GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
SEO in Overland Park, Kansas
Overland Park service businesses get a finished Google Business Profile, pages for each service and city, and a monthly count of calls and leads.

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Businesses
we’ve worked with
Businesses we’ve worked with
Search first, then pages
When we checked “plumber overland park”, Google put the Map Pack above the other results, so the Google Business Profile and the reviews behind it carry real weight. Lithium Marketing builds the local SEO for an Overland Park service business around that order: the profile, the service pages, the city pages and the listings that support them.
Overland Park’s 2025 population estimate is 203,677, and the city sits inside a metro that crosses into Missouri. A customer in Leawood, Olathe or Kansas City, Missouri can search the same service and see a different set of results, so the page plan names the places you serve.
The searches in the table
The three Map Pack listings for “plumber overland park” carried 11, 429 and 47 Google reviews when we checked. A plumber’s reviews and profile are part of the search work, but they are not the whole job: the site still needs pages that match the service a customer searches.
The SEO searches in the table total 60 a month, and “seo overland park” accounts for 30 of them. Trade demand is larger: “plumber overland park” draws 880 searches a month. The retainer puts a page in front of each service a customer already searches for, then improves the profile and the listings that support it.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo overland park | 30 | not reported |
| seo agency overland park | 10 | not reported |
| seo company overland park | 10 | not reported |
| seo services overland park | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber overland park”, as Google showed it to a searcher located in Overland Park. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Housing and the pages it calls for
Overland Park’s homes include 33.5% built before 1980. For a plumber, electrician or roofer, the older stock points to repair, replacement and safety work, so those jobs deserve their own pages, not a line on a general services list.
Overland Park spreads across 75.28 square miles of land. A customer at the far edge cannot tell from one general page if you go there, so the plan gives each part of the city you serve its own page.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The county count
Plumbing, heating and air-conditioning contractors number 181 in Johnson County, and electrical contractors number 150. For a repair trade, the profile carries the first impression, so its service list has to match the page a customer lands on.
Roofing counts 60 contractors across Johnson County. A roofer can keep the page list focused: repair, replacement and inspection each get a page, and the profile shows the finished roofs.
County Business Patterns
Trade and home service businesses in Johnson County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The retainer’s order
Technical fixes go first, then the pages and the profile, then the links that help both.
Crawl errors, slow templates and broken internal links get fixed first, and that work usually shows results inside 30 days.
The profile gets every service, every city you cover and current photos, plus a simple review request you can hand to a finished customer.
Each page targets a service a customer searches, names the city and answers the question before it asks for the call.
The business details customers check get corrected wherever they are wrong, and earned links point at the pages you want found.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
A case from the Gulf Coast
Dixie Glass, a Mississippi Gulf Coast glass company, had Lithium build its website, run its SEO and manage its Google Ads. Matt Johnson, from his time running On-Target Landscape, gives the quote beside the card that shows the result.
Glass76%more conversions
January vs the January before
“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAcross the metro
The SEO pages below apply the same profile and page work in Olathe, Kansas City, Kansas and the Missouri side of the metro. Choose the places where you already take jobs, and the state page lists every Kansas city we cover.
Published price
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Three things set the number: scope, the number of services you want found and the revenue one job brings in. A one-location electrician with a short service list can sit at the low end of the $1,300–$3,000 range. A contractor covering several cities, with a thin site and a light review history, needs more pages and more link work, so the monthly figure rises.
Technical fixes usually move within 30 days, and local and long-tail rankings typically take 60 to 90 days. Calls and leads appear in the monthly report from month one, so the trend is visible before the rankings move.
The usual agreement starts with six months, then runs month to month on 30 days’ notice. We ask for the first six months because local rankings take time to build.
The report shows calls, leads and the pages that produced them, with the keywords behind each call. It also shows where the profile and the listings moved. It does not promise a position; it shows the work and the response so you can decide what to fund next.
Usually not. One page that lists every city gives Google little to match against a specific search. A page per service and a page per city you serve give each search a page to land on, and the profile ties the business to the places it covers.
Free action plan
Send the site address and list the services and cities that should bring calls. A co-founder reads the pages with you on a short video call and names the first change.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ