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Marketing for New Hampshire service businesses

New Hampshire SEO and marketing for more calls in the cities you serve.

Each New Hampshire city page shows its own search and housing figures, and a co-founder turns your shortlist into a free marketing plan.

  • A page for each city you serve
  • Published prices for four services
  • Calls answered 24/7

Google searches each month

Searches for marketing help that name New Hampshire

Searches for marketing, SEO, web design and ads, by the place they name

  • Manchester
    1,010
  • Concord
    80
  • Nashua
    20
  • Dover
    20
  • Searches naming New Hampshire
    390

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Where the state plan begins

Start your New Hampshire plan with the places you serve

Lithium Marketing gives New Hampshire service businesses four ways to win work: a website, SEO, Google Ads and an AI receptionist that answers the phone. We start with the cities where you take jobs, then focus those services on the places you can serve.

New Hampshire counts 39,298 establishments across all industries, and the state's trade counts are a slice of that base. The city pages narrow that range to the searches and housing of one city, with the trade counts for its county, so you can decide which city gets the next campaign.

Cities with their own pages

The New Hampshire cities you can compare

Five city pages cover Manchester, Nashua, Concord, Dover and Rochester, one page for each city, with that city's search and housing figures, so you can compare the places on your list before you pick a first market.

Housing across the state

Older homes, newer homes, and the pages each needs

51.5% of New Hampshire homes predate 1980. The state's newest share is smaller: 7.9% were built in 2010 or later. If repair and retrofit work pays the bills, the older share is the bigger pool of homes to write for. If you sell installations and finishes, give the newest share a page of its own. A company that sells both should keep the two offers separate, each with its own quote form.

Nearly half of New Hampshire households use fuel oil for winter heating, so a plumbing or HVAC company should name the systems it services, including oil-fired equipment. The same idea applies to other trades: a roofer names the roof types it repairs, and a painter names the finishes it applies.

residents (2025 estimate)
1,415,342
residents (2025 estimate)
population change, 2020 to 2025
+2.7%
population change, 2020 to 2025
housing units
648,472
housing units
of occupied homes owner-occupied
72.8%
of occupied homes owner-occupied
of homes built before 1980
51.5%
of homes built before 1980
median home value
$402,500
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

The statewide trade counts

How many trade businesses New Hampshire has

Statewide, landscaping services account for 1,027 establishments, the largest trade category in the state. Plumbing, heating and air-conditioning contractors number 776, and residential remodelers 739. A landscaper who sells maintenance and installations needs a page for each; a plumber or remodeler should separate a repair from a replacement or a full project.

Electrical contractors, painters and roofers face the same choice about which jobs get their own page. A panel upgrade, a repaint and a roof repair each bring different questions. Name the job and the town on the page, and the homeowner has a reason to call.

County Business Patterns

Trade and home service businesses in New Hampshire

Establishments by industry, 2023

  • Landscaping services
    1,027
  • Plumbing, heating and air-conditioning contractors
    776
  • Residential remodelers
    739
  • Electrical contractors
    682
  • New home builders
    433
  • Excavation and site preparation contractors
    433
  • Painting contractors
    216
  • Roofing contractors
    75

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

A case study and a Google review

The website and SEO work behind a restoration case

Lithium Marketing built the new website and ran the SEO for Robinson Restoration, a restoration company. The case study records the results. Marc Rickabaugh, who runs Rickabaugh Construction, wrote a Google review about the website update and SEO work his company hired Lithium for.

Robinson Restoration website homepage built by Lithium MarketingRestoration

Robinson Restoration

26Xorganic traffic

79 to 2,200+ visits a month, SEO only

organic visits a month
79 → 2,200+
organic visits a month
top-3 rankings
120
top-3 rankings
Read the case study
“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughMarc RickabaughRickabaugh Construction

Pricing

Published prices for New Hampshire service businesses

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Before you hire a New Hampshire marketing partner

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

How do we choose between Manchester and Nashua?

Compare the two pages on the work you want, not on population. Read each city's search and housing figures, then compare them with the next place on your service list. Add a second city when the first is keeping a crew busy.

What changes the monthly fee?

Three things move what you pay each month: how many cities you target, how much work your site needs and what a booked job is worth to your business. The SEO range above reflects the first two factors, and the value of a booked job sets where you land inside it. Google Ads management follows ad spend, the channels you run and the landing page work. AI automation is quoted on its own call because the work varies.

How long before the work brings calls?

Early Google Ads results usually appear in the first week. Technical SEO fixes typically move within 30 days, while local and long-tail visibility builds over 60 to 90 days. A website usually launches six to nine weeks after kickoff, and reporting tracks calls, leads and cost per lead.

What do we own if we stop working with Lithium?

The domain, hosting, WordPress install and content are yours. You keep the site whether or not you stop the retainer. Six months is the first term; after that the agreement goes month to month, and 30 days' notice ends it. The AI receptionist has no contract. There is no setup fee, and you can stop it whenever you want.

We have one crew. Where should the first marketing budget go?

A one-crew business can start with a single city and a single service, then add work as capacity allows. The plan follows the jobs you can take, not the size of a package. You can begin with SEO, a website, ads or the AI receptionist and add the rest later.

Free action plan

Turn your New Hampshire shortlist into a free plan

Your website address, the area you cover and the jobs you want more of are all a co-founder needs. Send those before a short video call, and the two of you will compare your city figures and name the first pages, ads or phone changes to make.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan