractors24
- Roofing contractors22
- Painting contractors21
- Excavation and site preparation contractors19
- New home builders17
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
The first month of a Kansas City, KS Google Ads account
The account is measured before it is scaled, and the calendar follows the calls you already take.
1
Start with the account you have
We read the current campaigns, keep the ones that convert and list the search terms that spend without producing a call.
2
Make the phone measurable
Call tracking, GA4 and conversion tags record the keyword and the ad behind every call and form.
3
Give each job its own page
A garage door repair campaign and a kitchen remodel campaign get separate pages written for each job.
4
Thirty days of daily checks, then weekly
Bids and search terms get a daily look through the first 30 days and a weekly one after that, set against your budget calendar.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
What F&W Fence Co. ran
F&W Fence Co. and the numbers behind its combined marketing
Three kinds of work sit behind the F&W Fence Co. card: Google Ads, SEO and a new website. Chris Martin of Mt. Hood Pro Painting gives the review beside it.
Fence“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround Kansas City, Kansas
Paid search across the nearby cities
Bids can be split by city from the first day, whether the work is in Overland Park, Olathe, Kansas City, Missouri or further out. The nearby-city pages carry the local click numbers, and the Kansas page lists the rest of the state.
Published price
PPC management fees for Kansas City, KS businesses
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What Kansas City, KS owners ask about Google Ads
Still curious?
Call (503) 766-5964 or email [email protected].
What starting budget makes sense here?
Start from what a booked job is worth to you. A pest click at $78.37 in Kansas City, Kansas needs a much better conversion rate than a landscaping click at $4.40, so the budget follows the trade and the page. We set the opening number together and change it once tracked calls show the real cost.
How soon does the phone start ringing?
First calls usually arrive in week one, provided tracking is live. Then the account gets smaller before it gets bigger: search terms that never produce a call come out, the ones that do get more budget, and cost per lead settles with the data.
How long is the PPC agreement?
Plan on a six-month first term, then a rolling month-to-month agreement that you can end with 30 days’ notice. Management pricing is set by the ad budget, the channels in use and the landing pages the campaigns need, and you approve the number before anything launches.
Is Google Ads enough on its own?
It can be, and it is the place most service businesses start. Microsoft Ads and Meta ads on Facebook and Instagram can join the same account when tracking shows a second channel brings calls at a workable cost. If it does not, the budget comes back to Google.
Can the report show which campaign produced a job?
Calls and forms arrive with their source attached, so the monthly report can sort leads and cost per lead by campaign. Mark the ones that became jobs, and the picture runs from the click through to the work, past the phone call.
Free action plan
Price out your Kansas City, KS ad budget
Send your trade, the months when work piles up and the value of one booked job. A co-founder will set those against local click prices on a short video call and show where the first dollars belong.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ