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Marketing for Irvine service businesses

A digital marketing agency for Irvine businesses ready for more work.

Put Irvine marketing behind the jobs you want, with a co-founder helping you choose the services and budget.

  • A plan for your most profitable work
  • Website and campaign call tracking
  • Search, ads and phone answering

Google searches each month

What Irvine searches for, by service

1,230

searches a month

  • SEO
    660
  • Web design
    340
  • Digital marketing
    210
  • PPC management
    20

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Choose where to invest

Spend your Irvine marketing budget on the jobs you want

Lithium Marketing connects search, websites, advertising and phone answering for service businesses in Irvine. Residential remodelers account for 1,349 establishments in Orange County. If your business sells projects in that market, buyers need to see the work you specialize in before they request an estimate. We build the plan around those jobs and how customers hire you.

For a repair company, the priority may be a page that brings calls and someone to answer them. For a project contractor, it may be better photos and a stronger estimate request. We check your existing site, search visibility and lead handling before recommending what to buy. Each service should solve a problem you can recognize in your business.

Property and customer mix

Speak to the person arranging the work

In Irvine, 44.5% of occupied homes are owner-occupied. If you take rental-property work, tell landlords and property managers how to request service as clearly as you tell homeowners. Carry that distinction through the website and phone questions so customers know what information to have ready.

Irvine’s residential areas sit between the Irvine Business Complex to the west and Irvine Spectrum to the east. Businesses serving commercial premises need a clear commercial offer alongside household services. We keep the same coverage and service descriptions in your search pages, advertisements and call answers.

residents (2025 estimate)
318,764
residents (2025 estimate)
population change, 2020 to 2025
+3.6%
population change, 2020 to 2025
housing units
120,206
housing units
of occupied homes owner-occupied
44.5%
of occupied homes owner-occupied
of homes built before 1980
20.7%
of homes built before 1980
median home value
$1,191,500
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Orange County businesses

Give customers a reason to choose your trade business

For a contractor selling larger projects, a gallery should explain the work and how an estimate begins. That detail helps a buyer compare more than company names. We use it in the website, search content and the page an advertisement opens.

Orange County also records 738 landscaping establishments. If you sell ongoing care as well as installation projects, separate those offers before paying to promote them. Your marketing should tell a customer which work to ask for, and your reporting should help you see which offer brought the lead.

County Business Patterns

Trade and home service businesses in Orange County

Establishments by industry, 2023

  • Residential remodelers
    1,349
  • Plumbing, heating and air-conditioning contractors
    1,028
  • Electrical contractors
    943
  • Landscaping services
    738
  • New home builders
    663
  • Painting contractors
    450
  • Roofing contractors
    252
  • Excavation and site preparation contractors
    193

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

Build the program

Decide what earns a place in your Irvine plan

We agree on the jobs you want and the way to measure progress before choosing the monthly work.

1

Set the job and area priorities

Tell us which services have capacity and which cities you want to serve. We review the pages, ads and leads you already have against that list.

2

Find what is costing you calls

Customers may struggle to find you, understand a service or reach someone by phone. We identify where you are losing them and propose the work to fix it.

3

Connect promotion with the response

We align the website and campaigns around the same offers, then add phone answering or follow-up automation where your business needs it.

4

Make the next budget decision from leads

Reports show calls and leads by source. Your feedback on which customers booked helps us judge the next service or budget change.

Client experience

Robinson Restoration: website and SEO work

Lithium delivered a new website and SEO for restoration business Robinson Restoration. Its case records organic search growth. Daniel Busby, president of air duct, dryer vent and chimney cleaning company Willard Power Vac, shares his experience of the leads his business received.

Robinson Restoration website homepage built by Lithium MarketingRestoration

Robinson Restoration

26Xorganic traffic

79 to 2,200+ visits a month, SEO only

organic visits a month
79 → 2,200+
organic visits a month
top-3 rankings
120
top-3 rankings
Read the case study
“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyDaniel BusbyPresident, Willard Power Vac

Beyond the city

Plan for the other cities your crews cover

Compare marketing in Santa Ana, Costa Mesa and Orange with the other nearby California cities linked below. The Orange County overview and California directory help you extend the plan across your service area.

Pricing

Budget for the services your Irvine business needs

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Buying marketing for an Irvine service business

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Can I hire Lithium to handle only the part I need?

You can purchase a single service. We review how it fits your current website and lead handling, then recommend any other work only when there is a reason for it. A good existing website may need search support; a busy phone may need reception before more advertising.

What makes one marketing proposal cost more than another?

The services and the amount of work determine the price. Website scope, monthly SEO work and custom automation are separate decisions. Ad spend, channels and landing page work determine the PPC management fee. Ask us to show how each proposed expense supports the jobs you want.

Who will I work with when I have a question?

Allison McKenney is your day-to-day account contact, and a co-founder leads strategy calls. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. You can review pages, campaign reports and the next priorities without leaving your business.

Is there a minimum commitment for the marketing program?

The usual agreement begins with six months; it continues month to month afterward with 30 days’ notice. The AI receptionist has no contract. We confirm the terms for the services you choose before work begins, including which expenses are ongoing and which are project costs.

What should a small service company measure before expanding marketing?

Start with calls, quote requests and the jobs your team books from them. A small company can run a focused program around a service it has capacity to deliver. We review lead quality with you so a higher visitor count does not become the only reason to spend more.

Free action plan

Choose your next marketing move with a free Irvine plan

Share your website, the jobs you want more of and where your crews work. A co-founder will use a short video call to recommend a starting service and explain the budget.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan