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SEO in Spokane, Washington

An SEO company for Spokane service businesses, built to bring more calls.

Spokane SEO starts with area pages and a complete Google Business Profile, then reports every month in calls and booked jobs.

  • Service pages for each trade
  • A complete Google profile
  • Reports in calls and leads
Dixie Glass website homepage for glass services on the Mississippi Gulf Coast
76%more conversions for Dixie Glass (January vs the January before)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Where a Spokane search begins

Where Spokane customers start a service search

“Plumber spokane” draws about 1,900 searches a month, and when we checked, Google answered that search with a Map Pack above everything else. Lithium Marketing does the SEO that competes in both places: the Google Business Profile work that feeds the map, and the service and area pages that rank in the results below it.

Distance helps decide the Map Pack, and Spokane spreads across about 69 square miles of land, so the same shop can lead one neighborhood's results and drop out of another's. Pages for the parts of town and the surrounding cities give a Spokane business a second way in, through the regular results, wherever the customer happens to be.

The Spokane market

Older houses, steady streets, one county

The median Spokane home was built in 1961, and whole neighborhoods of early-20th-century bungalows still stand in West Central, East Central, Logan, Hillyard and the lower South Hill. Repair, replacement and upgrade work on older houses deserves its own pages, with each page naming the work the company does on those homes.

Owners live in 58.8% of Spokane's occupied homes, so a good share of the calls a service business gets come from renters and property managers. A page that says how you handle a rental, who approves the work and what the tenant needs to provide saves both sides a phone call.

residents (2025 estimate)
230,783
residents (2025 estimate)
population change, 2020 to 2025
+0.8%
population change, 2020 to 2025
housing units
102,834
housing units
of occupied homes owner-occupied
58.8%
of occupied homes owner-occupied
of homes built before 1980
68.4%
of homes built before 1980
median home value
$363,500
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades around Spokane

Where the county's trade counts change the plan

Repair searches carry the plan for a Spokane trade, and the county has 179 plumbing, heating and air-conditioning contractors and 155 electrical contractors chasing that work. When a field runs that deep, the company whose profile names every job it takes, and whose pages answer the exact search, is the one a customer picks.

Roofing is a smaller field, with 78 contractors in the county, and “roofing company spokane” still draws about 480 searches a month. A roofer with a page for repairs, a page for replacements and a profile that matches both can cover the whole search without buying every click.

County Business Patterns

Trade and home service businesses in Spokane County

Establishments by industry, 2023

  • Residential remodelers
    317
  • New home builders
    253
  • Landscaping services
    223
  • Plumbing, heating and air-conditioning contractors
    179
  • Electrical contractors
    155
  • Excavation and site preparation contractors
    127
  • Painting contractors
    116
  • Roofing contractors
    78

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The SEO plan

What the monthly SEO work covers

Each month has the same shape: clear what blocks Google, publish the pages, then earn the local signals.

1

Audit the profile and the site

We check the Google profile, the service pages and the tracking to see which searches already reach you.

2

Clear the technical blockers

Crawl problems, slow pages and broken links get fixed first, because they cap everything built later.

3

Publish pages for each service

Service and area pages go up for the work you want more of, written around the searches naming Spokane.

4

Build the local signals

Reviews, directory profiles and links get pointed at the pages that bring calls.

What every SEO retainer includes

The same eight parts go into every SEO retainer, wherever the business is.

See the full SEO service

  • Technical SEO foundation
  • Keywords tied to revenue per lead
  • On-page SEO on every page
  • Content that answers buyers
  • Google Business Profile and citations
  • Multi-tiered semantic link building
  • Schema and AI search readiness
  • Tracking and monthly reporting

A documented search example

A septic company's website and search work

A septic company leads the card: Byers Septic Service, whose work with Lithium covered a website, SEO and Google Ads. Marc Rickabaugh of Rickabaugh Construction adds his Google review beside it.

Byers Septic Tank Service website homepageSeptic

Byers Septic Service

9Xorganic traffic

91 to 799 visits a month

more ranking keywords (36 to 395)
11X
more ranking keywords (36 to 395)
conversion rate
23.1%
conversion rate
Read the case study
“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughMarc RickabaughRickabaugh Construction

Other service markets

Choosing the areas your crews can cover

The SEO pages below cover the cities around Spokane, each with its own search figures, so a company can see where a new page would earn its keep. Spokane Valley and Coeur d'Alene in Idaho come first, then the wider Washington list and the state page.

Published price

What a Spokane SEO retainer costs each month

$1,300–$3,000

per month

Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.

FAQ

Questions Spokane owners ask about SEO

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

What puts a Spokane SEO retainer at the top of the range?

It comes down to scope. A one-van electrician chasing repair calls needs less work each month than a company trying to rank five services across the whole county, where every page and review has to earn its place.

How long does Spokane SEO take to show up?

Calls and leads get counted from month one, so the trend is visible early. Ranking movement starts with the technical fixes, often inside 30 days; local and long-tail terms typically take 60 to 90 days, and revenue tends to build from month four.

Do Spokane SEO contracts run month to month?

Month to month once the first half year ends, with 30 days' notice whenever you choose to stop. The opening stretch exists because fresh pages and listings need time to gain ground, and after it you keep the retainer only as long as it is earning its keep.

Can SEO put my business in the Spokane Map Pack?

Google decides who appears in the Map Pack, and it weighs distance and reviews along with the profile. What Lithium does is the work that gives you a chance: a complete profile, a page for every service, matching listings and a simple way to ask for reviews.

Does SEO include AI search like Google's AI Overviews?

It runs inside every retainer. Pages get written to answer a question in the first line, structured data goes on, and your business facts stay identical everywhere they appear, because AI tools read what they can check. A mention cannot be promised, so success is counted in calls and leads.

Free action plan

See what your Spokane SEO should fix first

Bring your website and the trades you want to grow. A co-founder runs through your Google profile and your pages on a short video call, then names the first fixes in order.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan