Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PPC in Alexandria, Virginia
A PPC agency that turns Alexandria clicks into booked jobs.
Every Alexandria campaign gets call tracking, a landing page for one job and a monthly report on calls, leads and cost per lead.
- Every call tied to its keyword
- A landing page for each job
- Wasted search terms cut early
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Paid search, plainly
How an Alexandria PPC budget should split
PPC from Lithium Marketing means Google Ads run for Alexandria service businesses, with every call traced to the search that paid for it. Click prices here vary by trade: an average click on “pest control alexandria” costs $153.15, while “landscaping alexandria” costs $11.91. An account that cannot tie those clicks to calls is guessing with real money.
Alexandria packs 10,757 people into each square mile, and the Washington-Arlington-Alexandria metro area holds 6,465,724. A campaign can start tight around the neighborhoods a crew covers and widen city by city once the tracking shows which ones produce calls.
Click costs by trade
What Alexandria clicks cost, trade by trade
“Plumber alexandria” draws 1,300 searches a month, and an average click on “hvac repair alexandria” costs $75.11. Roofing clicks in Alexandria run $71.12. At those prices, a landing page that answers one job beats a generic home page, and the phone number belongs at the top of it.
Management starts at $500 a month, plus ad spend, and the ad budget is separate. That split matters at these prices: the management fee pays for cutting wasted search terms, testing landing pages and moving budget toward the campaigns that book work.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency alexandria | under 10 | not reported |
| ppc agency alexandria | under 10 | not reported |
| ppc management alexandria | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control alexandria | 210 | $153.15 |
| hvac repair alexandria | 90 | $75.11 |
| roofing company alexandria | 20 | $71.12 |
| garage door repair alexandria | 390 | $44.32 |
| plumber alexandria | 1,300 | $27.61 |
| electrician alexandria | 480 | $21.51 |
| landscaping alexandria | 210 | $11.91 |
| water damage restoration alexandria | 70 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- None recorded
- Local listing reviews
- 761 to 8,100 Google reviews each
- Directories in the top 10
- Yelp
- AI Overview
- Shown above the results
- People also ask
- Not shown
Source: one Google results page for “plumber alexandria”, as Google showed it to a searcher located in Alexandria. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Alexandria market
Set the radius before you set the bid
Alexandria has hot, humid summers and generally mild to cool winters. If a hot, humid stretch brings a run of AC calls, the budget can move toward cooling searches for those weeks; a mild winter that keeps heating calls quiet frees that money for another service.
The city is compact, so a campaign set to “Alexandria” and nothing else can miss customers across the line in Arlington or Fairfax County. Set the radius by the neighborhoods a crew covers, then add cities when the tracking proves they book work.
- residents (2025 estimate)
- 160,662
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.7%
- population change, 2020 to 2025
- housing units
- 80,844
- housing units
- of occupied homes owner-occupied
- 42.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 59.8%
- of homes built before 1980
- median home value
- $735,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Bidding by trade
Ads built around the work you take
Alexandria city has 22 plumbing, heating and air-conditioning contractors and 5 roofing contractors. A plumbing or HVAC ad that says “repair” can draw a different caller from one that says “replace”. A roofer’s ad should name the job, whether that is a leak, a full replacement or a gutter, so the click lands on the right page.
Alexandria also has 15 new home builders. For a builder, a paid lead is an estimate request, so the landing page asks for the project type, the address and a rough timeline. That form counts as the conversion, and a phone call can follow it.
County Business Patterns
Trade and home service businesses in Alexandria city
Establishments by industry, 2023
- Residential remodelers33
- Plumbing, heating and air-conditioning contractors22
- New home builders15
- Landscaping services12
- Electrical contractors10
- Carpet and upholstery cleaners9
- Painting contractors6
- Roofing contractors5
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first 30 days
The order an Alexandria ad account follows
Tracking goes in first, and the budget follows the calls it can prove.
1
Price the jobs you would advertise
We pull the current click costs for each Alexandria search you want and set a starting budget against what a booked job is worth.
2
Put tracking in before spend
Call tracking numbers, GA4 and conversion tags go live and get tested on real calls before the first campaign starts.
3
Give each job its own page
A water heater replacement, a panel upgrade or a reroof gets a landing page that answers the search, with the phone number at the top.
4
Review daily, then weekly
We adjust bids, search terms and geography every day through the first 30 days, then weekly, using the calls each campaign produced.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Drake’s 7 Dees: three services behind the card
The garden center behind the card is Drake’s 7 Dees. The card’s conversion rate comes from the website Lithium built, the SEO it ran and the Google Ads it managed, not from paid search alone. Atiyeh Bros owner Kevin Atiyeh gives the quote.
Garden center“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Alexandria
Ads that reach past the city line
Paid campaigns can reach any city where your crews will take the job. Arlington, Washington, D.C. and the Maryland cities of Silver Spring, Waldorf, Germantown and Columbia each have a page below, followed by Northern Virginia and the rest of Virginia. Set bids city by city once the tracking shows which ones book work.
Published price
PPC fees and ad spend in Alexandria
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Questions Alexandria owners ask before buying ads
Still curious?
Call (503) 766-5964 or email [email protected].
What starting budget makes sense in Alexandria?
Enough to buy calls at a price your booked jobs can cover. A pest control click in Alexandria at $153.15 needs a bigger test budget than a landscaping click at $11.91, and the landing page has to convert before either budget works. Management and ad spend are quoted separately, and the proposal shows both before launch.
When do the first calls come in?
Initial results usually show within the first week, as long as tracking is live before the ads. Treat the first month as the learning period: we review bids and search terms daily for 30 days, then weekly, and move budget toward the campaigns that book work.
What commitment does PPC management require?
Plan on a six-month first term, then a monthly agreement with 30 days’ notice. What you pay depends on ad spend, the channels in play and any landing pages we build, and the proposal states the figure before launch.
Should we advertise on Facebook or Microsoft too?
Lithium also runs Microsoft Ads and Meta ads on Facebook and Instagram. For a trade where the searcher already wants the service, Google comes first; the other channels get added when tracking shows they return calls at a lower cost.
Can the report show which ads turned into work?
The report connects each call to the ad and keyword that paid for it, then lists calls, leads and cost per lead campaign by campaign. When your CRM exports which leads became jobs, that file is imported so the report follows booked work, not only form fills.
Free action plan
Get a free Alexandria PPC plan built around cost per lead
Tell us which jobs you would advertise and where your crews stop. If Google Ads is already running, add read access to the account. A co-founder looks at both before a short video call, then brings a starting budget and the first campaigns.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ