PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Delaware home and local service marketing
Delaware digital marketing services to bring you more calls.
Put your Delaware marketing budget behind the jobs you want, with a co-founder helping you choose the services and cities to target.
- Website copy written for your services
- Campaign reports with cost per lead
- AI reception for calls day and night
Google searches each month
Searches for marketing help that name Delaware
Searches for marketing, SEO, web design and ads, by the place they name
- Wilmington100
- Dover30
- Middletown30
- Newark20
- Bear20
- Searches naming Delaware260
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
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5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Make the next job easier to win
Digital marketing for the Delaware customers you want to reach
With Lithium Marketing, Delaware service businesses can hire one agency for the website, search campaigns and phone answering that bring in work. You choose the help you need. A company looking for roof replacement estimates needs different pages and call questions from a plumber booking emergency visits; we build the plan around those differences.
Homeowners occupy 73% of occupied homes across Delaware. Make it easy for an owner to understand your service before asking for an estimate: describe the visit, show completed work and explain what information you need to quote. The city guides help you look more closely at the places where you want those customers.
What you can hire us to do
Turn a search into an estimate request
Open a service guide for the work included and its published pricing. We can improve an existing website or campaign, build a replacement, or help with the calls your marketing already brings in.
SEO for your service territoryWe write pages about your Delaware services and correct local listings, with AI search optimization included in the SEO work.Learn more Websites that explain the jobReplace a vague contractor service list with WordPress pages that show what you repair or build and make requesting a quote easy.Learn more Advertising with a defined budgetChoose the Delaware towns and job types worth advertising, then review recorded leads and campaign costs before deciding where to spend more.Learn more Call answering and custom AIAn AI receptionist handles service questions and appointment requests while your crew works; separate automation projects can reduce the administrative tasks that follow.Learn more
Delaware city guides
Look up the cities on your job schedule
Choose Wilmington, Dover, Newark, Middletown or Bear to open that city's marketing guide. Each has its own pages covering SEO, websites, Google Ads and AI systems, so you can explore the help you need in the places you already serve or want to add.
Search terms worth separating
Buying marketing and booking a contractor start with different searches
People researching an agency use phrases such as “web design delaware”, with about 110 monthly searches. The state-named keywords here describe that buying decision. For your campaign, we research the words a customer uses to find your trade, then check the search results in the city where you want the job.
Dover's “plumber dover de” query has about 260 searches a month. A company serving Dover can build a plumbing page that explains its repairs and booking options, with ads directed to that service. For another trade, we investigate its own queries before recommending a budget. Reports then track recorded calls, leads and average cost per lead by campaign, and you tell us which became jobs.
| Search | Searches a month |
|---|---|
| web design delaware | 110 |
| seo company delaware | 90 |
| delaware seo | 90 |
| marketing agency delaware | 50 |
| digital marketing agency delaware | 10 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Properties and seasons
Keep the property's needs and your working season in view
Homes built before 1980 make up 41.9% of Delaware's housing stock, while 15.4% were built in 2010 or later statewide. If you handle both older-home renovations and work on newer properties, give customers examples of each. Explain how you inspect the problem and recommend the work, so they can ask for the right service without diagnosing their own house.
Southern Delaware has a milder climate and a longer growing season than northern Delaware, moderated by the Atlantic Ocean and Delaware Bay. For a landscaper working across that divide, advertising dates should follow the services and places on the schedule. If your planting or maintenance bookings change by area, we use those booking patterns to time campaigns and keep availability current.
- residents (2025 estimate)
- 1,059,952
- residents (2025 estimate)
- population change, 2020 to 2025
- +7.1%
- population change, 2020 to 2025
- housing units
- 464,203
- housing units
- of occupied homes owner-occupied
- 73%
- of occupied homes owner-occupied
- of homes built before 1980
- 41.9%
- of homes built before 1980
- median home value
- $352,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Businesses competing for the next job
Give buyers a reason to put your company on the shortlist
Delaware's statewide business count includes 456 residential remodeling establishments. A homeowner comparing renovation companies needs more than a gallery without captions. Explain the work behind the photos: what the customer wanted, what your crew changed and which parts of the project you handled. We turn those details into pages buyers can use when requesting an estimate.
The statewide count for roofing contractors in Delaware is 67 establishments. If your business handles repairs as well as replacements, separate those offers in your ads and website copy. Someone asking about a leak should reach your repair information directly. The same approach helps other trades with distinct services: let the customer recognize their job before they call.
County Business Patterns
Trade and home service businesses in Delaware
Establishments by industry, 2023
- Residential remodelers456
- Landscaping services456
- Plumbing, heating and air-conditioning contractors344
- Electrical contractors283
- New home builders221
- Excavation and site preparation contractors121
- Painting contractors116
- Roofing contractors67
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Work owners can check
See the plumbing campaign and hear a contractor's recommendation
A website rebuild, SEO and Google Ads formed Lithium's work for the Portland-area business Sarkinen Plumbing. Its case study covers the results of that full scope. Dave Turin, the contractor behind Dozer Dave, recommends DJ Van Zanten for website and internet marketing help.
Plumbing“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DavePricing
Compare the costs before choosing your Delaware marketing services
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Decisions to make before starting Delaware marketing
Still curious?
Call (503) 766-5964 or email [email protected].
Can we limit campaigns to part of Delaware?
You set the territory, including any towns where you only take certain kinds of jobs. Send us that coverage list and the exceptions. A replacement project may justify a longer trip than a small repair, for example. We use those instructions when setting ad locations and writing service pages, so customers can check coverage before requesting work.
How do we decide between SEO and paid advertising?
We look at how soon you need work, your current search visibility and the amount you can afford to spend acquiring a customer. SEO involves ongoing improvements to the site, listings and content. Paid advertising buys access to searches while campaigns run. Bring your average job value and the number of extra jobs your crew can take; those details help us recommend a service and budget.
If Lithium builds our site, can another company maintain it later?
The finished WordPress site can move to another provider because you own the domain, hosting, WordPress installation and content. We include a private Loom walkthrough so your team can learn the editing controls. During the build, you review designs on phone and desktop; allow a typical six to nine weeks between kickoff and launch.
Will an AI receptionist work with our booking software?
We check your booking software and calendar before proposing a connection. Tell us which appointments can be scheduled without a person's approval and which calls need to reach your team. The receptionist can transfer callers to a real person. If the workflow also needs custom automation, we define and quote that work separately after a free discovery call.
What should we prepare if another agency handles our marketing?
Gather the account ownership details, existing reports and a list of work the agency is responsible for. We use those to identify access we need and plan the handoff without losing track of active campaigns. Tell us about any contract end dates before setting a start date, and bring examples of leads you want more of or would rather avoid.
Free action plan
Find your next marketing priority with a free Delaware plan
Share your website and tell us which jobs you want to add to the schedule, along with the towns you cover. A co-founder will review your options on a short video call and explain what to tackle first, what it costs and what you will need to provide.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ