FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
SEO in Erie, Pennsylvania
Erie service businesses get their services on their own pages, the Google profile filled in, and a monthly report counted in calls.

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Local SEO, answered
Erie customers start on Google, so the profile, the reviews and the page for the trade are what a business has to get right. Lithium Marketing builds that for Erie service businesses, beginning with the Google Business Profile and the pages behind it.
When we looked at the results for “plumber erie”, the Map Pack sat first on the page and no paid ads showed. The demand is spread across the trades: “plumber erie” draws about 1,600 searches a month and “roofing company erie” draws 720, which is why each service you sell needs its own page.
Search in Erie
The phrases that name Erie and SEO are modest: about 50 searches a month across “seo erie”, “seo company erie” and “seo services erie”. A business cannot live on that traffic. The retainer goes after the trade searches, where the volume is, and gives each service its own page.
The keyword detail is thinner still: “seo company erie” and “seo erie” at 20 searches a month each, and “seo services erie” at 10. Few owners shop that way, so the first screen has to answer cost, timeline and ownership before it sells anything. When we checked “plumber erie”, the Map Pack listings carried 509, 314 and 752 Google reviews, and Facebook, Thumbtack and Yelp ranked in the top 10 below them. The listing with the fewest of those reviews still made the pack, so the review count is not the only thing Google weighs.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo company erie | 20 | not reported |
| seo erie | 20 | $110.19 |
| seo services erie | 10 | not reported |
| seo agency erie | 0 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber erie”, as Google showed it to a searcher located in Erie. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Erie market
Erie’s median home was built in 1949, and 88.6% of the city’s homes went up before 1980. A repair or replacement job on a house that age needs a page that names the problem and shows the fix, not a general services list.
Erie County’s median year is 1964. If you take jobs outside the city line, area pages that name the townships you cover and show the work belong in the plan.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Erie County
Erie County counts 59 electrical contractors and 16 roofing contractors. Your listing has to tell Google which of those companies does this job, in this town, with proof it has done it before. Categories, reviews and a service page answer it together.
Landscaping is the biggest trade group on the county chart at 107 companies, so a landscaper needs project pages and reviews that separate one company from the next. The same plan works for a painter: one page per finish, with photos of the real work.
County Business Patterns
Trade and home service businesses in Erie County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
The first month fixes what Google cannot read; the pages and the profile follow.
The first pass clears crawl errors, slow pages and broken links, and gives each service page the details Google needs to understand it.
Services, photos and the townships you cover go into the Google Business Profile, and we set up a review request your team can send after a job.
Each service gets its own page, and the townships and cities where you work get their own area pages.
Your name, phone and services get matched on Facebook, Thumbtack and Yelp, and links point at the trade pages that need the lift.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
Proof
F&W Fence Co. is a fence company, and the card is its result. Lithium built the website, ran the SEO and managed the Google Ads, so the figures belong to all three. Chris Martin of Mt. Hood Pro Painting gives his own view alongside.
Fence4Xmore ranking keywords
190 to 745 keywords
“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround Erie
Trade searches do not stop at a state line, and the pages below carry the local figures for Buffalo, Rochester, Cleveland, Akron, Pittsburgh and Wheeling. Use them to judge whether a nearby market deserves its own area page, and use the Pennsylvania page for the rest of the state.
Published price
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Price tracks the work the site has to do. A contractor with three finished service pages and a complete Google profile needs less each month than one starting from a thin site with several high-value services and few reviews. The first call sets where you land in the range.
Local and long-tail rankings typically take 60 to 90 days, and technical fixes usually move inside 30. The monthly report counts calls and leads from the first month, so you can see whether demand moves before rankings do. Revenue tends to build from month four.
The first term is six months, then it runs month to month and either side can end it with 30 days’ notice. The six months are there because local rankings take time to build.
Google decides the order. Our job is to give it everything it needs to judge you: complete categories, service pages for each trade, matching listings and a review request your team sends after every job. Then we report the calls and the movement, without promising a position. What we guarantee is the work.
AI search is part of the retainer, not an extra: answer-first sections, schema and the same business facts in every listing. No one can promise a mention in ChatGPT or an AI Overview, so the monthly report stays on calls and leads.
Free action plan
Send your site address and the trades you want to grow. On a short video call, a co-founder will go through the searches that matter in Erie and point to the pages, profile fields and links worth fixing first.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ