GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Houston websites for the trades
Houston web design that puts more estimates on your calendar.
Your Houston website gets built around your own finished jobs and a one-tap call button, and when it launches, you own every piece of it.
- A gallery of your own Houston jobs
- A quote form built for phones
- Domain and site in your name
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Houston web design in brief
How a Houston website wins the estimate
Lithium Marketing builds Houston contractors a WordPress site arranged around their own jobs, so a visitor on a phone sees the work first and finds the phone number without hunting. Houston’s housing has a median build year of 1982, so your customers live in everything from older homes to recent construction, and your gallery should show both.
Houston is the largest U.S. city without formal zoning, and when it cut its minimum lot size from 5,000 to 3,500 square feet in 1998, housing construction took off. Add the townhouse developments inside the Loop, and a Houston contractor may price a townhouse one day and a detached house the next, so the site should say which property types you take and show a job from each.
From search to your site
Where Houston searchers land before they call
Roofers and landscapers get a lot of first-time visitors from search: “roofing company houston” draws about 3,600 searches a month and “landscaping houston” about 1,900. Many of those visitors land on a service page rather than your homepage, so each service page has to stand on its own, with photos of that job, the areas you cover and a call button.
If you are comparing designers after a search for “web design houston”, which draws about 2,400 searches a month, ask each one how fast the finished site will load on a phone. Lithium builds to Google’s Core Web Vitals targets, including the main content loading in under 2.5 seconds, because a slow page loses the visitor that search and ads paid to bring in.
| Search | Searches a month | Cost per click |
|---|---|---|
| web design houston | 2,400 | $24.83 |
| web designer houston | 2,400 | $24.83 |
| website design houston | 2,400 | $24.83 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 115 to 234 Google reviews each
- Directories in the top 10
- Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber houston”, as Google showed it to a searcher located in Houston. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Houston homes and owners
Rentals, flood risk and what your Houston site should cover
Owners live in 42.1% of Houston’s occupied homes, so most are rented, and a good share of your calls may come from landlords and property managers. Give them a page of their own that explains how you handle tenant access, billing the owner and repeat work across several properties.
Many parts of Houston carry a high risk of localized flooding. If you repair water damage, roofs or drywall, give storm and flood work its own page with before-and-after photos from real jobs, so the page is already live and indexed if a storm sends people searching.
- residents (2025 estimate)
- 2,397,315
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.2%
- population change, 2020 to 2025
- housing units
- 1,040,576
- housing units
- of occupied homes owner-occupied
- 42.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 47%
- of homes built before 1980
- median home value
- $277,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Builders, site work and painters
Websites for Harris County’s project and finish trades
Harris County has 729 new home builders and 233 excavation and site preparation contractors. A builder’s site should show the communities and lot sizes it builds on, and a site-prep contractor’s should list its equipment and the job sizes it takes, with a bid form that asks for the address and acreage.
Painting contractors are one of the smaller groups on the chart, with 193 in the county. A painter’s site earns trust with room-by-room before-and-after photos, the products used on each job and a quote form that asks how many rooms need work.
County Business Patterns
Trade and home service businesses in Harris County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors1,187
- Residential remodelers885
- Electrical contractors833
- New home builders729
- Landscaping services677
- Roofing contractors301
- Excavation and site preparation contractors233
- Painting contractors193
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Kickoff to launch
From kickoff to launch on a Houston site
A typical build has two sign-offs from you: one on the design and one before launch.
1
Plan the pages around your jobs
We map one page per service and per area you want work from, so the site matches the jobs you are trying to win.
2
Review designs with your photos in place
You see the phone layout first, then desktop, each with your own job photos already in place.
3
Build on WordPress with tracking
The site goes up on WordPress with GA4, call tracking and schema built in, and nothing launches until a test call and a test form have both come through.
4
Protect rankings at launch
Before the switch, we map each old address that earns traffic to its replacement; after it, Search Console gets checked for errors until things settle.
What every Lithium website includes
The same eight parts go into every website build, wherever the business is.
- Sub-2.5-second mobile load
- Mobile-first conversion path
- A clear first screen
- SEO-ready architecture
- Google Business Profile alignment
- Real proof where it converts
- Tracking tied to revenue
- Accessible and AI-search ready
A glass company’s results
Dixie Glass: a new website with SEO and Google Ads
Dixie Glass has served the Mississippi Gulf Coast since 1946. Lithium built its new website and handled its SEO and Google Ads, and the card shows what that combined work did. Dave Turin of Dozer Dave, an excavation company, speaks for himself in the quote beside it.
Glass“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveNearby website pages
Websites for the cities around Houston
Pearland, Pasadena, Sugar Land, League City, The Woodlands and Conroe have web design pages of their own, linked below with their housing and search figures. If those cities send you work, give each one a page in your site’s service area section; the Texas link has the rest.
Published price
Building a Houston contractor website: the price
$5,000
typical project
Larger sites get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch. You own the domain, hosting account, WordPress install and content.
FAQ
Houston website questions, from budget to launch
Still curious?
Call (503) 766-5964 or email [email protected].
Will our site fit the typical $5,000 build?
Most service business sites do. The exception is a site with far more pages than usual, like a home builder listing many communities. When that happens, you get a quote for the bigger build up front, and nothing starts until you agree to it.
Do we own the site and the domain?
Yes, all of it: the domain, the WordPress install and every page, photo and line of copy. They are in your business’s name from the start, so moving to another agency later would not mean starting over.
How long does a new Houston website take?
Typically six to nine weeks from kickoff to launch. The biggest variable is how quickly the photos, service list and design feedback come back, so owners who gather those early tend to launch toward the short end of that window.
Who keeps the site updated after launch?
Whoever in your office is comfortable with a computer can, since it’s WordPress, and a recorded Loom video walks them through your own site. Owners who want it off their plate add optional hosting and maintenance for $99 a month: secure hosting, daily backups, software and security updates and basic changes.
Do you write the copy, or do we?
We write it. Lithium works with every client remotely from Portland, so the copy comes from a video interview with you, your service list and photos from real jobs. You review every page before launch and can change anything that doesn’t sound like your company.
Free action plan
Price out a new Houston website on a free call
Tell us what you sell, where you work and what your current site gets wrong. On a short video call, a co-founder will review it with you, and afterward you get a page list and a price for the build.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ