PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC in Wilsonville, Oregon
Google Ads and PPC for Wilsonville service businesses, measured in booked jobs.
Every Google Ads call is traced to its keyword, so a Wilsonville owner paying an average $83.80 per plumbing click sees which searches book jobs.
- Calls traced to the keyword
- Separate campaigns per service
- Bids set city by city
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5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC in short
Why a Wilsonville campaign reaches past the city line
Lithium Marketing judges every Wilsonville Google Ads campaign by the calls it books, and the first thing to know is how small the city’s searches are. Even “plumber wilsonville”, the most searched trade term with the city’s name in it, draws only about 210 a month, so few trades find enough Wilsonville-only searches to fill a budget. Campaigns usually target Wilsonville together with the other cities your crews serve, with a separate bid for each.
Take garage door repair: “garage door repair wilsonville” draws about 70 searches at $75.21 a click. A budget that bids only on the Wilsonville term runs out of searches fast. Adding the neighboring cities and the plain trade term across your service area gives the campaign room to work, while tracking keeps each click accountable.
What clicks cost
Wilsonville trade clicks, from cheapest to priciest
Pest control is the cheapest trade click on the list, with about 30 searches a month for “pest control wilsonville”, at $23.11 a click. Plumbing sits at the top at $83.80, which is why a plumbing campaign needs a landing page and a phone line that turn the most clicks into calls.
HVAC and landscaping searches are smaller still: only about 10 searches a month each name Wilsonville. Ads limited to the city’s name would barely spend for those trades, so their campaigns target the whole service area and lean on the trade term itself.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency wilsonville | under 10 | not reported |
| ppc agency wilsonville | under 10 | not reported |
| ppc management wilsonville | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber wilsonville | 210 | $83.80 |
| garage door repair wilsonville | 70 | $75.21 |
| pest control wilsonville | 30 | $23.11 |
| hvac repair wilsonville | 10 | not reported |
| landscaping wilsonville | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 2 to 1,900 Google reviews each
- Directories in the top 10
- Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber wilsonville”, as Google showed it to a searcher located in Wilsonville. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Seasons and county lines
Timing and targeting Wilsonville ads
Wilsonville gets its wettest stretch from November through March, and July and August are the warmest months, averaging highs of 87 °F. Give each campaign its own calendar, built from your call records: a roofer or drainage company that books most of its work in the wet months spends then, and a landscaper or painter whose jobs come in summer moves the money there.
Wilsonville also crosses a county line: the city lies primarily in Clackamas County, but its northern section is in Washington County. Set ad locations by city and radius, not by county, so customers on the north side don’t fall outside your targeting.
- residents (2025 estimate)
- 27,833
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.3%
- population change, 2020 to 2025
- housing units
- 11,075
- housing units
- of occupied homes owner-occupied
- 49%
- of occupied homes owner-occupied
- of homes built before 1980
- 16.1%
- of homes built before 1980
- median home value
- $615,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Clackamas County
Roofing and landscaping call for different ad plans
Clackamas County has 60 roofing contractors, and a leaking roof needs a fast answer. A roofer’s campaign runs tight: budgets that rise in the wet months, a landing page with the phone number first and negative keywords that cut DIY and job-seeker searches.
Landscaping is a bigger field, with 215 landscaping services in Clackamas County, and most of that work is planned, not urgent. A landscaping campaign can run a steadier budget aimed at the neighborhoods and cities you want, with ads that show finished yards and a form for estimate requests.
County Business Patterns
Trade and home service businesses in Clackamas County
Establishments by industry, 2023
- New home builders344
- Residential remodelers310
- Plumbing, heating and air-conditioning contractors216
- Landscaping services215
- Electrical contractors122
- Painting contractors116
- Excavation and site preparation contractors109
- Roofing contractors60
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Setup
Building the Wilsonville account
The account gets measured before it gets bigger: tracking first, then city targets, then campaigns.
1
Tag every call before spending
Call tracking numbers, GA4 and conversion tags go on the account first, so a booked job can be traced back to the search that started it.
2
Set targets city by city
Wilsonville, Tualatin, Sherwood and the other cities you serve each get their own location target and bid, so the budget follows where jobs pay best.
3
Split campaigns by job
Repair, install and maintenance work each get a campaign and a landing page, so an emergency call and a planned project never share a budget.
4
Cut waste and shift budget
Wasted search terms come out as soon as they show up, and money moves to the campaigns whose calls turn into booked work.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Sarkinen Plumbing’s Google Ads, with its website and SEO behind them
Lithium ran Sarkinen Plumbing’s Google Ads while also building the company a new website and handling its SEO, so the figures on the card reflect the whole package, not ads alone. Sarkinen works across the Portland metro, which Wilsonville is part of. Beside it, Drake Snodgrass of Drake’s 7 Dees, a garden center, talks about his own results with Lithium.
Plumbing“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Wilsonville
Bidding on the cities around Wilsonville
Before a neighboring town goes into your Wilsonville campaign, check what its trade searches cost. Click prices and search counts can shift from one city to the next, so each town gets a bid set from the figures on its own PPC page below. Every other Oregon city is listed on the state page.
Published price
Google Ads fees for Wilsonville businesses
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
Is Wilsonville too small for Google Ads to work?
Not if the campaign covers your whole service area. Searches naming Wilsonville alone are modest, so most accounts also target the neighboring cities and the trade terms people search near you. Tracking then shows which places and keywords produce booked jobs, and the budget follows them.
What does Lithium charge to manage Google Ads?
Management starts at $500 a month, plus ad spend paid to Google, and typically runs $500–$1,500 a month on $2,000–$5,000 a month in ad spend. Bigger budgets, extra channels such as Microsoft Ads or Meta and new landing pages raise the fee, and you see the number before launch.
Do I have to sign a long contract for PPC?
Most services, Google Ads included, run month to month once the opening six months are done, and after that either side can end the agreement with 30 days’ notice. The six months give tracking and bidding time to settle on the searches that pay.
Can I pause ads when we’re booked up?
Yes. Campaigns can be paused, trimmed or shifted to a different service within the day, so you can scale back when crews are stretched and push harder in slow months. Tell us when your schedule changes, and we’ll adjust bids or budgets to match.
Should my ads send people to my homepage?
Usually not. A landing page built for one job, with the phone number at the top, the service area and photos of that work, turns more clicks into calls than a general homepage. Each campaign gets its own page, and we test changes against the calls they produce.
Free action plan
Get a Google Ads plan sized for Wilsonville and its neighbors
Send the list of towns around Wilsonville where your crews take work, plus access to any Google Ads account you already run, even one with no call tracking. A co-founder goes over it with you on a short video call and points out which towns and services deserve their own bids first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ