SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC for Baltimore service companies
Baltimore PPC that puts your budget behind the jobs you want.
Make your Baltimore ad budget accountable with Google Ads and landing pages measured by calls, lead quality and cost per lead.
- Campaigns organized by service
- Call and form conversion tracking
- Search terms checked for wasted spend
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Spend with a clear purpose
Baltimore PPC starts with the economics of a job
Lithium Marketing plans and runs paid search campaigns around the services Baltimore businesses want to book. The average click cost for “garage door repair baltimore” is $68.89. At that price, the campaign needs a clear offer, a page built to earn the call and tracking that lets you judge the lead.
Before setting a budget, we ask what a completed job is worth and which work your crews have room to take. Then we connect the search, ad and landing page around that service. A campaign earns more budget when its leads justify it, with your feedback on booked work informing the decision.
Price the search before the campaign
Different services need different spending decisions
An “hvac repair baltimore” click averages $40.89. A heating and cooling business should distinguish repair searches from installation offers and send each to the corresponding page. We check search terms and exclude unrelated requests so the budget is spent on work the business provides.
The recorded average for “landscaping baltimore” is $11.09 per click. Use that cost alongside your job value to decide how much to spend testing an installation or maintenance offer. We judge the test by the cost of leads your team can quote, with a spending limit agreed before launch.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency baltimore | 10 | not reported |
| ppc agency baltimore | 10 | not reported |
| ppc management baltimore | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair baltimore | 320 | $68.89 |
| hvac repair baltimore | 170 | $40.89 |
| plumber baltimore | 1,900 | $36.73 |
| pest control baltimore | 1,300 | $34.79 |
| roofing company baltimore | 720 | $33.44 |
| electrician baltimore | 880 | $18.97 |
| landscaping baltimore | 720 | $11.09 |
| water damage restoration baltimore | 210 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 405 to 611 Google reviews each
- Directories in the top 10
- HomeAdvisor, Houzz, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber baltimore”, as Google showed it to a searcher located in Baltimore. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Location and calendar
Control where the ad runs and when more spend makes sense
Baltimore is almost entirely surrounded by Baltimore County but is politically independent of it. We set geographic targeting from your service territory and inspect the areas producing leads. A broad regional campaign should be a deliberate choice, especially if your crews only take work in part of the metro.
Baltimore summers are hot and humid, and spring is the wettest season by number of precipitation days. If your HVAC or outdoor-service bookings follow those conditions, we plan spending around the pattern in your own records. Crew availability and the jobs you want to sell determine when to increase or reduce a campaign.
- residents (2025 estimate)
- 569,997
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.7%
- population change, 2020 to 2025
- housing units
- 295,032
- housing units
- of occupied homes owner-occupied
- 47.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 81.6%
- of homes built before 1980
- median home value
- $229,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Choose the offer before the bid
Let the advertised job explain why to call
Roofing accounts for 18 establishments in Baltimore city. For a roofing company, repair and replacement campaigns should describe the work separately and lead to pages with the right next step. The customer should know what they are asking for before submitting the form.
A landscaper quoting a new installation needs different information from an HVAC company booking a repair. We use those differences to shape landing pages and conversion tracking. Your team can then review the leads by service, which is more informative than treating every submitted form as equally valuable.
County Business Patterns
Trade and home service businesses in Baltimore city
Establishments by industry, 2023
- Residential remodelers145
- Plumbing, heating and air-conditioning contractors82
- Electrical contractors55
- Landscaping services36
- Painting contractors30
- Excavation and site preparation contractors19
- Roofing contractors18
- New home builders16
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Campaign setup and management
Run Baltimore ads with a visible link to the lead
A controlled campaign starts with working measurement and an offer your team is ready to fulfill.
1
Review spend against the jobs it produced
We inspect the existing account and lead records, if available. The starting plan identifies services to prioritize and search terms to exclude.
2
Test how a customer becomes a lead
We verify call and form tracking and connect the landing page to its campaign. The report needs to distinguish a visit from a customer contact.
3
Launch focused service offers
Ad copy, targeting and landing pages follow the chosen jobs and territory. We agree on a budget before campaigns begin spending.
4
Refine the account as leads arrive
Campaign review and optimization run daily for the first 30 days, then weekly. We use search terms, costs and your lead feedback to guide changes.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Paid search within a wider program
Byers pairs advertising with a site and organic search
Byers Septic Service hired Lithium for Google Ads, web design and SEO. The septic business's case includes both advertising conversion and organic search results. Kevin Atiyeh's testimonial addresses a different service business, Atiyeh Bros, and Lithium's understanding of its carpet and rug specialties.
Septic“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetDecide where to advertise next
Review PPC markets outside the city
The nearby PPC links let you compare Columbia, Silver Spring and Germantown with Washington, DC, and Arlington and Alexandria in Virginia. The Maryland index is available for planning additional markets within the state.
Published price
Separate your Baltimore ad budget from the management fee
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before putting money into Baltimore PPC
Still curious?
Call (503) 766-5964 or email [email protected].
How do we choose a starting Google Ads budget?
We choose a budget from your service's click costs, job value and capacity to handle leads. Your existing conversion history helps when it is available. We agree on a spending limit and review how many qualified calls and estimates it buys before discussing an increase.
What changes the fee for managing my campaigns?
Ad spend, the number of channels and landing page work determine the management fee. Google Ads starts from $500 a month in management, plus ad spend. Your proposal separates those costs and describes the work, so the management fee is not mistaken for the money paid to run ads.
Can paid search bring leads while SEO is still developing?
Paid campaigns can begin producing results during their first week, while SEO usually needs longer to develop. Launch timing and lead volume depend on the account and offer. We put conversion tracking in place and review the incoming requests to see which campaigns deserve continued spending.
Will you report estimates and booked jobs as well as calls?
We can follow leads into estimates and booked jobs when your team records those outcomes and the available systems support reporting them. Call and form tracking establishes where contacts came from. Your follow-up records help us distinguish a promising campaign from one that produces conversations without work.
What are the terms, and can you run channels beyond Google?
The usual term is six months initially, then month to month on 30 days' notice. Lithium also manages Microsoft Ads and Meta campaigns on Facebook and Instagram. We recommend a channel because it fits the customer and offer, with its cost and tracking included in the agreed scope.
Free action plan
Set a Baltimore PPC budget around your best jobs
Bring an advertising report and tell us which services produce your best jobs. A co-founder will review click costs and lead tracking with you on a short video call. The free PPC plan gives you a proposed budget and explains how to judge the leads it produces.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ