Google Ads for Fargo businesses, split by trade and tracked call by call.

The fee is from $500 a month in management, plus ad spend. The ad budget depends on your trade’s click cost and what a booked job is worth: a roofer and an electrician buy very different clicks. Start with enough to judge a month of calls, not the minimum that keeps an ad running.

Calls usually arrive in the opening days, with the real pattern several weeks out. The account is still learning at that point, and the signal comes from search-term data: which phrases produced booked work and which burned budget. We trim the second group, fund the first, and cost per lead becomes a number you can check.

Six months is the standard first term, long enough to gather a clean stretch of call data. After that it runs month to month, and 30 days’ notice ends it. The proposal carries the management fee for your ad spend and channels.

Yes, when a second channel earns it. Most of the budget belongs on Google, because that is where the search starts. Microsoft Ads is worth a test when Bing clicks cost less for the same job, and Meta can put the offer in front of Facebook and Instagram users. Add either one when your buyers already use it, and keep it only while it produces calls.

The report answers a narrower question than a click total: which campaign, keyword and ad produced each call, and the cost per lead. A booked job is the only result that matters, so when you tell us which leads turned into work, the next budget change follows that list.