FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Digital marketing in Kansas City, Kansas
Kansas City, KS service businesses can see one report that ties every booked job to the website, search page, ad or phone call that produced it.
Google searches each month
What Kansas City searches for, by service
50
searches a month
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
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Businesses
we’ve worked with
Businesses we’ve worked with
One plan, four services
Lithium Marketing puts the website, the service and area pages, the Google Ads account and the phone line under one Kansas City, KS plan, so an owner can see which of the four produced a call. Wyandotte County has 3,141 establishments across its industries, and a customer comparing local businesses here has plenty of names to choose from.
Kansas City, Kansas shares its name with Kansas City, Missouri, and the two sit in one metro area. A search that includes “KS” has already picked this side of the state line, so the website, the Google Business Profile and the ads should use the same form of the name. Mismatched city names confuse the customer and send the wrong caller to the wrong listing.
The four services
Start with the service that is losing calls now, and add the others once your own call data shows where they pay.
Search in Kansas City, Kansas
The searches that name this city are modest next to the trade searches around them. “digital marketing agency kansas city ks” draws 10 searches a month; “roofing company kansas city ks” draws 90. The owner who wants the phone to ring should put the service pages first and treat the agency search as a buyer who already knows what they want.
On the result for “plumber kansas city ks”, local services ads came first, then three paid ads, with Angi, Reddit and Yelp in the top ten organic spots. No AI Overview showed when we checked. A forum or a directory can send a customer your way, but the site is where they decide whether to call, so it has to show the work and the number without a hunt.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency kansas city ks | 10 | not reported |
| digital marketing kansas city ks | under 10 | not reported |
| marketing agency kansas city ks | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control kansas city ks | 110 | $78.37 |
| garage door repair kansas city ks | 70 | $52.26 |
| plumber kansas city ks | 210 | $45.42 |
| roofing company kansas city ks | 90 | $35.51 |
| electrician kansas city ks | 50 | $35.47 |
| landscaping kansas city ks | 10 | $4.40 |
| hvac repair kansas city ks | 10 | not reported |
| water damage restoration kansas city ks | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber kansas city ks”, as Google showed it to a searcher located in Kansas City. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The city and its neighborhoods
Kansas City, Kansas runs from Kaw Point, where the Missouri and Kansas rivers meet, through neighborhoods such as Argentine, Rosedale, Strawberry Hill, Turner and Piper. A page that names the part of the city where you work gives a customer a reason to call you first.
Kansas City, Kansas has 64,000 housing units, and 60.9% of its occupied homes are owner-occupied. Owners approve repairs and remodels, so the service pages should answer the cost, timing and access questions a homeowner asks. Rental work needs its own page, because the caller may be a property manager.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Wyandotte County
Wyandotte County has 59 landscaping services, 55 residential remodelers and 47 plumbing, heating and air-conditioning contractors. A landscaper sells work that repeats each year, a remodeler sells one large project and a plumber sells a call today, so each needs a different page shape.
Electrical contractors number 24 in the county, with 22 roofing contractors and 21 painting contractors behind them. A business in any of those trades still needs a service page for each job before it can be found, and the plan starts with the work that already produces the best jobs.
County Business Patterns
Trade and home service businesses in Wyandotte County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
Tracking comes first, because every later choice depends on knowing which calls the business already gets.
Call and form tracking goes onto the site, the Google Business Profile and any live ads, so the first month shows which jobs already come in.
The phone page, the form and the number get tested on a real handset, and whatever fails gets fixed before traffic grows.
SEO creates the service and area pages, and Google Ads buys calls for the jobs that cannot wait for a page to rank.
Night and weekend calls land with the receptionist, which books the job or passes the details to your crew; custom automation takes the follow-up from there.
A fence company’s numbers
F&W Fence Co. is a fence company that brought Lithium its SEO, website and Google Ads work. The card shows what that produced, and the quote beside it is from Chris Martin, whose painting company, Mt. Hood Pro Painting, hired Lithium.
Fence4Xmore ranking keywords
190 to 745 keywords
“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAcross the state line
The cities below sit on both sides of the state line: Kansas City, Missouri, Overland Park, Olathe, Independence, Missouri, Lee’s Summit, Missouri and Topeka. Each page has its own search data and trade mix, and the Kansas page carries the rest of the state.
Pricing
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Look at where calls stop, not at which service sounds most exciting. If the phone rings out at night, start with the receptionist. If the site loads slowly or buries the number, start there. SEO and ads come next for a site that works but stays invisible. The first call reviews the tracking and sets the order.
Nothing requires the full bundle on day one. A website or an ads account can run alone, and the other services join when the results earn it. One tracking setup covers all four, so the report stays whole as you add work.
A co-founder leads the strategy calls, with Allison McKenney as the account manager for everything else. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Kansas City, Kansas clients get the same published prices and the same report as anyone else.
The scope behind each service, not the city. SEO depends on how many services and areas you cover, Google Ads management scales with ad spend, the channels you run and any landing pages, and a website is a fixed proposal once the page count is known. The AI receptionist runs $179 a month, has no contract and no setup fee, and custom automation gets its own quote after a free discovery call.
That is the normal starting point. We keep what works, put tracking on what is already there and change only what the numbers justify. No rebuild happens for a new look, and no ad budget moves before the tracking shows where the calls come from.
Free action plan
A free plan starts with two details: the website address and the jobs you want more of. The short video call with a co-founder covers the tracking, the pages, which service comes first and what it will cost.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ