PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC in Montgomery, Alabama
PPC management in Montgomery that follows the call, not the click.
Montgomery service businesses get Google Ads managed from $500 a month plus ad spend, with every call tracked to its keyword.
- Every click tied to a call
- One page per kind of job
- Budget follows your busy months
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
A click is a purchase
What a Montgomery ad budget has to cover
A Montgomery ad budget is spent one click at a time, and some of those clicks cost real money: an average click on “hvac repair montgomery al” runs $48.49. Lithium Marketing runs the account so each click can be traced to a keyword, a call and a booked job before the budget grows.
Garage door and electrical clicks are not cheap either: $25.51 for “garage door repair montgomery al” and $20.59 for “electrician montgomery al”. At those prices the account needs one landing page per job, a tight list of search terms and a report that shows which calls turned into work.
Click costs in Montgomery
How the click price splits the budget
The table below shows what a click costs across Montgomery County's trade searches, and the spread is wide: landscaping at $4.24 sits at the low end. A trade near the bottom can test several services on a small budget; one near the top needs a tighter search list, a sharper landing page and a budget that can absorb a few expensive clicks before a job lands.
The results page we checked for “plumber montgomery al” had no paid ads on it at all. That will change with the hour and the searcher, so the campaign is built to run beside the map listings and the site, not as a substitute for either.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency montgomery al | under 10 | not reported |
| ppc agency montgomery al | under 10 | not reported |
| ppc management montgomery al | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair montgomery al | 50 | $48.49 |
| garage door repair montgomery al | 260 | $25.51 |
| pest control montgomery al | 590 | $22.40 |
| electrician montgomery al | 480 | $20.59 |
| plumber montgomery al | 1,300 | $14.48 |
| roofing company montgomery al | 390 | $9.78 |
| landscaping montgomery al | 260 | $4.24 |
| water damage restoration montgomery al | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 104 to 3,100 Google reviews each
- Directories in the top 10
- HomeAdvisor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber montgomery al”, as Google showed it to a searcher located in Montgomery. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Montgomery market
When the money should be in the account
Montgomery's daily average temperature in January is 46.6 °F, and there are 3.4 days of sub 20 °F lows. If heating calls bunch up in a cold stretch, the budget should already be in the account when they arrive.
Montgomery County holds 225,891 people and the city holds 195,300, so a campaign set to the city only misses the parts of the county where your crews already drive. Ad targeting gets set by the cities and ZIP codes you serve, not by a radius around the shop.
- residents (2025 estimate)
- 195,300
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.6%
- population change, 2020 to 2025
- housing units
- 94,580
- housing units
- of occupied homes owner-occupied
- 54.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 54.9%
- of homes built before 1980
- median home value
- $161,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Montgomery County
Where the click price leaves room
Roofing is a small field here: 11 contractors in Montgomery County, and 390 searches a month for “roofing company montgomery al”. A roofer can win those clicks with a precise ad and a page of finished roofs, without the largest bid.
Pest control is a different buy: 12 pest control companies in Montgomery County and 590 searches a month for “pest control montgomery al”, with a click at $22.40. Recurring treatments bring repeat revenue, so a click can be worth more to a pest company than to a one-visit trade.
County Business Patterns
Trade and home service businesses in Montgomery County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors53
- Electrical contractors44
- Landscaping services38
- New home builders27
- Residential remodelers18
- Excavation and site preparation contractors15
- Pest control companies12
- Roofing contractors11
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first 30 days
How the first month runs
Tracking goes in before the budget moves, and the campaigns follow the work your crews can take.
1
Read the account you have
The current account gets a review: campaigns that produce calls stay, and the search terms that waste money get listed.
2
Put a keyword behind every call
Call tracking, GA4 and conversion tags put a keyword and an ad behind every call and form.
3
Separate the job types
The jobs you want more of get their own campaigns and their own landing pages, so a drain call and a repipe call do not share one ad.
4
Cut what wastes money each week
The first 30 days get daily attention on bids and search terms, then the account moves to a weekly review.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A plumber with a site, SEO and ads from one team
Sarkinen Plumbing runs a plumbing company in the Portland area and uses Lithium for SEO, Google Ads and a website built by the same team. The card's numbers come from those three services, and Drake Snodgrass of Drake's 7 Dees is quoted beside it.
Plumbing“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Montgomery
Where a Montgomery campaign can point
City-level bids keep the budget on the places your crews drive to. Each city around Montgomery has its own PPC page below, and the Alabama page lists the rest of the state.
Published price
What the management fee covers in Montgomery
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Questions to ask before the first Montgomery ad dollar
Still curious?
Call (503) 766-5964 or email [email protected].
What budget does a Montgomery campaign need to start?
Start from what a booked job is worth and work backward. A pest company with recurring revenue can justify a higher cost per lead than a one-visit repair, and click costs differ by trade, so the starting number follows your job value and your trade's click, then changes once the account shows real costs.
How quickly can Google Ads bring in work?
The first calls usually arrive in the opening week, once tracking is live. From there the weekly work is subtractive: kill the search terms that do not become a job, then put that money behind the ones that do.
How long is the first agreement?
Plan for a six-month term, then a rolling agreement you can end with 30 days' notice. The fee depends on ad spend, the channels and the landing pages, and you see the number before launch.
Is Google enough on its own?
Microsoft and Meta are options, not defaults. Lithium runs ads on Microsoft and on Facebook and Instagram when the Google auction in your trade gets expensive or your buyers already spend time there, and a second channel goes live only after tracking shows what it brings back.
Which campaign paid for the work?
The report gives you calls, leads and cost per lead for each campaign, and each one is tied to the keyword and ad that produced it. Mark the leads that become work, and the next budget move follows the jobs, not the clicks.
Free action plan
Get a Montgomery ad review before you spend more
Bring the account, the months you are busiest and the value of one booked job. A co-founder will go through the search terms and click costs with you on a short video call and show where the next dollar should go.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ