Skip to content

Digital marketing for Lubbock businesses

Lubbock digital marketing that helps your business win more work.

Build a marketing plan around the work your Lubbock business wants, with a co-founder helping you choose where to spend.

  • Service pages customers can find
  • Ad campaigns with lead reporting
  • Phone answering built for your trade

Google searches each month

What Lubbock searches for, by service

520

searches a month

  • Web design
    340
  • Digital marketing
    100
  • SEO
    80

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Spend with a purpose

A Lubbock marketing agency for your next stage of growth

Lithium Marketing plans and runs websites, SEO, ads and AI phone answering for Lubbock service businesses that want to change the mix of work they book. Lubbock County has 8,019 business establishments across all industries. If you serve commercial properties as well as homes, your plan needs to explain that offer before you pay to promote it.

You might want more repair calls, larger projects or repeat service customers. Those are different goals, and buying the same bundle for each makes little sense. We look at what you sell, how people find you and what happens when they call, then recommend the work with a clear reason to come first.

Who you want to reach

Household and commercial work need different invitations

Lubbock has 118,143 housing units. A home service business can explain repairs, maintenance and improvement projects without putting all of them behind a general contact form. We make the next step fit the job: a call about a breakdown or a request to discuss a larger project.

Owners occupy 51.2% of occupied homes in Lubbock. If you also work for landlords or property managers, say how they can request service and what authorization you need. That detail belongs in the website copy and the phone instructions, so a caller gets the same answer through either channel.

residents (2025 estimate)
273,071
residents (2025 estimate)
population change, 2020 to 2025
+6.2%
population change, 2020 to 2025
housing units
118,143
housing units
of occupied homes owner-occupied
51.2%
of occupied homes owner-occupied
of homes built before 1980
44.7%
of homes built before 1980
median home value
$212,400
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Make the offer recognizable

A trade name is only the start of the sales message

Plumbing, heating and air-conditioning contractors account for 137 establishments in Lubbock County. Customers still need to know the particular systems and jobs your business handles. We bring those distinctions into search pages and ads, then check if the calls match the services you hoped to sell.

The residential remodeling category contains 67 establishments in Lubbock County. If your company competes for planned projects, make room for project stories and an explanation of the estimate process. A larger marketing budget cannot supply the missing job details a customer needs before contacting you.

County Business Patterns

Trade and home service businesses in Lubbock County

Establishments by industry, 2023

  • Plumbing, heating and air-conditioning contractors
    137
  • Electrical contractors
    102
  • New home builders
    96
  • Landscaping services
    86
  • Residential remodelers
    67
  • Roofing contractors
    38
  • Excavation and site preparation contractors
    36
  • Painting contractors
    26

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

Decide, build, measure

Give your Lubbock marketing a business brief

A clear goal lets you judge the proposal before paying for the work.

1

Choose the work you want next

Bring examples of jobs you would gladly do again, what customers pay and the crew time they require. We use those details to set the marketing priority.

2

Follow a customer through the process

We inspect search visibility, website pages and the phone response. The recommendation identifies which stage needs attention and why it affects your goal.

3

Agree on the first service

The proposal spells out the work, price and measures for that service. Additional channels need their own business reason before they enter the plan.

4

Use bookings to judge progress

We report recorded calls and forms by source. You add what happened after contact, so the next decision reflects the work you quoted and booked.

A documented client project

Robinson Restoration combined a website with SEO

For Robinson Restoration, Lithium built a website and provided SEO; the case reports organic search growth from the SEO work. Marc Rickabaugh describes a separate website and SEO project for Rickabaugh Construction in his testimonial, including the compliments the site received.

Robinson Restoration website homepage built by Lithium MarketingRestoration

Robinson Restoration

26Xorganic traffic

79 to 2,200+ visits a month, SEO only

organic visits a month
79 → 2,200+
organic visits a month
top-3 rankings
120
top-3 rankings
Read the case study
“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughMarc RickabaughRickabaugh Construction

Other markets to consider

Expansion beyond Lubbock deserves its own plan

Midland, Amarillo, Odessa and Abilene are separate Texas markets. Open their marketing pages if expansion is part of your business plan, or use the Texas directory to explore another city before committing budget.

Pricing

Compare the services in your Lubbock marketing budget

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Choosing a marketing partner for Lubbock

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Can I hire Lithium for one part of my marketing?

You can start with a single service. A business with a strong website may need help reaching customers, while another may need to explain its offer before buying traffic. We recommend a starting scope and describe what would justify adding another service.

How do you decide what my marketing budget should be?

We begin with the work you want to book and how much it leaves after labor and materials. That gives the spending discussion a business limit. Then we compare the website work, ongoing SEO and potential ad spend needed to reach those customers, with custom automation quoted separately.

Who will I work with at Lithium?

A co-founder handles strategy, and Allison McKenney is your account manager for day-to-day questions. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. You supply the service knowledge; we translate it into marketing and keep the agreed work moving.

What commitment comes with a marketing engagement?

The usual service agreement begins with six months and continues month to month with 30 days’ notice. The AI receptionist has no contract. We identify the terms for the services in your proposal before you start, including any separately scoped website or automation project.

How can I tell if the marketing brings the kind of work I want?

Compare the recorded leads with the jobs your team quotes and books. We report calls, forms and campaign costs; your feedback explains which requests suited the business. A rise in contacts deserves a closer look if it mostly brings work outside your service area or jobs you do not offer.

Free action plan

Choose your next marketing investment with a free Lubbock plan

Share your website, the work you want more of and what has disappointed you about past marketing. A co-founder will review the priorities on a short video call and explain the recommended starting scope.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan