Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Local SEO for Lincoln businesses
Help customers find your Lincoln business with SEO that earns more calls.
Make your Lincoln services easier to find on Google, with SEO reporting that shows the calls and leads your investment brings.
- Service content customers can find
- Google profile and review support
- Monthly calls and leads reporting
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Get found for more of your work
Lincoln SEO starts with the searches you want to win
Lithium Marketing uses SEO to help Lincoln service businesses earn visibility through better pages, Google Business Profile work and consistent listings. Local Services ads appeared first for “plumber lincoln” when we checked. With ads leading that search, your SEO plan needs to address both your business profile and the website results below them.
Your company may be well known by name while its individual services are hard to find. We research the jobs you want to sell, check what Google shows for them and build pages that answer the customer’s next question. The goal is a call about work you can take on, with reporting that lets you see whether search is delivering it.
Build around customer demand
Give specific searches a complete answer
About 1,000 monthly searches name “plumber lincoln”. For “garage door repair lincoln”, the monthly figure is 880. Those are reasons to make each service easy to find and understand: explain the problems you handle, the area you cover and how a customer can arrange help.
When we checked “plumber lincoln”, the recorded local business listings had review counts ranging from 24 to 5,900, including a sponsored listing. Ask customers for reviews after completed jobs, and use your service pages to explain details that reviews may leave out, such as which repairs you handle and how to arrange an estimate.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo lincoln | 50 | $19.54 |
| seo agency lincoln | 10 | not reported |
| seo company lincoln | 10 | not reported |
| seo services lincoln | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- 2 recorded
- Local listing reviews
- 24 to 5,900 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber lincoln”, as Google showed it to a searcher located in Lincoln. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Local content with something to say
Describe the parts of Lincoln you serve
Lincoln’s land area spans 102.54 square miles. Tell a customer which parts of that area your crew covers before they contact you. We use your completed jobs and service boundaries to write area content with substance, so a neighborhood name comes with information about the work.
Lincoln has historic districts near downtown and newer neighborhoods mainly to the south and east. If your jobs span those areas, use examples that reflect the properties you work on. A page about repairing an existing home and a page about installation in a newer development should each explain the service on its own terms.
- residents (2025 estimate)
- 301,522
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.5%
- population change, 2020 to 2025
- housing units
- 128,449
- housing units
- of occupied homes owner-occupied
- 56.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 47.4%
- of homes built before 1980
- median home value
- $264,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Help buyers tell businesses apart
Make experience searchable in your trade
The plumbing, heating and air-conditioning category contains 121 establishments in Lancaster County. A company offering several of those services needs more than a general contractor description. We separate the service topics and connect them to the appropriate pages, photos and business profile categories.
For landscaping, Lancaster County records 139 establishments. A company focused on recurring maintenance should make that offer easy to distinguish from design and installation. The same principle applies to roofers and other trades: write about the work buyers need to compare, then make the estimate or service call easy to request.
County Business Patterns
Trade and home service businesses in Lancaster County
Establishments by industry, 2023
- Residential remodelers181
- Landscaping services139
- Plumbing, heating and air-conditioning contractors121
- Electrical contractors102
- New home builders100
- Painting contractors67
- Excavation and site preparation contractors47
- Roofing contractors45
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The work behind search visibility
Build a stronger search presence for Lincoln jobs
Your retainer addresses the website, business listings and content as parts of the same search effort.
1
Find the gaps in service searches
We compare your pages with the jobs you want, review search performance and identify technical problems that keep Google from reading the site.
2
Give the main services enough detail
We write or improve service content, add internal links and explain the areas you serve using information from your team.
3
Support the pages with business information
We complete your Google Business Profile, correct inconsistent listings and help you ask customers for reviews after work is finished.
4
Check what earns contact
Monthly reporting connects search progress with calls and leads. We use the results and your booking feedback to choose the next content and link work.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Search work within a wider project
The service mix behind Drake’s 7 Dees’ growth
The garden center Drake’s 7 Dees hired Lithium for a website, SEO and Google Ads. Its case includes outcomes from all of those services. In the accompanying testimonial, Marc Rickabaugh describes the website and SEO experience at Rickabaugh Construction.
Garden center“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionOther places you want to reach
Research SEO outside the Lincoln market
The linked SEO guides cover Bellevue, Omaha, Grand Island and Kearney in Nebraska, plus Sioux City in Iowa and Topeka in Kansas. Each is a separate market to evaluate against your service area; the Nebraska link opens the statewide city list.
Published price
Scope the monthly search work before you commit
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Deciding on SEO for a Lincoln service business
Still curious?
Call (503) 766-5964 or email [email protected].
How do you choose an SEO budget for our services?
We scope the retainer around the condition of your site, the services you want to grow and the competition for those searches. The published range covers typical local work. We also discuss what a customer is worth to your business so the proposed effort makes financial sense for the jobs you sell.
What progress should I expect in the early months?
Technical fixes usually show movement within 30 days; rankings for local and more specific searches typically take 60 to 90 days to improve. Your starting site and competition affect that pace. We report calls and leads as the work develops and explain how the changes relate to your results. These are typical timeframes, not guaranteed deadlines.
Can SEO help if customers already search for our name?
SEO can reach customers who know the service they need but have not chosen a company. We separate searches for your name from searches for your work when reviewing performance. That shows where service pages could introduce your business to more buyers, even if referrals already know how to find you.
Does the retainer cover Google Maps and AI search?
Google Business Profile work and AI search preparation are both included in our SEO scope. We improve business information, write direct answers and add structured data that helps search systems read the site. Google controls map placement, and AI systems choose their own sources; neither placement can be guaranteed.
How long is the initial SEO commitment?
Your initial SEO agreement covers six months, followed by monthly service with 30 days’ notice. That gives the technical, content and listing work time to develop. You receive a defined scope and ongoing reporting so the decision to continue rests on the work and its progress.
Free action plan
Discover which Lincoln searches your business could reach
Share your website and the services customers should find you for. On a short video call, a co-founder will examine the gaps and talk you through a free SEO plan.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ