FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
A website for two kinds of landscape work
DuPage County has 399 landscaping establishments; Naperville web design should explain your own maintenance and project offers before asking for an inquiry.

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Give the visitor a meaningful choice
Lithium Marketing designs websites for Naperville landscapers that explain what happens when someone requests maintenance or a landscape project. The city's 54,847 occupied housing units describe a residential setting, not a count of prospective customers. Start with the work your company actually sells and the information it needs to decide if an inquiry fits.
For a contractor offering both kinds of work, review the point at which a visitor chooses a service. A request for an ongoing property arrangement should not arrive labeled as a landscape redesign. Bring the two offers in your own words so we can make the distinction visible before the person fills out the form.
Designer searches and your customer's task
The recorded “web design naperville” phrase has 320 monthly searches, while “web designer naperville” has 10. These measure searches for website help. They cannot tell us how a homeowner should choose between your maintenance offer and a project estimate; that choice comes from the business's approved service explanation.
On the observed plumbing results page, HomeAdvisor and Thumbtack appear among the directories. A landscape website has to explain its own offer instead of relying on the labels used by a third-party listing. Compare the service name in a real referral or listing with the choice on your site, then resolve any mismatch before changing the design.
| Search | Searches a month | Cost per click |
|---|---|---|
| web design naperville | 320 | not reported |
| website design naperville | 320 | not reported |
| web designer naperville | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber naperville”, as Google showed it to a searcher located in Naperville. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Residential and commercial requests
Naperville's median home value is $540,200. That is a housing measure, not a budget a visitor has agreed to spend on landscaping. A useful estimate request asks about the proposed work rather than treating property value as evidence that a customer wants a particular design or level of service.
The Naperville area includes retailers, restaurants and shopping centers such as Downtown Naperville and Freedom Commons. If your landscape company accepts commercial property work, explain that offer separately from the household request. Do not use the existence of those business areas as a claim that your contractor serves their properties.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Where the landscape job stops
The county chart records 71 excavation and site-preparation establishments alongside the landscaping category. The categories do not establish what is included in your own project. If a requested design needs preparation outside your company's scope, decide how the website should explain that limit before the prospect assumes one estimate includes everything.
DuPage County also lists 682 residential remodelers. A household project may involve work your company does not sell; the count itself establishes no relationship with those firms. Use your actual service scope to decide which request options belong on the landscape form and which should not be offered there.
County Business Patterns
Trade and home service businesses in DuPage County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Make the service choice visible
Use the contractor's maintenance and project descriptions to decide how a visitor asks for the right next step.
Explain the kind of property work the company will consider and what the initial conversation needs to establish.
State what a visitor should tell the contractor about a proposed landscape change before an estimate can be discussed.
Read each service choice and its request form on a small screen. Confirm the two paths still ask for different, relevant information.
Have the owner review the scope language before launch, including preparation or other work the company does not provide.
What every Lithium website includes
The same eight parts go into every website build, wherever the business is.
Separate documented customer stories
The F&W Fence Co. case brings together the website Lithium built with its SEO and Google Ads work. Its figures are evidence for that fence company's program. The adjacent quote is Daniel Busby describing Willard Power Vac, an air duct, dryer vent and chimney cleaning business; it is a separate customer account, not a landscape-project result.
Fence4Xmore ranking keywords
190 to 745 keywords
“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacOther website briefs in the collection
The linked web design pages cover Aurora, Joliet, Elgin, Chicago and Rockford, with Kenosha filed under Wisconsin and the Illinois page grouping the state's city collection. Each is a place-specific website discussion. Use the relevant page for the business you operate while keeping the maintenance and project boundaries in your own brief.
Published price
$5,000
typical project
Larger sites get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch. You own the domain, hosting account, WordPress install and content.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Only if the form makes the requested service clear. We can review the information you need for each offer before deciding how the site should handle the choice. Avoid asking every prospect the same project questions when an ongoing maintenance request needs a different first conversation.
Yes, if the contractor offers that work and approves its description. Bring the commercial service scope and the kind of property inquiry you will accept. The website can make that choice clear without claiming contracts with local businesses or copying the residential offer into a commercial page.
Bring the proposed page list and the request paths so we can assess the size of the build. Review the terms above alongside that material before choosing the website scope. The need for better photos or a more polished offer does not by itself establish a different website price.
You own the domain, hosting, WordPress installation and content. The build should remain a business asset after launch. We can explain what you will receive so the owner knows where the approved maintenance and project material lives and who can access it.
Approve the service choices, their scope and the information requested from a prospect. Read them as someone asking about a property for the first time. If the site implies preparation, installation or maintenance you do not offer, correct that language before publishing it.
Free action plan
Bring your maintenance description, your landscape-project offer and the current request form. A co-founder will compare those paths with you on a short video call and outline the website decisions that would make the first inquiry clearer.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ