PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC for Sterling Heights service businesses
A PPC agency for Sterling Heights businesses seeking better leads.
At $123.87 per recorded roofing click, Sterling Heights businesses need a paid offer that connects customer inquiries with the work they accept.
- Ads with a defined service offer
- Separate project request paths
- Reporting on relevant inquiries
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Paid search with a clear job
PPC for the Sterling Heights work you want to quote
Lithium Marketing manages PPC for Sterling Heights service businesses through campaigns that connect a paid offer, its landing page and the resulting inquiries. We use the account's search terms and conversion data to direct spending toward relevant requests. The report shows calls, leads and cost per lead so you can discuss the result with your team.
The roofing company sterling heights phrase records 20 monthly searches. A roofer seeking construction bids could give that offer its own page and inquiry route. Other service businesses need the same connection between their specific offer and the destination a paid visitor reaches.
Read the actual paid destination
Judge Sterling Heights Google Ads by the inquiry they begin
The recorded plumber result contains 5 paid ads. It is one observed page for a different trade, not a measure of roofing ad competition. Review the roofing searches and destinations relevant to your own campaign before deciding how much to invest.
The electrician phrase has an average CPC of $16.57. A lower recorded click price is no reason for a roofer to advertise an unrelated offer. Choose the search through the accepted work, then compare actual campaign spend with the calls and leads it produces.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency sterling heights | under 10 | not reported |
| ppc agency sterling heights | under 10 | not reported |
| ppc management sterling heights | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company sterling heights | 20 | $123.87 |
| garage door repair sterling heights | 110 | $74.33 |
| plumber sterling heights | 590 | $43.55 |
| pest control sterling heights | 90 | $38.20 |
| landscaping sterling heights | 50 | $37.32 |
| electrician sterling heights | 90 | $16.57 |
| water damage restoration sterling heights | 50 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 5 recorded
- Local listing reviews
- 28 to 2,600 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber sterling heights”, as Google showed it to a searcher located in Sterling Heights. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
A project has its own constraints
Keep Sterling Heights campaign promises assessable
Temperatures do not rise above freezing on 39.1 days annually in Sterling Heights. For exterior work, discuss the company's own appointment and project calendar before setting the campaign schedule. Ads can promote planning or estimates during periods when those are the services you want to sell.
Warren borders Sterling Heights to the south. If your roofing team accepts projects in both cities, agree the advertising coverage explicitly. Do not treat a nearby city as automatically included in every construction quote or service visit.
- residents (2025 estimate)
- 133,931
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.3%
- population change, 2020 to 2025
- housing units
- 53,607
- housing units
- of occupied homes owner-occupied
- 75.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 57.8%
- of homes built before 1980
- median home value
- $274,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Explain the role behind the click
Roofing campaigns and Macomb County project buyers
Macomb County records 46 roofing contractors. The count does not identify which firms advertise. Your campaign should give the searcher a reason to inquire about your particular roof work, with project examples the business has approved.
The county has 115 new home builders. If builders are part of your accepted customer group, the destination should let them explain the construction project and the bid request. Keep that route distinct from a visitor asking about work on an existing property.
County Business Patterns
Trade and home service businesses in Macomb County
Establishments by industry, 2023
- Landscaping services402
- Residential remodelers382
- Plumbing, heating and air-conditioning contractors261
- Electrical contractors211
- Painting contractors142
- New home builders115
- Excavation and site preparation contractors55
- Roofing contractors46
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Make the paid offer testable
Run Sterling Heights PPC around accepted projects
Start with the offer the roofing team can explain and support.
1
Select the offer for the first campaign
Choose the service, customer and locations you want the advertising to reach, then agree the initial spending limit.
2
Connect measurement before the test
Check the call and form tracking against the destination page so a report can describe received leads.
3
Read the searches against the offer
Review the terms that triggered clicks and adjust targeting or the page where visitors are asking for different work.
4
Decide the next budget from the results
Discuss the received inquiries and cost per lead before choosing how much attention each offer deserves.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Channels with their own results
Sarkinen Plumbing's website, SEO and Google Ads
Sarkinen Plumbing is a Portland-area plumbing company whose Lithium project included a new website, SEO and Google Ads. Its card reports search visibility separately from its advertising conversion rate. The neighboring quote is from Matt Johnson of On-Target Landscape.
Plumbing“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAgree the campaign's geography
PPC pages for places your company may cover
The Warren, Detroit and Dearborn PPC pages offer separate city context. Ann Arbor, Clinton and Toledo are also linked below, with Michigan available as the state view. Select advertising locations through your company's actual service coverage.
Published price
Discuss Sterling Heights PPC management scope
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Questions before funding a Sterling Heights campaign
Still curious?
Call (503) 766-5964 or email [email protected].
Can PPC separate construction bids from existing-roof inquiries?
Different landing pages can give those buyers different next steps. A construction page might ask about a bid, while another explains a visit to an existing property. Use each received inquiry to check that the campaign brought the relevant request.
Can you review ads we already run before rebuilding them?
Lithium can examine the existing account before recommending changes. Bring access and explain which inquiries staff considers useful. The review should show what to keep, what to test and which measurement problems need attention.
What changes the PPC management fee for our business?
Ad spend, the channels run and landing page work affect management scope. Bring the account and proposed offers so we can discuss that work. The management price is separate from the money paid to the advertising platform.
Is Google the only advertising channel in your PPC service?
Lithium also manages Microsoft Ads, Meta ads and LinkedIn Ads. Choose the channel through the audience and service offer you want to test. There is no need to add a platform simply to make the proposal longer.
When should we expect to see initial campaign results?
Initial PPC results typically appear within the first week after launch. Use those early calls and leads to check the destination and targeting. The first report is a starting point for optimization, rather than a promise of a particular booked-job total.
Free action plan
Get a Sterling Heights PPC plan for relevant project leads
Show us the roofing offer you want to advertise and how staff handles a construction inquiry. On a short video call with a co-founder, discuss the paid destination and the lead information needed to judge the campaign.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ