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PPC in Sioux Falls, South Dakota

A PPC agency for Sioux Falls trades that tracks every call back to its keyword.

Google Ads for a Sioux Falls service business start with tracking, so every call and form is tied to the search that paid for it.

  • Every call tagged to its keyword
  • A landing page per job type
  • Budget follows booked work
Town & Country Glass website homepage for commercial storefront glass in Portland
13Xorganic traffic for Town & Country Glass (145 to 1,849 visits a month)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Sioux Falls PPC, answered

Paid search in Sioux Falls, priced per trade

Everything a Sioux Falls service business spends on Google Ads starts with one number: the price of a click in its trade. On “garage door repair sioux falls” that average is $22.75, and Lithium Marketing builds the account so the price buys tracked calls, not guesses.

The spread across trades is wide: “electrician sioux falls” costs $11.12 a click, and “landscaping sioux falls” runs $3.13. Cheap clicks let a landscaper test carefully; expensive ones mean a garage door company has to treat every landing page like it matters.

The Sioux Falls market

Cold months, storm months, and your call log

Sioux Falls runs cold in a specific way: 25 days a year with minimums at or below 0 °F, on top of a winter that totals 45.3 inches of snow. None of that decides your budget by itself; your own call history does. If heating, restoration or garage door calls bunch up in those weeks, the spend should be waiting for them, and the quiet weeks can stay lean.

The other half of the year flips it: the city gets frequent thunderstorms in summer, and storm damage does not wait for business hours. A budget calendar that marks your busiest weeks shifts spend into them and holds back when the phones go quiet.

residents (2025 estimate)
213,748
residents (2025 estimate)
population change, 2020 to 2025
+10.9%
population change, 2020 to 2025
housing units
90,271
housing units
of occupied homes owner-occupied
59.5%
of occupied homes owner-occupied
of homes built before 1980
35.3%
of homes built before 1980
median home value
$292,400
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in the county

Which trades reward a tighter campaign

Nineteen roofing contractors work Minnehaha County. That is a field where precision pays: trim the search terms that never convert, send the traffic to a page about roof repair, and the account competes without matching the biggest spender.

Smaller searches still matter when the intent is urgent. “water damage restoration sioux falls” records 10 searches a month at an average $11.14 a click, and every one of those searches is someone with a wet wall looking for help now. That is a landing page worth building even at that size.

County Business Patterns

Trade and home service businesses in Minnehaha County

Establishments by industry, 2023

  • Residential remodelers
    93
  • New home builders
    87
  • Plumbing, heating and air-conditioning contractors
    81
  • Landscaping services
    81
  • Electrical contractors
    58
  • Painting contractors
    45
  • Excavation and site preparation contractors
    31
  • Roofing contractors
    19

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The first month

What the first 30 days of ads look like

Tracking goes in before the budget does, and the account learns from real calls.

1

See what the account already does

We sort the campaigns by what they produce, keep the winners and write down the search terms they waste money on.

2

Connect calls to keywords

Forms and phone calls get labeled with the keyword and ad that produced them, so the source rides along with every lead.

3

Give each job its own campaign

A blocked drain or a panel upgrade, whatever you sell most of, gets a campaign and a landing page built for that one job.

4

Check daily, settle weekly

The first 30 days get daily attention on bids and search terms, then a weekly sweep against a budget calendar built from your call history.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

Proof

What a Gulf Coast glass company got from all three services

Dixie Glass has served the Mississippi Gulf Coast since 1946, and its website, SEO and Google Ads all came from Lithium; the card’s numbers grew out of that combination. The quote beside it is from Daniel Busby, who heads Willard Power Vac and its air duct, dryer vent and chimney cleaning crews, on the traffic and the jobs his marketing brought in.

Dixie Glass website homepage for glass services on the Mississippi Gulf CoastGlass

Dixie Glass

76%more conversions

January vs the January before

ads conversion rate
15.57%
ads conversion rate
organic traffic
+18.2%
organic traffic
Read the case study
“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyDaniel BusbyPresident, Willard Power Vac

Around Sioux Falls

Where a Sioux Falls campaign can reach

A campaign can target each nearby city from the first day, so bids can be set town by town: Brookings, Watertown and Aberdeen all have pages below, and Sioux City in Iowa does too. The South Dakota page collects the rest of the state.

Published price

What PPC management costs in Sioux Falls

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

Google Ads questions from Sioux Falls owners

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

How much ad spend should we start with?

Your booked jobs set the ceiling. If an average job is worth enough, you can afford clicks at the top of your trade’s price range; if it is not, start where the math already works and grow the budget from there. The starting number gets agreed on the strategy call.

When do the first paid calls arrive?

Calls usually begin within the first week once tracking is live. From there the account gets stricter: search terms that never produce calls get cut, the ones that book jobs get more budget, and every decision runs on the report.

How is the management fee set?

The fee starts at $500 a month in management, plus ad spend. From there it grows with the size of the account: more spend and more channels mean more management, and landing page work is quoted on its own. Most clients land in the $500–$1,500 a month range in management, plus ad spend of $2,000–$5,000 a month, and the final figure is agreed before launch.

Should we also run Microsoft and Meta ads?

It can help, but only when it earns its slot. Lithium runs Microsoft, Meta, LinkedIn and Google campaigns, and a second channel goes live once the first one’s tracking shows a reason: an audience that lives somewhere else, or click prices that have climbed too high to carry alone.

How do we see which keywords book jobs?

The report can name its sources. Pick any campaign and see the calls and forms it produced, the keywords behind them, and the cost per lead for each. Flag the callers who became customers, and the next budget shift has a reason behind it.

Free action plan

Get a free PPC plan for your Sioux Falls ad budget

Come with two things: the months that keep your crews busiest, and what a single booked job brings your business. A co-founder will turn those into a starting budget on a short video call.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan