FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Google Ads in McAllen, Texas
A McAllen PPC plan that starts with call tracking.
A click on “pest control mcallen” costs $15.14 on average, which is why our McAllen Google Ads work starts with call tracking, not a bigger budget.
- Every click tied to a keyword
- One landing page per service
- Spend follows your busy season
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the budget goes
McAllen ad spend should follow the clicks that book work
Before a McAllen Google Ads budget means anything, you need to see which clicks are worth buying. Lithium Marketing puts tracking on every call and form, then builds campaigns around the trades where a click can pay for itself.
The spread is wide in McAllen. A “pest control mcallen” click averages $15.14, while “electrician mcallen” averages $3.08 and “landscaping mcallen” $2.77. The trade you are in decides whether ads carry the plan or support it.
What clicks cost in McAllen
Cheap clicks and expensive clicks need different campaigns
The “plumber mcallen” and “pest control mcallen” searches sit at the top of the table at $14.78 and $15.14 a click. Without knowing which search produced a call, the budget disappears into clicks that never become a job.
“roofing company mcallen” sits under them at $14.40, and “garage door repair mcallen” at $2.44 is the cheapest click on the table. Those prices say nothing about whether an ad shows, which is why the tracking and the landing page matter as much as the bid.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency mcallen | under 10 | not reported |
| ppc agency mcallen | under 10 | not reported |
| ppc management mcallen | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control mcallen | 590 | $15.14 |
| plumber mcallen | 590 | $14.78 |
| roofing company mcallen | 260 | $14.40 |
| electrician mcallen | 170 | $3.08 |
| landscaping mcallen | 210 | $2.77 |
| garage door repair mcallen | 170 | $2.44 |
| hvac repair mcallen | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 138 to 491 Google reviews each
- Directories in the top 10
- Angi, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber mcallen”, as Google showed it to a searcher located in McAllen. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The McAllen year
When cooling calls and outdoor work arrive
McAllen summers are long, very hot and humid, with heat indices that reach over 110 °F. If your calls climb with the heat, the cooling campaign should be funded before the first hot week.
McAllen's wet season runs from May to October, and the dry season from November to April. If your outdoor work slows in the wet months, the budget can shift into the dry ones instead of spreading flat across twelve.
- residents (2025 estimate)
- 150,640
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.9%
- population change, 2020 to 2025
- housing units
- 55,385
- housing units
- of occupied homes owner-occupied
- 59.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 25.4%
- of homes built before 1980
- median home value
- $190,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Hidalgo County
Where the county's trade counts meet the click prices
Roofing contractors number 21 in Hidalgo County, and landscaping companies 36. In McAllen, a roofing click averages $14.40 and a landscaping click $2.77.
That gap changes the plan. A roofer can afford fewer terms and needs a page built for one job; a landscaper can test several services and let the data close the weak ones. Neither should copy the other's budget shape.
County Business Patterns
Trade and home service businesses in Hidalgo County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors138
- New home builders124
- Electrical contractors85
- Residential remodelers71
- Landscaping services36
- Excavation and site preparation contractors25
- Roofing contractors21
- Pest control companies21
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
The first 30 days of a McAllen ad account
We put the tracking tags in first, then the campaigns, and check bids daily through the first month and weekly after that.
1
Read the account you have
If ads are already running, the first pass separates the campaigns that produce calls from the ones buying clicks with no job behind them.
2
Connect every call to its ad
We set up call tracking, GA4 and conversion tags so a call can be traced back to the keyword that earned it.
3
Split the account by service
Each service you want more of gets a campaign and a landing page of its own, so one weak service cannot drain another's budget.
4
Check the numbers every day
For the first 30 days we check bids and search terms daily; after that, we review them weekly against your budget.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A client case
Website, SEO and Google Ads for a fence company
The card follows F&W Fence Co., which used Lithium for its website, SEO and Google Ads; those three pieces of work produced the numbers beside it. The quote card is from Drake Snodgrass, whose Drake's 7 Dees garden center is another Lithium client.
Fence“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround McAllen
Ads for the cities beyond McAllen
Each city below has its own PPC page, so you can see the click costs before adding it to a campaign. Edinburg, Brownsville, Laredo and Corpus Christi are worth targeting only when a crew answers the phone there, and the Texas page has the rest.
Published price
The fee, the ad spend and what moves both
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
McAllen Google Ads questions before you start
Still curious?
Call (503) 766-5964 or email [email protected].
How much should a McAllen business spend on ads?
Enough to buy calls that a booked job can pay for. The management fee is from $500 a month, plus ad spend, and the ad spend is quoted separately, so you can see what each one costs.
When do the first calls come in?
The first week with tracking live usually brings the first calls. Bids and search terms get a daily check for the first 30 days, then a weekly one, as we learn which searches book work.
What contract does PPC management use?
A six-month first term, then month to month on 30 days' notice. The fee is quoted in the proposal against your ad spend, the channels you choose and the landing pages involved, so you know the number before launch.
Do you advertise on Meta or Microsoft as well?
Google is where these trade searches happen, and it is where we usually begin. Lithium also runs Microsoft Ads and Meta ads on Facebook and Instagram; we add a second channel when the cost per lead on Google is known and a different audience looks worth testing.
What does the monthly ad report show?
Calls, leads and cost per lead for each campaign, plus the search terms that produced them. When your team marks which leads booked, that outcome gets added, so the report ties spend to jobs.
Free action plan
Get a McAllen ad plan with the tracking priced in
Tell us the trade, the months that fill the calendar and what one booked job pays. A co-founder will build the campaign list and the budget calendar with you on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ