PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Indiana service business marketing
Win more local calls with Indiana SEO and digital marketing.
Reach more customers in Indiana through SEO, websites and advertising, with a co-founder helping you decide which services deserve your budget.
- Pages written for your services
- Campaign reports with call totals
- Reception that handles calls 24/7
Google searches each month
Searches for marketing help that name Indiana
Searches for marketing, SEO, web design and ads, by the place they name
- Indianapolis3,500
- Fort Wayne400
- South Bend150
- Evansville80
- Fishers70
- Bloomington20
- Carmel10
- Searches naming Indiana310
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Build your customer base
Put your Indiana business in front of customers ready to hire
Lithium Marketing helps Indiana service businesses get found online and turn that attention into calls. We handle SEO, WordPress websites, paid advertising and AI reception. A roofer looking for replacement estimates needs a different offer from a landscaper selling ongoing maintenance. We work out what you want to sell and where your crews can deliver it before recommending services.
Homes built before 1980 make up 55% of Indiana's housing statewide. If you repair or renovate existing properties, let customers see how you approach that work: describe a completed job, explain the options you discussed and include photos. Use your city guide to check the housing mix nearer your customers before choosing which projects to feature.
Work Lithium can take on
Choose support for the part of marketing you need to improve
Each service guide explains the work in detail. Bring us the problem you want solved, such as low visibility, a dated site or unanswered calls, and we will recommend a starting point.
SEO for the services you sellYour SEO plan covers broken links, service pages and business listings, with AI search optimization included in the retainer.Learn more Websites that explain your workA homeowner should understand your estimate process before submitting a form, so we write the pages around your work and build them in WordPress.Learn more Google Ads within your service areaWe separate your offers into campaigns, target the places your crews cover and use recorded leads to decide where to spend.Learn more AI call answering and automationThe managed AI receptionist gathers job details while you are busy, and separate automation projects can reduce the administrative tasks that follow a call.Learn more
Indiana city guides
Take a closer look at your own market
Choose Indianapolis, Fort Wayne, Evansville, Carmel, Fishers, South Bend or Bloomington for that city's marketing guide. Each has its own search figures and service pages. Read the guides for places where you can take more work, then bring that coverage list to your planning call.
Research the customer you want
An agency search and a service call start with different words
Recorded searches for marketing help that name Indiana total about 310 a month. These are terms an owner uses to find an agency. Your campaign needs research into what your customers type: the repair they need, the project they are planning and the place where the work will happen. We use those details to choose search terms and write ads that describe your offer.
In the Evansville search data, “plumber evansville” receives about 720 searches per month. A business serving that city can build on the broad phrase with pages explaining its individual plumbing services. For any trade, we check the customer's wording before writing a page, then give visitors the details they need to call or request an estimate.
| Search | Searches a month |
|---|---|
| web design indiana | 210 |
| seo company indiana | 50 |
| indiana seo | 30 |
| digital marketing agency indiana | 20 |
| marketing agency indiana | 20 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Property owners and seasonal work
Help customers plan the job before they call
Homeowners occupy 70.6% of Indiana's occupied housing statewide. Answer the questions they bring to a contractor: what you inspect, how you prepare a quote and what happens after they approve it. If you take rental-property jobs too, make room on the form for the person authorizing the work so your team knows whom to contact.
Indiana's growing season typically lasts 155 days in the north and 185 days in the south. A landscaper serving different parts of the state should set campaign dates around the services offered in each area. If planting or maintenance bookings follow a seasonal pattern, share those records with us so advertising can account for the weeks you can take work.
- residents (2025 estimate)
- 6,973,333
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.8%
- population change, 2020 to 2025
- housing units
- 2,976,568
- housing units
- of occupied homes owner-occupied
- 70.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 55%
- of homes built before 1980
- median home value
- $218,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Indiana contractor categories
Give a customer reasons to put you on the shortlist
Statewide business records list 2,456 residential remodeling establishments in Indiana. To help someone compare your offer, explain the projects you take and how you manage them. A homeowner planning a renovation can use a detailed project account to ask better questions on the estimate call. We organize your photos and service descriptions around those decisions.
For roofing, Indiana's statewide count is 557 contractor establishments. Make your specialties easy to find: roof types, repair work and replacements, where those match your services. A customer should be able to check that you take their kind of job without opening every gallery image. We carry those distinctions into ad copy and the questions on your quote form.
County Business Patterns
Trade and home service businesses in Indiana
Establishments by industry, 2023
- Landscaping services2,463
- Residential remodelers2,456
- Plumbing, heating and air-conditioning contractors2,008
- Electrical contractors1,323
- New home builders1,159
- Excavation and site preparation contractors1,083
- Painting contractors623
- Roofing contractors557
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Service business experience
See the work behind a client's results
The Sarkinen Plumbing case documents a Portland-area project that included SEO, Google Ads and a new website from Lithium. Read its results with that full scope in mind. In the accompanying testimonial, Kevin Atiyeh describes how Lithium understood the specialties of Atiyeh Bros, a carpet and rug business, and applied that understanding to its marketing.
Plumbing“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetPricing
Published service prices for your Indiana marketing budget
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Decisions to make before starting marketing in Indiana
Still curious?
Call (503) 766-5964 or email [email protected].
How do we decide between SEO and paid ads?
Your timeline, website condition and available budget help us choose between SEO and paid ads. SEO builds visibility through site content and local listings; ads let you test a specific offer. Tell us what a completed job earns and how many more you can handle. Ad spend, the channels you choose and landing-page work also affect the management fee, so we price that scope before you commit.
Our town is not listed. Can we still hire Lithium?
A town does not need a published guide for us to work with your business. Send the towns and ZIP codes you cover, including any limits on certain services. We check those areas when planning campaigns and content. Keep the list narrow enough that someone responding to an ad can book work you are equipped to deliver.
Can we hire you without replacing the website we have?
We can work on SEO or ads using an existing site when it supports those services. We review the pages, editing system and tracking before recommending changes. A replacement built by Lithium belongs to you, including the domain, hosting, WordPress installation and content. A private Loom walkthrough shows your team how to edit its pages without an ongoing agency retainer.
What should we check before connecting AI reception to our booking system?
Have us check your calendar and CRM compatibility before agreeing to a booking setup. Bring the software names, the appointment types you offer and any restrictions on booking them. The managed AI receptionist has no setup fee and can transfer callers to a real person under your call rules. A workflow needing custom automation is scoped and quoted separately after a free discovery call.
How do we judge results when we work in several cities?
Compare the recorded leads with the jobs your team books, including where the customer needed service. Campaign reports show tracked calls, forms and average cost per lead. Tell us which leads became work and which fell outside your coverage. That feedback helps us change targeting or the offer when a campaign produces calls your crews cannot use.
Free action plan
Choose your next marketing move with a free Indiana plan
Bring a link to your website and tell us which services need more customers, plus any towns you want to add or stop targeting. Your short video call with a co-founder turns those priorities into recommendations you can review before hiring us.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ