Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PPC in Indianapolis, Indiana
Indianapolis PPC services focused on the cost of a booked job.
Google Ads for your business in Indianapolis get budgeted around what your trade’s clicks cost and judged by the calls and booked jobs they produce.
- Every call traced to its keyword
- Ad copy and pages for each trade
- Irrelevant searches excluded
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Indianapolis PPC, in short
Indianapolis Google Ads, priced trade by trade
Google Ads managed by Lithium Marketing start from one number: what your trade pays per click in Indianapolis. “Plumber indianapolis” averages $53.81 a click and “garage door repair indianapolis” $52.82, so call tracking goes in before a dollar of budget moves.
Other trades cost far less. “Hvac repair indianapolis” averages $5.51 a click and “landscaping indianapolis” $6.62. These are starting points for a budget conversation: we also need your job values, available appointments and the share of leads you book. Every campaign gets a focused keyword list and a page written for that job.
Click costs in Indianapolis
The Indianapolis click-cost table, read for your trade
Roofing and pest control sit in the middle of the table, at $28.71 a click for “roofing company indianapolis” and $24.99 for “pest control indianapolis”, each on about 1,600 searches a month. Start with the services you have capacity to sell and enough budget to test. Call tracking then shows which ad groups deserve more spend.
At $31.56 a click, “water damage restoration indianapolis” costs more than either, with about 260 searches a month; if your water damage calls are emergencies, that ad belongs on a page with the phone number first. When we checked “plumber indianapolis”, no ads showed and the Map Pack held the top of the page, so budget for plumbing ads should come with Map Pack work on your Google profile.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc management indianapolis | 10 | not reported |
| google ads agency indianapolis | under 10 | not reported |
| ppc agency indianapolis | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber indianapolis | 1,900 | $53.81 |
| garage door repair indianapolis | 880 | $52.82 |
| water damage restoration indianapolis | 260 | $31.56 |
| roofing company indianapolis | 1,600 | $28.71 |
| pest control indianapolis | 1,600 | $24.99 |
| electrician indianapolis | 880 | $22.53 |
| landscaping indianapolis | 1,000 | $6.62 |
| hvac repair indianapolis | 320 | $5.51 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 635 to 7,100 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber indianapolis”, as Google showed it to a searcher located in Indianapolis. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Indianapolis seasons
Setting an Indianapolis ad budget by season
Indianapolis has four distinct seasons, and May is typically the wettest month, averaging 5.05 inches of rain. Severe weather is not uncommon in spring and summer. If your roofing, siding or water damage calls bunch up after storms, load the budget for those months and keep room to raise it the week a storm passes.
Indianapolis summers bring highs of 90 °F or more on about 18 days a year. If hot weather increases your HVAC calls, keep budget available for the repairs your technicians can handle. Landscapers and painters can compare bookings with their working season before changing spend. We review past calls and current capacity together when setting the next month’s budget.
- residents (2025 estimate)
- 901,116
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.5%
- population change, 2020 to 2025
- housing units
- 401,428
- housing units
- of occupied homes owner-occupied
- 56%
- of occupied homes owner-occupied
- of homes built before 1980
- 59.2%
- of homes built before 1980
- median home value
- $224,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Marion County trades
Crowded trades, split trades and your bids
Marion County has 108 roofing contractors. Show what sets your work apart in the ad and landing page, such as the roof types you repair or the replacement jobs you can take. We also exclude searches for jobs and DIY instructions so the budget stays focused on customers.
Plumbing, heating and air-conditioning contractors are a bigger group, 223 in the county, and their click prices split: plumbing sits near the top of the table and HVAC repair near the bottom. Running them as separate campaigns keeps a pricey plumbing budget from starving the cheaper HVAC clicks.
County Business Patterns
Trade and home service businesses in Marion County
Establishments by industry, 2023
- Residential remodelers329
- Landscaping services269
- Plumbing, heating and air-conditioning contractors223
- Electrical contractors168
- Painting contractors113
- Roofing contractors108
- New home builders83
- Excavation and site preparation contractors66
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Account setup and review
Building your Indianapolis Google Ads account
We measure first, then build campaigns by trade, then tune them against real calls.
1
Review the current account
We go through what you run now, keep the ads and keywords that bring calls and list the search terms burning money.
2
Install call and form tracking
Each phone number, form and booked appointment gets a conversion tag in GA4 and Google Ads, so a lead points back to its ad.
3
Split campaigns by trade and job
Plumbing, HVAC, roofing or whatever you sell gets its own campaign, budget and landing page, so cheap and pricey clicks never share a pot.
4
Adjust bids as the calls come in
Lead quality and booked jobs guide changes to bids, search terms and budgets. We agree on the account’s scope in the proposal and use the reports to discuss its progress.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Results
Drake’s 7 Dees: Google Ads alongside a new site and SEO
For garden center Drake’s 7 Dees, Google Ads was part of Lithium’s work along with SEO and a website build. The case includes results from that full program, and Drake Snodgrass describes the change from his earlier dependence on paid search in the quote.
Garden center“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Indianapolis
Bidding on jobs outside the city
Bids can differ by city, so Carmel or Fishers can take a larger share of spend if jobs there pay better. Each nearby city below has its own PPC page with search and click figures, and a statewide list sits at the end.
Published price
Indianapolis PPC pricing, plus your ad spend
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What Indianapolis owners want to know about Google Ads
Still curious?
Call (503) 766-5964 or email [email protected].
What should I budget for clicks in Indianapolis?
Work backward from a job: what it is worth and how many calls it takes to book one. A plumbing account paying about $53.81 a click needs a stronger landing page and a bigger budget than an HVAC account at $5.51. We set your starting figure together on the strategy call, then adjust once tracking shows your real cost per lead.
Is there a ramp-up period before ads pay off?
Initial results typically appear during the first week, but profitability depends on lead quality, booking rate and job value. We use the opening weeks to learn which Indianapolis searches produce customers you can serve. Your feedback on those calls helps us cut wasted terms and decide which campaigns to expand.
How long is the Google Ads commitment?
Month to month: after the usual six-month opening term, management continues on 30 days’ notice. The fee starts at $500 a month, plus ad spend, and rises only with larger budgets, more ad channels or landing page builds. No haggling, no hidden upsells.
Should I run Facebook or Microsoft ads too?
Sometimes, once Google is tracked and working. Microsoft Ads and Meta ads on Facebook and Instagram are part of what Lithium manages. For a trade with expensive Google clicks, such as plumbing or garage doors here, those channels can add calls at a lower price, and tracking shows whether they do.
What does the monthly PPC report show?
Calls, form leads and cost per lead for each campaign, in a Looker Studio report you can open at any time. Tell us which leads turned into paid jobs each month, and the report can show revenue by campaign as well as cost per lead.
Free action plan
Find out what Indianapolis clicks cost for your trade
Bring your current Google Ads account, if you have one, and the average value of a job. A co-founder will review it with you on a short video call and sketch a budget for your first 90 days.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ