SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Marketing for Minneapolis service businesses
A marketing agency helping Minneapolis businesses win better jobs.
Put your Minneapolis marketing budget behind the jobs you want, with a co-founder helping you choose where to start.
- Service pages built to earn calls
- Ad reports with cost per lead
- Phone answering around the clock
Google searches each month
What Minneapolis searches for, by service
3,100
searches a month
- SEO1,050
- Web design1,000
- Digital marketing900
- PPC management150
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the customer
Minneapolis marketing that follows the job you want
Lithium Marketing connects customer searches, websites and phone answering for Minneapolis service businesses. Owners occupy 47.7% of occupied homes in Minneapolis, compared with 62.7% in Hennepin County. If you sell to homeowners and property managers, those customers need different explanations of how to hire you. We carry that distinction through the pages, advertising and questions callers hear.
You choose the work you want more of; we build the marketing around it. A website explains the service, SEO helps customers discover it, ads promote selected jobs and the AI receptionist answers the resulting calls. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.
Pick the next improvement
Help Minneapolis customers find, choose and call you
Each service solves a different problem between a customer's search and your next booked job.
Be found for the jobBuild search pages around the Minneapolis repair, replacement or project work you want customers to ask about.Learn more Show why you are worth callingGive Minneapolis homeowners and property managers examples of your work and an easy way to request an estimate.Learn more Buy attention with a budgetUse Minneapolis trade click costs and your job margins to plan ads, then compare spending with the leads they produce.Learn more Keep the phone coveredGive callers a consistent answer about your Minneapolis coverage and services, even while your team is out on a job.Learn more
Demand and spending
Choose a search opportunity you can afford to pursue
About 5,400 monthly searches use the phrase “roofing company minneapolis”. A roof repair and a replacement estimate deserve different explanations, even when the customer starts with that broad search. We work out which jobs you want, then write the pages and ads around those jobs. Volume alone should not decide your spending.
For “landscaping minneapolis”, the average click costs $10.62. A landscaper considering ads can use that starting point alongside its estimate process and job margins. If visitors already arrive but few contact you, improving the site comes before buying more clicks. If callers cannot get an answer, the phone deserves attention too.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency minneapolis | 480 | $14.69 |
| digital marketing agency minneapolis | 210 | $18.04 |
| digital marketing minneapolis | 210 | $4.59 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair minneapolis | 50 | $63.95 |
| plumber minneapolis | 1,900 | $51.61 |
| garage door repair minneapolis | 2,400 | $47.48 |
| roofing company minneapolis | 5,400 | $28.46 |
| electrician minneapolis | 1,000 | $27.66 |
| pest control minneapolis | 1,600 | $22.44 |
| water damage restoration minneapolis | 590 | $13.43 |
| landscaping minneapolis | 590 | $10.62 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 4 recorded
- Local listing reviews
- 10 to 5,900 Google reviews each
- Directories in the top 10
- Angi, HomeAdvisor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber minneapolis”, as Google showed it to a searcher located in Minneapolis. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Homes and coverage
Make the offer recognizable to the property owner
Homes built before 1980 make up 72.2% of Minneapolis housing. Put examples of your existing-home work in the marketing: what the customer asked for, what your crew did and how the finished job looks. A remodeler should show the rooms it changes; a roofer should explain the repairs and replacement options it offers.
Minneapolis occupies both banks of the Upper Mississippi River. Tell us which parts of the city you serve before we choose ad locations or write service-area copy. The places named on the website need to agree with the places your team gives callers, including any limits on the jobs you take across the river.
- residents (2025 estimate)
- 430,324
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.1%
- population change, 2020 to 2025
- housing units
- 209,080
- housing units
- of occupied homes owner-occupied
- 47.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 72.2%
- of homes built before 1980
- median home value
- $362,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Competing for the next job
Give buyers a reason to remember your business
Residential remodeling accounts for 711 establishments in Hennepin County. A broad promise of quality leaves a buyer with little to compare. Your completed projects, explanation of estimates and customer reviews give the website something specific to say, and give the ads a stronger offer to promote.
Pest control has 19 establishments in Hennepin County. For a pest business, we explain which problems you treat and how ongoing service differs from a single visit. The website makes that distinction before the customer calls, and the phone answers should reinforce it.
County Business Patterns
Trade and home service businesses in Hennepin County
Establishments by industry, 2023
- Residential remodelers711
- Landscaping services467
- Plumbing, heating and air-conditioning contractors242
- Painting contractors224
- Electrical contractors201
- New home builders147
- Roofing contractors128
- Excavation and site preparation contractors67
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Putting the budget to work
Build a Minneapolis program you can judge by the work it brings
The starting point is the gap between the jobs you want and the calls you receive.
1
Set the business target
Bring the services you want to grow, the areas you cover and the capacity you have. We use those to decide what deserves promotion.
2
Follow a customer through the business
We check a search, the page it reaches and the way a call or form gets answered. That shows where a potential job can be lost.
3
Choose the work and its price
The recommendation separates website work, SEO, advertising and phone answering so you can see what each purchase is meant to improve.
4
Use booked-work feedback
Reports show the calls and leads marketing produces. Your team's account of the jobs booked helps us decide what to keep, change or expand.
A service business example
A septic service program covering website, SEO and Google Ads
Byers Septic Service hired Lithium for a website, SEO and Google Ads. Its case study shows the results across that program. For another owner's perspective, Dave Turin of the excavation business Dozer Dave recommends DJ Van Zanten's website and internet marketing work.
Septic“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DavePlanning beyond the city
Compare the Minnesota markets on your service list
Choose where your crews can take work before expanding beyond Minneapolis. Compare individual markets through the city links below, or use the Twin Cities and Minnesota guides to plan broader coverage.
Pricing
Price the pieces of your marketing program
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Deciding what to buy for your Minneapolis business
Still curious?
Call (503) 766-5964 or email [email protected].
Can we hire you to fix one part of our marketing?
You can begin with a single service. We look at the problem you want solved before recommending a website, SEO, ads or phone answering. If your existing work is doing its job, it can stay in place while we address the gap you hired us to fix.
What should I budget for a Minneapolis marketing program?
Your budget follows the services you select. Websites are typically $5,000, while SEO runs $1,300–$3,000 a month. Google Ads starts from $500 a month in management, plus ad spend; the fee depends on ad spend, channels and landing page work. The AI receptionist is $179 a month, and custom automation gets a separate quote after a free discovery call.
How do you decide if our marketing needs more traffic?
We check what happens to the traffic you already get. Calls, form submissions and your booking feedback help separate a visibility problem from a website or answering problem. A campaign that attracts attention but loses customers before an estimate needs a different fix from a business that few searchers find.
Who handles the relationship once work starts?
A co-founder leads strategy, and Allison McKenney is your account manager for day-to-day questions. You provide the service knowledge and tell us what happened to the leads. Video calls let us review the site, campaigns and reports together while agreeing on the next work.
How long are we committed to the marketing services?
The usual service agreement begins with six months, followed by month-to-month service with 30 days' notice. The AI receptionist has no contract. We spell out the terms of your chosen work in the proposal so you can budget for the commitment as well as the monthly price.
Free action plan
Find your next marketing priority with a free Minneapolis plan
Unsure whether to spend on the site, search or phones? Include your website address and the part of marketing that is frustrating you. During a short video call with a co-founder, we'll work out which improvement belongs at the top of your free plan.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ