PPC for Oxnard service businesses that starts with the cost per call.

Set it from the job value, not from a round number. A garage door replacement and a panel repair carry different margins, so each campaign gets a budget it can justify at its own click price. We start with your average job value, then adjust after the first month of tracked calls.

Initial results typically show up during week one, once tracking is live. The next few weeks are unglamorous: remove queries that spend money without a call, and give the proven ones more room. By the end of the first month, cost per lead is measured, not estimated.

Six months is the first term. After it, the account continues month to month, and 30 days’ notice is enough to end it. Management is billed separately from the ad spend, and the price band above gives the starting fee.

It depends on where your customers already spend time. Lithium also runs Microsoft Ads and Meta ads on Facebook and Instagram; either can make sense when Google clicks in your trade are expensive or when your buyers are active there. We test one addition at a time and keep it only if the tracking supports it.

Ask your staff which calls turned into signed work, then match those back to the campaign. The tracking already records the keyword and ad for every call and form; the monthly report lines those up with calls, leads and cost per lead, so the next budget decision rests on booked jobs.