SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Google Ads for St. Louis service businesses
St. Louis PPC management focused on the jobs your ads bring.
Make St. Louis advertising decisions with campaign cost-per-lead reports and your booking feedback, starting with a budget review by a co-founder.
- Ad groups organized by service
- Landing pages matched to searches
- Campaign costs and leads reported
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Make each campaign earn its place
Set St. Louis PPC spending around the value of a job
Lithium Marketing plans and manages paid search campaigns for St. Louis service businesses, with spending tied to the jobs you want. The average click price for “garage door repair st louis” is $61.13. At that cost, a campaign needs an offer that matches the search and a page that helps the visitor call. Raising a bid alone cannot fix an unclear offer.
We discuss what a completed job brings in after labor and materials, how often estimates become work and how much capacity you have. Those answers help set a starting budget. Call and form tracking shows the campaign's average cost per lead; your booking feedback helps us judge whether the leads are worth buying.
Different trades, different tests
Set the test budget for the service you advertise
An HVAC repair search naming St. Louis averages $32.75 a click. We separate repair offers from installation estimates so each ad reaches a page that explains the service it sells. Search terms, call results and available appointments then guide changes to the campaign.
By comparison, “electrician st louis” has an average click cost of $13.26. That can support a different test budget, but cheap clicks still need to turn into calls for work you do. We check search terms for hiring intent and exclude unrelated searches before considering a wider campaign.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency st louis | 10 | not reported |
| ppc management st louis | 10 | not reported |
| google ads agency st louis | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair st louis | 720 | $61.13 |
| hvac repair st louis | 210 | $32.75 |
| plumber st louis | 1,300 | $30.49 |
| roofing company st louis | 2,400 | $22.08 |
| pest control st louis | 1,900 | $21.33 |
| electrician st louis | 1,300 | $13.26 |
| water damage restoration st louis | 170 | $13.25 |
| landscaping st louis | 1,000 | $5.69 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 167 to 1,600 Google reviews each
- Directories in the top 10
- Angi, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber st louis”, as Google showed it to a searcher located in St. Louis. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Plan around capacity
Keep ad spending responsive to your workload
St. Louis experiences hot, humid summers and chilly to cold winters. If your service calls change with the temperature, bring that booking history to the ad review. An HVAC business can plan different offers around the work it wants in each season and adjust spending when the schedule changes.
Spring thunderstorms in St. Louis can bring high winds and large hail. If your roof repair calls rise after storms, ads and landing pages should state the response your team can provide. Keep the campaign's service area within reach and revise availability claims when crews are committed.
- residents (2025 estimate)
- 278,144
- residents (2025 estimate)
- population change, 2020 to 2025
- -7.7%
- population change, 2020 to 2025
- housing units
- 174,111
- housing units
- of occupied homes owner-occupied
- 45.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 86.2%
- of homes built before 1980
- median home value
- $197,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Make the offer specific
Sell the visit behind the trade keyword
The average cost for “roofing company st louis” is $22.08 per click. St. Louis city records 24 roofing contractors. A roofing ad should make the service concrete, such as a repair visit or a replacement estimate, with photos and a clear explanation of the next step on the landing page.
Plumbing, heating and air-conditioning contractors account for 58 establishments in St. Louis city. For those businesses, broad ads can mix very different jobs. We organize the account by the services you want to promote and review lead quality with the people who answer your phones.
County Business Patterns
Trade and home service businesses in St. Louis city
Establishments by industry, 2023
- Residential remodelers73
- Plumbing, heating and air-conditioning contractors58
- Landscaping services57
- Electrical contractors32
- Roofing contractors24
- Painting contractors17
- New home builders12
- Excavation and site preparation contractors9
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Account setup and ongoing work
Track the offer from search to lead
We establish what the campaign will sell, how it will be measured and when it will be reviewed.
1
Agree on the budget and service
We inspect any existing campaigns and identify the job types to promote. You approve the starting spend, geographic coverage and offers.
2
Prepare the page and measurement
Each promoted service needs a matching landing page. We check conversion tracking, call tracking and forms before using their results to make budget decisions.
3
Launch with close review
For the first 30 days, we review the account daily and adjust bids, search terms and targeting as performance develops.
4
Refine spending with booking feedback
After the opening period, we review performance and adjust bids, search terms and targeting weekly. We compare campaign lead costs with your feedback about estimates and completed work before changing the mix.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A campaign within a wider engagement
Byers Septic's results across its marketing program
Paid advertising was part of the Byers Septic Service engagement: Lithium provided Google Ads, built the website and handled SEO for the septic company. The case records the work across those services. In his own testimonial, Hillsview Building's Nathan Boos discusses communication and follow-through.
Septic“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingTerritory decisions
Give a separate market its own budget decision
Decide where you can take more work before widening ad coverage. These links open PPC guides for Columbia in Missouri, Evansville in Indiana, and Peoria and Springfield in Illinois; the Missouri directory lists additional cities.
Published price
Management fees separate from media spend
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What your PPC proposal should answer
Still curious?
Call (503) 766-5964 or email [email protected].
How are management fees different from my ad budget?
The management fee pays Lithium to run the campaigns; ad spend pays the advertising platform for distribution. Management starts from $500 a month, plus ad spend, and the fee depends on ad spend, channels and landing page work. We set both amounts with you before launching so you can see the full commitment.
When can I begin judging a St. Louis ad campaign?
Initial results typically appear in the first week, but a spending decision needs more than the first call. We look at average lead costs and ask which requests became estimates or jobs. Early account reviews focus on search quality, tracking and the landing page so the campaign has a sound basis for improvement.
Can the report tell me whether the leads became jobs?
Your booking feedback is what connects marketing leads to work your crew performs. The campaign report provides calls, leads and average cost per lead; you tell us which requests booked and which did not fit. We use those outcomes to decide where the advertising deserves more or less budget.
What terms apply if you take over my ads?
The standard service term starts at six months, then continues monthly with 30 days' notice. Before taking over, we agree on account access, spending and the management scope. Existing campaign performance helps shape the plan, so we review it before making changes.
Would Microsoft or Meta ads suit my service business?
Those channels can fit when the audience, offer and budget justify a test. Lithium manages Microsoft Ads and Meta ads on Facebook and Instagram, as well as Google Ads. We define what the added channel should accomplish and how to measure it before dividing your spend further.
Free action plan
Work out a St. Louis ad budget for the jobs you want
Request a free PPC plan with your service list, current ad account and the amount you earn from a typical job. A short video call with a co-founder covers the starting spend, tracking and campaign structure.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ