SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Local SEO for Madison, WI
SEO that helps Madison service businesses earn more leads.
Help customers find your Madison services through search, with monthly reporting that connects visibility to calls and quote requests.
- Pages for your priority services
- Google Business Profile improvements
- Monthly search and lead reports
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Get found for the work you sell
Madison SEO should answer a hiring question
Lithium Marketing improves search visibility for Madison service businesses by making their services easier to find and understand. About 1,000 monthly searches name 'pest control madison'. If you offer several treatments, a general service list leaves buyers guessing about which problems you handle; specific treatment pages give them an answer and a way to call.
The same principle applies to repairs, installations and larger projects. We check what already brings customers to your site, identify missing service answers and improve the pages and business listings that support them. Your priorities come from the jobs you want to book, not a list of keywords with no connection to your business.
Searchers compare before calling
Make your expertise visible beside the established names
The local listings recorded for 'plumber madison' carried 1,200, 946 and 2,000 Google reviews when checked. For plumbing SEO, that means maintaining a complete Google Business Profile and giving customers an easy way to leave an honest review. Google chooses which businesses appear in Maps; we work on the information customers see when they compare.
Electrical services have a different set of hiring questions, with 'electrician madison' estimated at 590 searches per month. A page about panel work should explain that job, while a repair page should explain how to request a visit. We connect those pages to your contact information so the search ends with a clear next step.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo madison | 210 | $21.63 |
| seo company madison | 90 | not reported |
| seo agency madison | 40 | not reported |
| seo services madison | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 946 to 2,000 Google reviews each
- Directories in the top 10
- Better Business Bureau, HomeAdvisor, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber madison”, as Google showed it to a searcher located in Madison. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Coverage with substance
Write area content from places where you have done the work
Marquette is on Madison's near-east side. If your company has completed jobs there, those projects can supply the photos and details for area content: the service performed, what the customer needed and how to request similar work. A neighborhood name alone gives a buyer little reason to choose you.
Dudgeon-Monroe is located around Monroe Street. For businesses serving that area, we can build coverage around their experience and the services available there. Keep the coverage accurate and the examples specific; a citywide company does not need an interchangeable page for every neighborhood name.
- residents (2025 estimate)
- 286,233
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.2%
- population change, 2020 to 2025
- housing units
- 133,530
- housing units
- of occupied homes owner-occupied
- 46%
- of occupied homes owner-occupied
- of homes built before 1980
- 50.6%
- of homes built before 1980
- median home value
- $372,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Explain your specialty
Put the reasons to hire you into searchable pages
Electrical contractors account for 133 establishments in Dane County. Your service pages should explain the kinds of electrical work you take on, with completed-job photos and answers from your own team. That gives a prospective customer more to compare than a claim that you do everything.
The plumbing, heating and air-conditioning category includes 128 Dane County establishments. For those businesses, it matters that repair and replacement questions lead to the right explanation. We also apply that approach to roofers and other service trades: organize content around the job, and use lead feedback to find the questions still missing.
County Business Patterns
Trade and home service businesses in Dane County
Establishments by industry, 2023
- Landscaping services241
- Residential remodelers233
- Electrical contractors133
- Plumbing, heating and air-conditioning contractors128
- New home builders96
- Painting contractors79
- Roofing contractors44
- Excavation and site preparation contractors38
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
A focused SEO retainer
Turn unanswered questions into search opportunities
We combine site repairs with content and local listing work, then check how customers respond.
1
Find the pages customers miss
We review search queries and your service list to identify jobs that are hard to find on the current site.
2
Repair the technical barriers
Broken links, crawl problems and slow pages get attention so Google and customers can reach the content you already have.
3
Publish service expertise and align listings
We write from your knowledge, improve profile details and correct inconsistent directory information while building links to priority pages.
4
Use leads to guide the next round
Monthly reporting shows search progress and contacts. Your feedback on those calls helps decide which services and areas need more work.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Work behind the results
Byers Septic Service paired SEO with a website and Google Ads
The Byers Septic Service case covers a septic business that hired Lithium for SEO, a new website and Google Ads. Read it alongside Kevin Atiyeh's account of how Lithium learned the specialties of Atiyeh Bros, his carpet and rug business, and applied that understanding to its marketing.
Septic“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetSearch beyond your core territory
Research another city before adding it to your SEO plan
Use the Wisconsin guides for Milwaukee, Kenosha, Waukesha and Racine to compare other markets. The Rockford and Elgin guides cover Illinois. The statewide collection offers more Wisconsin cities if your business is weighing an expansion beyond its Madison service area.
Published price
Set a monthly budget for sustained search work
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
What to settle before hiring an SEO company
Still curious?
Call (503) 766-5964 or email [email protected].
How do you decide which SEO work my budget should cover?
We prioritize the services that can earn your business money and the search problems preventing customers from finding them. The $1,300–$3,000 monthly range reflects the work involved. To judge the cost, consider how often leads become jobs and what remains from a typical job after paying for labor, materials and overhead.
Should we expect calls to increase as soon as SEO begins?
SEO needs time to show its effect. Technical changes usually show movement within 30 days; local and more specific search rankings typically respond in 60 to 90 days. We report on contacts as well as visibility throughout the work. Your starting site, competition and the services targeted affect the pace.
Can a small crew compete without hundreds of reviews?
A smaller company can build a credible search presence by being specific about its services and showing its own work. We review your profile, service pages and current visibility before proposing spend. The budget still has to fit your capacity and the revenue your booked jobs can support; a large review count is no substitute for that calculation.
Does the SEO retainer cover AI search preparation?
AI search preparation is part of the retainer. We make service answers easy to read, add structured business information and check that key facts agree across your website and listings. Search engines and AI tools decide what they show, so we cannot promise citations, rankings or a particular number of leads.
What are the terms if we decide SEO is not for us?
The initial SEO agreement lasts six months, giving the work time to develop. It then continues month to month, with 30 days' notice to end service. Ask us to walk through the proposed work and reporting before you sign so you know what you are buying during that period.
Free action plan
Find the gaps in your Madison search coverage
Share the services that deserve more calls and the website customers see today. A co-founder will review your priorities on a short video call and outline a free SEO action plan.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ