PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
SEO for Scottsdale’s service trades
Scottsdale SEO that helps turn service searches into more calls.
Help Scottsdale customers discover your services through SEO, with monthly reports that connect search progress to recorded calls and leads.
- Pages for the services you sell
- Google profile and listing updates
- Monthly search and lead reports
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Be found for your specialty
Scottsdale SEO starts with the work behind the search
Lithium Marketing builds search visibility around the jobs Scottsdale service businesses want to sell. The search “electrician scottsdale” averages 720 searches a month. A buyer who needs a panel upgrade should be able to find that service, understand your process and request an estimate without digging through a general list.
Your main service page establishes what you do; supporting pages answer the questions that come before hiring. We also improve your Google Business Profile and the listings that point to your site. A plumber, roofer or landscaper gets the same careful attention to the work their own customers search for.
Search results worth studying
Give people a reason to keep considering you
Plumbing demand reaches about 1,600 monthly searches for “plumber scottsdale”. Service pages should distinguish a repair request from a larger installation, with a clear next step for each. We check the results for your own services before choosing the pages and profile changes to prioritize.
When “plumber scottsdale” was checked, the recorded local business listings carried between 238 and 5,200 reviews, including a sponsored listing. That is a reason to make customer feedback easy to find. Ask customers for a review after their jobs are finished, and answer reviews in the same helpful tone you use on the phone.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo company scottsdale | 480 | $91.86 |
| seo scottsdale | 390 | not reported |
| seo agency scottsdale | 50 | not reported |
| seo services scottsdale | 50 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 238 to 5,200 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber scottsdale”, as Google showed it to a searcher located in Scottsdale. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The area pages need to earn their place
Write about Scottsdale with details from your jobs
South Scottsdale, Old Town, Central Scottsdale and North Scottsdale are distinct areas of the city. If you work across them, use completed jobs to explain what you do in each area. A photo and a description of the work give a location page more substance than a list of neighborhood names.
In Scottsdale, 28.8% of homes were built before 1980. If your crews work on older properties, explain how you approach repairs or upgrades, and show examples. Tell buyers what you inspect before recommending replacement so they know what to expect when they call.
- residents (2025 estimate)
- 243,006
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.7%
- population change, 2020 to 2025
- housing units
- 139,168
- housing units
- of occupied homes owner-occupied
- 67%
- of occupied homes owner-occupied
- of homes built before 1980
- 28.8%
- of homes built before 1980
- median home value
- $789,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Compete on the details
Help buyers recognize your kind of contractor
Electrical contractors number 1,135 across Maricopa County. A business offering residential repairs should make those jobs prominent in its search content, while a company pursuing larger installations should explain that capability. Specific services help buyers decide who to call.
Maricopa County has 1,604 plumbing, heating and air-conditioning contractors. Your company needs to be recognizable within that broad category: name the repairs and installations you offer in page titles and choose Google profile categories that fit. We align those details and build links to support the pages you want customers to find.
County Business Patterns
Trade and home service businesses in Maricopa County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors1,604
- Residential remodelers1,406
- Landscaping services1,148
- Electrical contractors1,135
- New home builders588
- Painting contractors419
- Pest control companies369
- Excavation and site preparation contractors361
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The search work
Fix search problems and explain the jobs you want
Your retainer follows the gaps in your site and local search presence, with priorities explained in plain language.
1
Find the pages holding you back
We check indexing, broken links and page speed, then identify the services your current site barely explains.
2
Connect your listings to your offer
We update business details and Google profile information to reflect your services and coverage, and help you ask customers for reviews.
3
Publish answers buyers need
We write service and area content from your experience, adding clear answers and structured business information that search engines and AI tools can read.
4
Compare visibility with incoming work
Monthly reports show search progress and recorded leads. We discuss the requests you received and use that feedback to refine the next round of work.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
A documented client program
Search work as part of a plumber’s wider growth
For Portland-area business Sarkinen Plumbing, Lithium delivered SEO, a website and Google Ads; the case report reflects that broader program. Marc Rickabaugh’s separate account describes Rickabaugh Construction’s experience with its website and SEO.
Plumbing“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionChoose the cities that matter
Build your search plan beyond a Scottsdale address
Service businesses covering Phoenix or Tempe can review those SEO markets separately. Mesa, Glendale, Peoria and Gilbert also have dedicated guides below, with the Arizona index linking the wider state.
Published price
Budget for ongoing Scottsdale search work
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
The decisions behind an SEO retainer
Still curious?
Call (503) 766-5964 or email [email protected].
What determines my Scottsdale SEO quote?
The quote reflects the work needed to compete for your services and the value of the jobs those leads can become. The usual range is $1,300–$3,000 a month. We examine the website, listings and search results, then explain the priorities behind your proposed retainer.
When should I start seeing progress from SEO?
Technical improvements usually begin moving within 30 days, while local and more specific search rankings typically take 60 to 90 days. Calls and leads are tracked while that work develops. We review progress against the work completed and your sales feedback, without promising a particular ranking or lead count.
Will a separate page help me sell each service?
A separate page earns its place when the service has its own customer questions and work to explain. Drain repair, roof replacement and garden maintenance each need different information. We choose pages from your service list and search research, with enough detail to help someone make a hiring decision.
Do I need hundreds of reviews to appear on Google Maps?
A high review count alone does not decide the order on Google Maps. Your business information, services and location also matter, and Google controls placement. We help you build an accurate profile and a consistent review-request process, while your website competes in the organic search results.
What commitment comes with SEO, and is AI search extra?
SEO starts with a six-month agreement, followed by monthly renewal with 30 days’ notice. AI search readiness is included in the SEO work: clear answers, structured information and consistent business facts. It has no separate retainer, and inclusion in an AI answer is never guaranteed.
Free action plan
Identify the searches your Scottsdale business should pursue
Share your website and the services that deserve more calls. During a short video call, a co-founder will review your search position and explain the priorities in a free SEO plan.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ