GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Marketing for El Paso service businesses
A marketing agency for El Paso focused on booked work.
Build a stronger flow of El Paso calls and estimates with a marketing plan that a co-founder helps you prioritize.
- Service pages written for buyers
- Ad leads checked against booked jobs
- Phone answering and appointment booking
Google searches each month
What El Paso searches for, by service
1,050
searches a month
- Web design720
- Digital marketing170
- SEO160
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Make the next investment count
Put your El Paso marketing budget where jobs are being lost
Lithium Marketing helps El Paso service businesses turn search traffic into customers through web design, SEO, Google Ads and AI phone answering. Plumbing, heating and air-conditioning businesses account for 219 establishments in El Paso County. A company in that group needs to explain its own services and reasons to hire it before paying to send more people to its website.
We look at the whole sale: how someone finds you, what they learn, how they contact you and what happens to that request. If the site attracts visitors but few estimates, work starts there. If the phone goes unanswered, buying more clicks can wait. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.
Choose a starting point
Connect the promise in the ad to the work on the schedule
Each service below solves a different part of the sale for an El Paso business.
Earn the service searchGive El Paso searches for your specialty a page that explains the job, supported by accurate business listings and work on your Google profile.Learn more Help visitors choose youShow the properties you work on, explain the estimate process and make El Paso coverage easy to check before someone calls.Learn more Test demand with a budgetPick the El Paso jobs you want to advertise, set the spend and use the resulting calls to decide which searches deserve it.Learn more Keep the request movingLet callers describe the problem, get their service-area questions answered and arrange an appointment through a managed AI receptionist.Learn more
Demand worth following
Choose the jobs before choosing the channel
The phrase “pest control el paso” attracts about 1,600 searches a month. A pest company can build its plan around the treatments it sells, with a page explaining each treatment and a way to request service. We check demand for those treatments against your margins and available appointments before recommending a budget.
For electrical work, “electrician el paso” has about 880 monthly searches. If you want installation projects alongside repair calls, those offers need different explanations. We check which searches lead to the work you want before recommending more content or an advertising budget.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency el paso | 110 | $3.95 |
| digital marketing agency el paso | 40 | not reported |
| digital marketing el paso | 20 | $1.90 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair el paso | 1,000 | $27.33 |
| plumber el paso | 2,900 | $16.25 |
| roofing company el paso | 1,000 | $16.11 |
| pest control el paso | 1,600 | $15.66 |
| hvac repair el paso | 170 | $13.90 |
| water damage restoration el paso | 50 | $8.11 |
| electrician el paso | 880 | $5.65 |
| landscaping el paso | 1,900 | $2.72 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 134 to 641 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber el paso”, as Google showed it to a searcher located in El Paso. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Customers and coverage
Tell the buyer who you help and where you go
In El Paso, 60.8% of occupied homes are owner-occupied. If you serve rental properties as well as homeowners, explain who can request work and how property managers arrange estimates. That distinction belongs in your website copy and phone answers, so an unfamiliar caller knows how to begin.
El Paso covers about 259 square miles of land. Choose your service area before we promote it: a profitable job can become a poor use of crew time outside your normal coverage. We carry your chosen locations through the site, ad targeting and receptionist's answers.
- residents (2025 estimate)
- 683,012
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.6%
- population change, 2020 to 2025
- housing units
- 265,320
- housing units
- of occupied homes owner-occupied
- 60.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 44.1%
- of homes built before 1980
- median home value
- $184,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Give buyers something to compare
Your completed work should explain the next job
Residential remodeling accounts for 148 establishments in El Paso County. A remodeler can make its offer easier to judge with photos that explain the original problem, the work performed and the finished result. We use that detail in service copy and estimate forms, so the gallery helps sell the project.
El Paso County also records 40 excavation and site preparation businesses. For a company doing that work, equipment photos need context: the site conditions you handle, the services you provide and the details needed for an estimate. Across trades, the marketing should make your experience understandable before the buyer calls.
County Business Patterns
Trade and home service businesses in El Paso County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors219
- Electrical contractors160
- Residential remodelers148
- New home builders132
- Landscaping services88
- Roofing contractors66
- Excavation and site preparation contractors40
- Pest control companies33
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Decide, build, measure
Give every part of the El Paso plan a job
Your proposal names the problem each service is meant to solve and how we will judge the work.
1
Start with jobs you can take
Tell us which services earn their place on the schedule and where your crews travel. We compare that list with what your current marketing promises.
2
Trace a customer through the business
We inspect the search listing, website and contact steps, then compare tracked leads with your team's account of what booked.
3
Price the work in order
You get a recommendation for the website, search, ads or phone changes that address the gaps we found, with the scope and cost before work starts.
4
Use results to choose the next move
We review calls and estimates against the services you wanted to grow. That gives you a reason to continue, change the plan or hold spending steady.
A client example
Dixie Glass hired Lithium for its website, SEO and Google Ads
On the Mississippi Gulf Coast, Dixie Glass used Lithium's website design, SEO and Google Ads services. Its case study shows the results of that work. Hillsview Building's Nathan Boos also describes the communication and follow-through he values in working with the team.
Glass“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingCompare other markets
Planning work beyond El Paso
Explore marketing information for Las Cruces, NM; Roswell, NM; Albuquerque, NM; and Rio Rancho, NM through the city links below. The Texas directory covers our other Texas city pages if your business is looking elsewhere in the state.
Pricing
Build an El Paso marketing budget service by service
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Decisions to make before hiring a marketing agency
Still curious?
Call (503) 766-5964 or email [email protected].
Can you improve our leads without replacing everything?
We can work on the part that needs attention and keep the parts that work. A functioning website may need stronger service pages or better tracking, while a busy phone may need a more reliable answer. The free plan explains the recommended scope so you can choose a starting point.
What would we pay for an ongoing marketing program?
Your cost follows the services you choose. SEO is $1,300–$3,000 a month, while Google Ads starts from $500 a month in management, plus ad spend. We separate recurring fees, advertising spend and any website project in the proposal so you can see the commitment before agreeing to it.
How will we judge the agency if our sales team closes the jobs?
Compare marketing leads with the jobs your team books and the reasons other requests fall through. We report calls and leads by source; your staff supplies the booking outcome. That helps distinguish a poor search term or confusing offer from a scheduling or follow-up problem.
Does a small service business need all of these services?
A small business can start with a limited scope built around its capacity and budget. If your crews have few openings, improving the quality of estimate requests may matter more than increasing their number. Bring your priorities to the call and we will explain which work earns a place in the proposal.
How long are we committing to the agency?
The usual agreement begins with six months and continues month to month afterward, with 30 days' notice. The AI receptionist has no contract. We identify the terms for the services you select before you sign, including any separate website project, so the total commitment is clear.
Free action plan
Find your next marketing move with a free El Paso plan
Which part of getting a job booked costs you the most trouble? Include that with your website and service area. During a short video call, a co-founder will help you choose between improving search visibility, the site or the response to incoming leads.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ