SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Marketing for Winston-Salem service businesses
A digital marketing agency helping Winston-Salem businesses win more work.
Build a steadier source of Winston-Salem leads with a marketing plan that starts with your business and a call with a co-founder.
- A plan priced by service
- Lead reports you can act on
- Website and campaign coordination
Google searches each month
What Winston-Salem searches for, by service
790
searches a month
- SEO370
- Web design260
- Digital marketing160
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Beyond word of mouth
Digital marketing for Winston-Salem businesses ready to grow
Lithium Marketing helps service businesses in Winston-Salem earn work beyond their referral network through websites, SEO, paid ads and AI reception. Landscaping alone accounts for 179 establishments in Forsyth County. If you want a customer to choose your business from that field, your experience needs to be visible before you get to explain it on the phone.
We connect the parts that earn that call: service pages that explain your work, search campaigns that bring people to them and reception that helps callers take the next step. Your plan can begin with a single service. The decision comes from your current leads, the work you want to book and how much room you have on the schedule.
Choose the work that matters
From a search result to a customer on the schedule
The Winston-Salem service pages explain how we deliver each part, what it costs and how you can judge its value.
Earn more search visibilityGive Winston-Salem customers looking beyond referrals service-specific answers, supported by accurate listings and local search work.Learn more Show why your work is worth hiringHelp a homeowner compare your completed projects and understand the estimate process through an owned WordPress website.Learn more Put a budget behind demandTest the jobs you want to advertise in Winston-Salem, then use campaign lead costs and your booking feedback to guide spending.Learn more Keep reception ready for callersLet callers ask about your Winston-Salem coverage and request appointments through managed AI reception, with separate discovery for custom automation.Learn more
Demand and spending
Choose a channel for the job you want to sell
A roofing company has a specific search opportunity here: “roofing company winston salem” records about 390 monthly searches. A page explaining repair and replacement, with your own project photos, gives that customer a reason to call. SEO helps people find the page; ads can buy visits while the search work develops.
Paid traffic also needs a spending limit. The average click cost for “plumber winston salem” is $26.74. Before adding budget, we check that the page explains the advertised service, the call button works and someone can answer. Your booking feedback then helps us judge if those leads support the cost of winning them.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency winston salem | 90 | not reported |
| digital marketing winston salem | 70 | not reported |
| digital marketing agency winston salem | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair winston salem | 260 | $48.03 |
| hvac repair winston salem | 70 | $28.86 |
| plumber winston salem | 1,900 | $26.74 |
| pest control winston salem | 590 | $24.42 |
| roofing company winston salem | 390 | $21.34 |
| water damage restoration winston salem | 20 | $17.58 |
| electrician winston salem | 480 | $13.57 |
| landscaping winston salem | 390 | $6.12 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 7 to 1,000 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber winston salem”, as Google showed it to a searcher located in Winston-Salem. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Choose your reach
Decide how much of the market you want to serve
Winston-Salem has 257,271 residents. You do not need a citywide advertising push to make a focused service business grow. Start with the parts of the city your crew can serve consistently, and use your website to spell out that coverage before customers request an estimate.
The wider Forsyth County population is 401,718. For a business working beyond the city, expanding marketing also means checking travel, scheduling and the jobs each area can support. We keep the website's coverage, ad targeting and phone answers aligned with the territory you choose.
- residents (2025 estimate)
- 257,271
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.1%
- population change, 2020 to 2025
- housing units
- 115,270
- housing units
- of occupied homes owner-occupied
- 55.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 48%
- of homes built before 1980
- median home value
- $233,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Reasons to choose you
Make your experience easier to compare
Residential remodelers number 142 in Forsyth County. A homeowner comparing firms needs to see the type of projects you complete and understand how an estimate begins. We turn that information into service pages and project stories, then use tracking to see which pages bring requests.
Forsyth County also records 25 pest control companies. For a treatment business, the website should answer what you handle, where you work and how to arrange service. The same marketing plan must leave room for these differences: a project gallery helps sell a remodel, while a direct treatment explanation helps sell a pest visit.
County Business Patterns
Trade and home service businesses in Forsyth County
Establishments by industry, 2023
- Landscaping services179
- Residential remodelers142
- New home builders122
- Plumbing, heating and air-conditioning contractors116
- Electrical contractors82
- Painting contractors44
- Roofing contractors40
- Excavation and site preparation contractors39
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
A plan you can fund
Turn growth goals into a manageable marketing budget
We agree on the work to pursue, decide what needs attention and measure the response before expanding.
1
Put the business goal in writing
Tell us which jobs you want more of, your working area and what you can spend. We compare that goal with the website, search presence and leads you already have.
2
Give the customer a reason to call
We improve the service descriptions, project examples and contact options that matter to the work you want. The proposal identifies what can stay and what needs rebuilding.
3
Choose how to reach buyers
Local search work builds visibility over time; paid campaigns target demand you want to pursue now. We recommend the services your budget can support and price them separately.
4
Learn from the work that books
Reports show recorded calls and form leads by source or campaign. You tell us which became jobs, and we use that feedback to refine the next round of work.
A service business example
Byers Septic’s investment across search, ads and its website
Byers Septic Service hired Lithium for a website as well as SEO and Google Ads. Its case study shows the results of that service mix for a septic company. For a customer's view of communication and follow-through, read the accompanying words from Hillsview Building's Nathan Boos.
Septic“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingOther markets to consider
Compare the places on your growth list
Explore High Point and Greensboro if those cities are part of your service territory. The links also cover separate markets in Concord, Charlotte and Durham, plus Roanoke, Virginia; the North Carolina directory opens the broader state list.
Pricing
Build a marketing budget from the services you need
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Choosing marketing help in Winston-Salem
Still curious?
Call (503) 766-5964 or email [email protected].
Can marketing help if most of our work comes from referrals?
It can give customers another way to find you when referrals leave gaps in the schedule. We look at the services you want to grow and how people search for them, then recommend a starting investment. Keeping the work that already comes through word of mouth gives you a sound base to build on.
What would make you recommend a website before advertising?
We recommend website work first when visitors cannot understand your services or contact you easily. Sometimes that calls for repairs to existing pages; sometimes a rebuild makes more sense. We explain the problem and the proposed cost before asking you to fund traffic to the site.
How will we work together from Winston-Salem?
A co-founder leads your strategy, with Allison McKenney as your account manager for day-to-day questions. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. You supply the business knowledge and feedback on leads; we handle the marketing work agreed in your proposal.
Can I hire Lithium for one part of my marketing?
You can purchase a single service and keep the rest of your arrangement. Bring us the problem you want solved, such as search visibility or paid lead costs. We explain what that service needs from your existing website and tracking, so you understand the scope before making a commitment.
What commitment does a marketing engagement require?
Our usual agreement has an initial six-month term, followed by monthly service with 30 days' notice. Your proposal spells out the services and charges involved. The AI receptionist has no contract, and custom automation gets its own scope after discovery. A website is a project you own, including its domain, hosting, WordPress and content.
Free action plan
Plan your next source of Winston-Salem leads
Send your website and tell us where referrals leave your schedule short. A co-founder will discuss the services, spending and next steps for a free marketing plan on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ