GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Kentucky home service marketing
Kentucky SEO and marketing that help you book more work.
Get a marketing plan for the Kentucky cities you serve, with a co-founder helping you choose services and set a budget.
- Search research for your trade
- Website copy that explains your jobs
- Call answering after hours
Google searches each month
Searches for marketing help that name Kentucky
Searches for marketing, SEO, web design and ads, by the place they name
- Louisville1,110
- Lexington830
- Bowling Green40
- Owensboro20
- Richmond10
- Searches naming Kentucky120
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Decide where the next job should come from
Kentucky SEO and marketing built around your customers
Kentucky service businesses can hire Lithium Marketing to build their websites, improve their search visibility, run Google Ads and answer calls with AI reception. Tell us what you want to sell more often and where you can take those jobs. We recommend which services to start with by checking how customers find you and what happens when they contact you.
Homeowners live in 68.3% of Kentucky's occupied housing units. Give those customers a reason to trust you with the property: explain what an estimate covers, show completed work and make the next step easy to find. The city guides let you look more closely at the places where you want those calls, before committing to a wider campaign.
What to hire us for
Build the marketing around a customer's next step
Customers need to know who handles their job, what the work involves and how to book. These service guides explain how we help with search visibility, showing your work and answering calls.
SEO with AI search optimizationWe turn your service knowledge into searchable pages and strengthen local listings, with AI search optimization included in the SEO work.Learn more Websites that explain the jobA WordPress build puts estimate details beside examples of your work, so visitors can understand what you offer before contacting you.Learn more Ads for the jobs you wantChoose the jobs you have room to take, then we build Google Ads around those services and review recorded leads against campaign spending.Learn more Call answering and custom automationManaged AI reception gives callers answers day or night, while separate custom automation projects can reduce the follow-up tasks your team repeats.Learn more
Choose a Kentucky city guide
Plan closer to the customers you want to reach
Louisville, Lexington, Bowling Green, Owensboro, Covington and Richmond each have their own marketing page. Follow the link for a city where you take jobs to review its market and explore SEO, website, advertising and AI services for that area.
Start with the customer's search
An agency search and a service call need different plans
The recorded agency keywords naming Kentucky total 120 monthly searches after deduplication. They cover searches for marketing help, including SEO and web design. As an owner choosing an agency, ask to see a separate search plan for the services your customers buy. We research those terms in the cities you cover before proposing content or paid campaigns.
In Owensboro, the query “plumber owensboro” receives about 880 searches per month. A company taking those calls needs an Owensboro service page that spells out the plumbing work available and how to schedule it. Apply that approach to your own trade and coverage. Reports can then show recorded calls and average cost per lead for each campaign, with your booking feedback guiding later spending decisions.
| Search | Searches a month |
|---|---|
| web design kentucky | 90 |
| seo company kentucky | 20 |
| kentucky seo | 20 |
| digital marketing agency kentucky | 10 |
| marketing agency kentucky | under 10 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Properties and scheduling
Help customers describe the property and the job
Homes built before 1980 make up 47.1% of Kentucky's housing; the share built in 2010 or later is 10.9%. If you take renovation work as well as projects on newer properties, give customers examples of both. Describe the original problem and the work you completed, then ask for the property details you need to quote. We use that information to write service pages that help people explain their job.
Kentucky's northern and far-eastern mountain regions are cooler year-round than its southern and western regions. If weather affects when you can take outdoor jobs, plan each service area's advertising around the dates your crews can work. Give customers your policy for rescheduling estimates and appointments when conditions change.
- residents (2025 estimate)
- 4,606,864
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.2%
- population change, 2020 to 2025
- housing units
- 2,023,116
- housing units
- of occupied homes owner-occupied
- 68.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 47.1%
- of homes built before 1980
- median home value
- $205,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Kentucky contractors and service companies
Make the difference between your services easy to see
Residential remodeling accounts for 1,152 establishments statewide in Kentucky. For your business, separate the projects you want: a kitchen renovation and a whole-home remodel deserve different descriptions of scope, preparation and the estimate process. Lithium uses your project photos and explanations to help a prospective customer decide if your company takes the work they have in mind.
Kentucky's statewide trade totals include 255 roofing contractors and 1,130 landscaping establishments. A roof replacement and a garden installation call for different questions before an estimate. We write forms and receptionist answers around your own service list, so you can learn what the customer needs and where the property is before arranging a visit.
County Business Patterns
Trade and home service businesses in Kentucky
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors1,379
- Residential remodelers1,152
- Landscaping services1,130
- Electrical contractors898
- New home builders556
- Excavation and site preparation contractors542
- Painting contractors293
- Roofing contractors255
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Work you can examine
A glass company's results and a builder's recommendation
Dixie Glass serves the Mississippi Gulf Coast. Lithium built its website and provided SEO and Google Ads; the case study covers the results of that work. For an owner's view on service and follow-through, read Nathan Boos's recommendation from Hillsview Building about his experience with the team on websites and SEO.
Glass“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingPricing
Choose a Kentucky marketing budget you can sustain
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Making the next marketing decision in Kentucky
Still curious?
Call (503) 766-5964 or email [email protected].
How do we decide between SEO, advertising and a website rebuild?
We look at where customers lose interest or cannot find you before recommending a service. Bring your existing website and any campaign reports, plus the jobs you want to book. SEO scope depends on site and listing work and the value of a new lead. Advertising fees depend on ad spend, the channels involved and landing-page work. A rebuild makes sense when the current site cannot support the offer.
Can I target a Kentucky town that is not listed here?
Tell us the town and the services you can provide there, and we will include it in the planning discussion. The city guides are starting points for research. Before recommending another area, we examine its service searches and ask about your capacity to take jobs there. You choose the coverage; the marketing should respect that limit.
What will my team receive at the end of a website project?
Your handoff includes a private Loom walkthrough for editing the site, and ownership of the domain, hosting, WordPress installation and content stays with your business. During the build, you review how the pages look on phones and desktop screens. Most website projects take six to nine weeks from kickoff to launch. Tell us who will make future updates so the walkthrough reaches the right person.
How do you check that AI reception will work with our setup?
We review your booking software and transfer numbers before agreeing on the connections. Supply the questions callers ask, the areas you cover and any situations that require a real person. The AI receptionist answers 24/7 and can transfer calls under your rules. Custom automation, such as sending information between systems after a call, is scoped separately after a free discovery call.
What should we send you once campaigns are running?
Send booking outcomes and let your account manager know when crews fill up or a service becomes unavailable. That gives us a reason to reduce or redirect advertising before more requests come in. We adjust Google Ads daily for the first 30 days and weekly after that, using campaign results and your feedback to guide changes.
Free action plan
Ask us to map out your next Kentucky marketing investment
Tell us where you want additional jobs and share your website with any marketing results you already have. A co-founder will review them during a short video call and put the priorities, recommended services and costs into your free marketing plan.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ