An SEO company for Des Moines service businesses that turns searches into more calls.

Three things set the retainer: the services you want pages for, the cities you cover, and the technical work the site needs first. More services and more cities mean more pages and more monthly work, so the number moves up from there. You get the scope and the monthly figure in writing before anything starts.

Expect the technical fixes to land first, often inside a month. The local and long-tail rankings that carry the calls usually need 60 to 90 days, and revenue builds from the fourth month. Calls are counted from the first report, so the call trend is visible before the ranking trend.

The first term is six months, then it continues month to month with 30 days' notice. Local rankings need that runway, and the first six months give you a clear read on the calls before you commit to another stretch.

The report shows what moved and what did not, and the work continues either way. Rankings shift for reasons no agency controls, so no position is promised. What Lithium guarantees is the work itself: the profile, the pages, the listings and the links, all visible in your account.

AI search work sits inside the retainer, with no separate fee. The pages lead with the answer, the schema spells out the business, and every profile carries the same name, phone and service list. ChatGPT, Perplexity and Google's AI Overviews read those signals, and consistency is the part you control. A mention is never promised.