PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC management for Salt Lake City businesses
Salt Lake City PPC that aims every dollar at booked work.
A click on “garage door repair salt lake city” averages $51.71, so Salt Lake City trades get PPC aimed at work they can take.
- Campaigns aimed at open jobs
- Call tracking on every ad
- Reports in calls and cost per lead
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Spend on the work you want
Salt Lake City PPC aimed at jobs you can deliver
Click prices in Salt Lake City swing from trade to trade, so the offer and the tracking come before any budget increase. “hvac repair salt lake city” averages $62.24, and Lithium Marketing builds each campaign around the searches for work a crew can take.
PPC here is not a bigger budget for its own sake. We look at the services you can deliver, the areas you cover and the calls you would decline, then build campaigns around the jobs that pay.
What the city searches
Salt Lake City ad costs need the right searches
About 10 searches a month name “ppc agency salt lake city”, so local owners rarely hunt for an agency by that phrase. Work comes from their customers instead: “garage door repair salt lake city” gets 880 searches a month, so the budget belongs on the words buyers type.
Two paid ads showed when we checked “plumber salt lake city”. Paid clicks have to earn their place, so every campaign needs a landing page built for one job, not the home page.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency salt lake city | 10 | not reported |
| google ads agency salt lake city | under 10 | not reported |
| ppc management salt lake city | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair salt lake city | 480 | $62.24 |
| water damage restoration salt lake city | 210 | $54.67 |
| garage door repair salt lake city | 880 | $51.71 |
| plumber salt lake city | 2,400 | $39.49 |
| pest control salt lake city | 880 | $30.04 |
| roofing company salt lake city | 590 | $28.86 |
| landscaping salt lake city | 720 | $15.23 |
| electrician salt lake city | 720 | $15.03 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 2 recorded
- Local listing reviews
- 258 to 2,400 Google reviews each
- Directories in the top 10
- Angi, Reddit, Yelp
- AI Overview
- Shown above the results
- People also ask
- Shown
Source: one Google results page for “plumber salt lake city”, as Google showed it to a searcher located in Salt Lake City. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
New customers, higher stakes
Salt Lake City growth means more first-time buyers
Salt Lake City's population grew 9.4% from 2020 to 2025. If your calls include new households, the ad and the landing page are their first impression, so keep the offer clear in one glance.
Contractors here run from a single truck to a full crew, and what you pay tracks the ad spend, the channels in play and the landing pages built for them.
- residents (2025 estimate)
- 218,428
- residents (2025 estimate)
- population change, 2020 to 2025
- +9.4%
- population change, 2020 to 2025
- housing units
- 101,188
- housing units
- of occupied homes owner-occupied
- 45.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 65.4%
- of homes built before 1980
- median home value
- $539,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Match the spend to the trade
Salt Lake County trades need different budgets
Salt Lake County records 135 excavation and site preparation contractors. A specialist trade like that runs a small number of high-value jobs, so a broad campaign can waste money; the spend belongs on the searches that match the work.
Restoration clicks are some of the priciest in the valley, with “water damage restoration salt lake city” averaging $54.67, so call tracking and a fast answer matter most for that trade.
County Business Patterns
Trade and home service businesses in Salt Lake County
Establishments by industry, 2023
- Landscaping services500
- Plumbing, heating and air-conditioning contractors481
- Residential remodelers467
- Electrical contractors385
- New home builders363
- Painting contractors255
- Excavation and site preparation contractors135
- Roofing contractors134
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
A Salt Lake City PPC plan tied to booked jobs
We aim every campaign at the work you can deliver this month, then track what each click produced.
1
Pick the work to chase
You name the services and areas you can deliver, and we build campaigns around those jobs, not a broad services list.
2
Track every call
Calls, forms and cost per lead get tracked, so you see which searches turned into real requests and which only cost money.
3
Send clicks to the right page
Each campaign points at a landing page built for one job, with the offer and the call button above the fold.
4
Optimize on a schedule
We optimize daily through the first 30 days, then weekly, moving budget toward the searches that bring the work.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A combined account
One account for a plumber's site, search and ads
Daniel Busby of Willard Power Vac gives his own account of working with Lithium below. The case above is Sarkinen Plumbing, a Portland-area plumber whose website, SEO and Google Ads Lithium handles together, and its numbers come from that account.
Plumbing“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacBeyond the city line
Where Salt Lake City ads can run next
Keep campaign boundaries tight to the places you serve. PPC pages already exist for West Valley City, West Jordan, Sandy, Layton, Ogden and Orem, and anything wider across Utah lives on the state page.
Published price
What PPC management costs for Salt Lake City
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
What does Google Ads cost for a Salt Lake City business?
The management fee starts at the figure above, and your ad spend is separate from it. The fee scales with the spend you run, the channels you use and the landing pages involved. Bring your monthly ad budget to the call and we size the management to match.
How fast do campaigns start producing calls?
Initial results typically show within the first week. Real judgment takes longer, because you need enough calls to see which searches are worth the money. The account sharpens from there: bids, search terms and budget all get tuned as the call data builds.
How is the management fee calculated?
Your ad spend, the channels you run and the landing pages involved set the fee. The cost stays tied to the size of the account, not a fixed campaign count.
Can you run ads on channels beyond Google?
Google Ads is the main channel, and Lithium also runs Microsoft Ads, Meta and LinkedIn as ad channels. Which ones fit depends on your trade and your buyers. We start where the demand is and add a channel when the numbers support it.
What happens to my campaigns if I stop working with Lithium?
You keep the account, its history and its data, and the campaigns stay yours. Ownership terms sit in the service agreement, which runs month to month after the first six months. Ask for the handover steps on the call so there are no surprises.
Free action plan
Put your Salt Lake City ad budget to work
Send your ad account, your monthly budget and the services you want to fill. A co-founder studies the campaigns on a short video call and aims the spend at the work you want.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ