Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
PPC in Lansing, Michigan
Google Ads for Lansing service businesses, with calls tied to the keyword.
Lansing service businesses get Google Ads with a landing page for each job, calls tied to their keyword and the management fee published up front.
- Calls tied to their keyword
- Search terms cut when they waste money
- Spend moved to the months that book work
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Lansing PPC, answered
What Google Ads costs a Lansing business before it books a job
A Google Ads plan for a Lansing service business starts with the click price, and “hvac repair lansing” averages $73.50, the most expensive line in the trade table. At that price the tracking has to come before the budget, because an account that cannot tie a call to a keyword is paying for guesses. Lithium Marketing runs Google Ads for Lansing service businesses with that order in mind.
In Lansing, garage door clicks average $38.27 and plumbing clicks $19.51, so two trades in the same city can support very different budgets. The plan starts with what a booked job is worth to you, then works back to what you can afford to pay for a lead.
Click costs in Lansing
What each Lansing trade click costs
In Lansing, pest control clicks average $19.34 and landscaping clicks $7.75, the cheapest line in the trade table. Those prices decide the split: a landscaper can test a campaign on a small budget, while a heating and cooling company at the top of the table needs a tighter list of search terms and a page that converts before the budget widens.
The “plumber lansing” result carried a Map Pack and no paid ads when we checked. Ad slots come and go by the hour, so the profile has to earn the click before a campaign can add to it.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency lansing | under 10 | not reported |
| ppc agency lansing | under 10 | not reported |
| ppc management lansing | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair lansing | 50 | $73.50 |
| roofing company lansing | 480 | $39.33 |
| garage door repair lansing | 480 | $38.27 |
| plumber lansing | 720 | $19.51 |
| pest control lansing | 390 | $19.34 |
| electrician lansing | 390 | $10.91 |
| landscaping lansing | 390 | $7.75 |
| water damage restoration lansing | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 116 to 3,300 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber lansing”, as Google showed it to a searcher located in Lansing. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Lansing market
A campaign calendar built on Lansing winters
Lansing's snow season normally runs from November to April, averaging 51.1 inches. If your crews work outside, plan the campaign around the weeks you can break ground; if your work moves indoors in winter, the same calendar tells you when to shift spend.
Lansing summers are warm and humid, and the growing season runs 149 days. If your work follows the growing season, the 149 days tell you how long the busy window runs; a heating company can weight its spend toward the colder months.
- residents (2025 estimate)
- 113,884
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.1%
- population change, 2020 to 2025
- housing units
- 55,943
- housing units
- of occupied homes owner-occupied
- 53.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 79.5%
- of homes built before 1980
- median home value
- $128,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Lansing
Which Ingham County trades are worth bidding on
The search “roofing company lansing” pulls 480 searches a month, and 13 roofing contractors in Ingham County compete for them. A roofer wins those clicks with a page that shows finished roofs and a negative keyword list that keeps patch shoppers out.
Ingham County has 6 pest control companies, so a page for each treatment can beat one broad campaign. A narrow offer tells the caller what the ad sells, and the landing page can finish the sentence.
County Business Patterns
Trade and home service businesses in Ingham County
Establishments by industry, 2023
- Residential remodelers64
- Landscaping services64
- Plumbing, heating and air-conditioning contractors52
- Electrical contractors28
- New home builders23
- Excavation and site preparation contractors17
- Painting contractors15
- Roofing contractors13
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
How the first month in a Lansing account runs
The tracking goes in first, because a campaign with no call data is a bill with no invoice attached.
1
Read the account you have
Anything running today gets read first: the campaigns that convert stay, and the search terms that only cost money get named.
2
Track the calls that come in
Calls and forms get a source, with GA4, call tracking and conversion tags installed before a new campaign goes live.
3
One campaign per job you sell
The job you want more of gets a campaign and a page of its own, with a budget line you can see and pause.
4
Adjust daily, then weekly
Bids and search terms get adjusted daily for the first 30 days and weekly after that, measured against the budget calendar you agreed to.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
The paid result inside a commercial glass case
The card's conversion rate is the Google Ads result from this commercial glass case. Lithium handled the website and SEO for Town & Country Glass as well, and the traffic and ranking figures beside it come from that work. Dave Turin of Dozer Dave gives the quote.
Commercial glass“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Lansing
Paid search across Mid-Michigan
Paid search crosses city lines more easily than a page does. Bids can be set city by city across the markets listed below, from Sterling Heights to Ann Arbor, and the state page shows the rest of Michigan.
Published price
The management fee, and the ad spend beside it
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What Lansing owners ask about paid search
Still curious?
Call (503) 766-5964 or email [email protected].
What budget gets a campaign off the ground here?
Start from what a booked job is worth. A Lansing garage door company at $38.27 a click needs a different opening figure from a Lansing landscaper at $7.75, and a month of real data settles the number better than a guess does.
How quickly does paid search produce a call?
Calls usually arrive in the first week a campaign runs with tracking in place. From there it is subtraction and reallocation: the search terms that never produce a call get cut, and the money moves to the ones that do. Week by week the cost per lead tells you whether the page or the targeting needs the next look.
How long are we committed for?
Six months is the opening term. The agreement then rolls on 30 days' notice, and the management fee is billed on top of the media budget, sized by spend, channels and any landing pages we build.
Do Microsoft and social ads belong in the plan?
They can. Microsoft Ads and Meta ads on Facebook and Instagram are both managed here, and either one earns a place when the Google clicks in your trade get expensive or when the audience you want is already there. Tracking decides which channel gets added next.
Which numbers tell us whether to spend more?
Calls, leads and cost per lead by campaign, with calls tied to the keyword and the ad behind them. If your team marks which leads turned into work, the report follows a campaign from click to invoice, and that is what the next budget decision uses.
Free action plan
Get a free Lansing ad plan for the jobs you can staff
Tell us what you sell, which months fill your calendar and what one booked job is worth. A co-founder will price the clicks in your market and lay out a budget calendar for the next twelve months, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ