SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Rochester PPC
A PPC agency for Rochester, NH businesses choosing the next job to advertise.
Test a Rochester service offer through Google Ads, with spending tied to the job your crew is ready to take.
- A crew-approved campaign offer
- Separate media budget decisions
- Search terms checked for job fit
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Crew capacity first
Choose the Rochester job before choosing the PPC keyword
Lithium Marketing runs PPC campaigns for Rochester businesses that need to choose which accepted jobs to promote. A plumbing owner may have capacity for planned work while urgent requests already fill the day. We set the campaign’s purpose with the crew before assigning media spend.
“plumber rochester nh” averages $33.63 a click. The general phrase needs inspection against the specific work you want; its price cannot determine which plumbing request will be useful.
Paid search context
Set the paid trial against the real search route
The observed plumbing search started with paid results and showed two ads. That snapshot gives you a paid destination to inspect, not a forecast of tomorrow’s auction.
“garage door repair rochester nh” averages $35.07 a click, and “pest control rochester nh” averages $15.83. Compare those figures within the service being sold, then use actual inquiry outcomes to judge the trial.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency rochester nh | under 10 | not reported |
| ppc agency rochester nh | under 10 | not reported |
| ppc management rochester nh | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair rochester nh | 30 | $35.07 |
| plumber rochester nh | 140 | $33.63 |
| pest control rochester nh | 50 | $15.83 |
| electrician rochester nh | 70 | $6.95 |
| landscaping rochester nh | 70 | $3.39 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 2 recorded
- Local listing reviews
- 9 to 296 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber rochester nh”, as Google showed it to a searcher located in Rochester. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Accepted locations
Keep a border clear in the campaign plan
Rochester is adjacent to Lebanon and Berwick in Maine. If your business accepts work across the state line, confirm that decision before assigning campaign coverage.
Dover is southeast of Rochester. A crew’s accepted locations should drive geographic settings and the destination’s coverage wording, rather than treating every nearby municipality as an automatic target.
- residents (2025 estimate)
- 33,716
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.8%
- population change, 2020 to 2025
- housing units
- 14,698
- housing units
- of occupied homes owner-occupied
- 66%
- of occupied homes owner-occupied
- of homes built before 1980
- 52.1%
- of homes built before 1980
- median home value
- $279,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The service being sold
Use the company’s capacity rather than a county average
Strafford County lists 51 plumbing, heating and air-conditioning establishments. That category includes businesses with different offers and crew capacity, so the chart cannot choose your next campaign.
The account should promote work you can receive, quote and schedule. We discuss staff feedback alongside calls, leads and cost per lead before recommending further spend.
County Business Patterns
Trade and home service businesses in Strafford County
Establishments by industry, 2023
- Landscaping services71
- Electrical contractors67
- Plumbing, heating and air-conditioning contractors51
- Residential remodelers41
- Excavation and site preparation contractors30
- New home builders27
- Painting contractors12
- Pest control companies6
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Prepare a useful trial
Rochester PPC with a job your crew wants
Capacity and offer decisions come before the first campaign launch.
1
Choose the work with room in the schedule
Tell us what the crew can take and which requests already arrive without ads. We give the paid trial a defined role.
2
Separate the intended job from broad wording
We examine likely searches and write an offer that accurately describes accepted work.
3
Check the receiving and tracking routes
A sample inquiry confirms the destination action and the lead definition before media spending begins.
4
Discuss the work the trial actually produced
Your staff identifies suitable requests and declined jobs. We use that feedback to revise the trial or decide whether it should continue.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A client with several channels
Byers Septic Service: website design, SEO and Google Ads
Byers Septic Service’s case documents website design, SEO and Google Ads together. The adjacent testimonial comes from Daniel Busby of Willard Power Vac, an air duct, dryer vent and chimney cleaning business.
Septic“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacOther campaign pages
PPC research for your chosen coverage
Other linked campaign pages include Dover, Concord, Manchester and Nashua, plus Portland and South Portland in Maine. Consult the New Hampshire directory when choosing additional in-state research.
Published price
Rochester paid campaign costs
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
Can we advertise planned plumbing work while urgent calls already keep us busy?
Yes, if the campaign clearly describes the planned service your crew wants. We review search terms and inquiry feedback so urgent work does not silently become the trial’s purpose.
Does a nearby Maine town have to be in the campaign?
No. Paid coverage follows the locations your business accepts. Confirm cross-state work before the campaign or destination suggests that offer.
Can you guarantee the trial will produce a particular lead cost?
No. We can plan and measure a trial, but auction prices and customer response vary. Use calls, leads and cost per lead alongside staff feedback to assess it.
What determines management cost beyond media spend?
The fee scales with ad spend, channels run and landing page work. The proposal should explain those components before you commit to the campaign.
How often will the account be adjusted?
Optimization runs daily through the first 30 days, then weekly. Your receiving team’s feedback helps identify requests that need a different search term or offer.
Free action plan
Get a Rochester PPC plan for the jobs your crew can take
Tell us the service with available capacity and the locations your business accepts. During a short video call with a co-founder, we will define the trial and the evidence needed to judge it.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ