Skip to content

SEO in Erie, Pennsylvania

SEO for Erie service businesses that turns searches into phone calls.

Erie service businesses get their services on their own pages, the Google profile filled in, and a monthly report counted in calls.

  • Service and township pages
  • A complete Google profile
  • Monthly calls and leads
Town & Country Glass website homepage for commercial storefront glass in Portland
13Xorganic traffic for Town & Country Glass (145 to 1,849 visits a month)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Local SEO, answered

What local SEO has to fix in Erie

Erie customers start on Google, so the profile, the reviews and the page for the trade are what a business has to get right. Lithium Marketing builds that for Erie service businesses, beginning with the Google Business Profile and the pages behind it.

When we looked at the results for “plumber erie”, the Map Pack sat first on the page and no paid ads showed. The demand is spread across the trades: “plumber erie” draws about 1,600 searches a month and “roofing company erie” draws 720, which is why each service you sell needs its own page.

The Erie market

Older homes, and the pages that fit them

Erie’s median home was built in 1949, and 88.6% of the city’s homes went up before 1980. A repair or replacement job on a house that age needs a page that names the problem and shows the fix, not a general services list.

Erie County’s median year is 1964. If you take jobs outside the city line, area pages that name the townships you cover and show the work belong in the plan.

residents (2025 estimate)
91,838
residents (2025 estimate)
population change, 2020 to 2025
-3.3%
population change, 2020 to 2025
housing units
43,681
housing units
of occupied homes owner-occupied
54.1%
of occupied homes owner-occupied
of homes built before 1980
88.6%
of homes built before 1980
median home value
$115,200
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Erie County

Which county trades need which page

Erie County counts 59 electrical contractors and 16 roofing contractors. Your listing has to tell Google which of those companies does this job, in this town, with proof it has done it before. Categories, reviews and a service page answer it together.

Landscaping is the biggest trade group on the county chart at 107 companies, so a landscaper needs project pages and reviews that separate one company from the next. The same plan works for a painter: one page per finish, with photos of the real work.

County Business Patterns

Trade and home service businesses in Erie County

Establishments by industry, 2023

  • Landscaping services
    107
  • Residential remodelers
    87
  • Plumbing, heating and air-conditioning contractors
    65
  • Electrical contractors
    59
  • Painting contractors
    23
  • Excavation and site preparation contractors
    20
  • Roofing contractors
    16
  • New home builders
    14

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The SEO plan

How the monthly SEO work is ordered

The first month fixes what Google cannot read; the pages and the profile follow.

1

Fix the site Google already sees

The first pass clears crawl errors, slow pages and broken links, and gives each service page the details Google needs to understand it.

2

Complete the Erie profile

Services, photos and the townships you cover go into the Google Business Profile, and we set up a review request your team can send after a job.

3

Write a page per trade

Each service gets its own page, and the townships and cities where you work get their own area pages.

4

Keep every listing identical

Your name, phone and services get matched on Facebook, Thumbtack and Yelp, and links point at the trade pages that need the lift.

What every SEO retainer includes

The same eight parts go into every SEO retainer, wherever the business is.

See the full SEO service

  • Technical SEO foundation
  • Keywords tied to revenue per lead
  • On-page SEO on every page
  • Content that answers buyers
  • Google Business Profile and citations
  • Multi-tiered semantic link building
  • Schema and AI search readiness
  • Tracking and monthly reporting

Proof

The work behind F&W Fence Co.’s numbers

F&W Fence Co. is a fence company, and the card is its result. Lithium built the website, ran the SEO and managed the Google Ads, so the figures belong to all three. Chris Martin of Mt. Hood Pro Painting gives his own view alongside.

F&W Fence Co. website homepage for fence installation, supply and repairFence

F&W Fence Co.

4Xmore ranking keywords

190 to 745 keywords

top-3 rankings (3 to 28)
9X
top-3 rankings (3 to 28)
core search conversion rate
27.78%
core search conversion rate
Read the case study
“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinChris MartinMt. Hood Pro Painting

Around Erie

SEO pages for the states next door

Trade searches do not stop at a state line, and the pages below carry the local figures for Buffalo, Rochester, Cleveland, Akron, Pittsburgh and Wheeling. Use them to judge whether a nearby market deserves its own area page, and use the Pennsylvania page for the rest of the state.

Published price

What an Erie SEO retainer runs each month

$1,300–$3,000

per month

Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.

FAQ

Erie SEO questions that decide the hire

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

What decides the monthly SEO price for an Erie business?

Price tracks the work the site has to do. A contractor with three finished service pages and a complete Google profile needs less each month than one starting from a thin site with several high-value services and few reviews. The first call sets where you land in the range.

When should an Erie business expect SEO to show up?

Local and long-tail rankings typically take 60 to 90 days, and technical fixes usually move inside 30. The monthly report counts calls and leads from the first month, so you can see whether demand moves before rankings do. Revenue tends to build from month four.

Is there a contract before the work starts?

The first term is six months, then it runs month to month and either side can end it with 30 days’ notice. The six months are there because local rankings take time to build.

Who decides which businesses show in the Map Pack?

Google decides the order. Our job is to give it everything it needs to judge you: complete categories, service pages for each trade, matching listings and a review request your team sends after every job. Then we report the calls and the movement, without promising a position. What we guarantee is the work.

Does the retainer cover AI search?

AI search is part of the retainer, not an extra: answer-first sections, schema and the same business facts in every listing. No one can promise a mention in ChatGPT or an AI Overview, so the monthly report stays on calls and leads.

Free action plan

Find out which Erie searches you are missing

Send your site address and the trades you want to grow. On a short video call, a co-founder will go through the searches that matter in Erie and point to the pages, profile fields and links worth fixing first.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan