SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Digital marketing across DFW
A digital marketing agency helping Dallas-Fort Worth businesses win more work.
Build a marketing plan for your Dallas-Fort Worth service business with a co-founder who connects spending to calls and booked jobs.
- A plan for the cities you serve
- Lead sources connected to bookings
- Website and phone gaps fixed
Google searches each month
How Dallas-Fort Worth customers search for a plumber
Searches naming a city or the region
- plumber dallas4,400
- plumber fort worth3,600
- plumber plano2,400
- plumber arlington tx1,900
- plumber denton1,900
- plumber garland1,600
- plumber dfw140
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Choose where to grow
A Dallas-Fort Worth marketing agency for your next stage
Lithium Marketing helps Dallas-Fort Worth service businesses win customers through websites, SEO, Google Ads and AI phone answering. The Dallas-Fort Worth metro has 8,477,157 residents, but your next marketing purchase should focus on the jobs and cities your crews can handle. We help you choose those targets before spreading a budget across the region.
A company expanding beyond its home city needs more than a longer service-area list. Customers must find the service, see work they trust and reach someone who can book it. We connect those steps and show which cities produce leads worth pursuing, so expansion follows the work you can profitably deliver.
Choose the work you need
Put each part of your DFW marketing to work
Your priorities decide the combination. These services can support a regional business without making every city a separate marketing project.
Local SEO across DFWHelp a customer searching by city find the specific repair or project your company handles there.Learn more Websites for a wider service areaReplace a vague DFW coverage claim with pages that show your jobs, working cities and how to request an estimate.Learn more Google Ads with city-level reportingSee which service areas earn their advertising budget through the calls and bookings they produce.Learn more Phone answering and AI automationGive callers a consistent answer about coverage, collect their job details and reduce the follow-up work left for your staff.Learn more
Customers name their city
A DFW label leaves out much of the search demand
The phrase “plumber dallas” receives about 4,400 searches a month; “plumber dfw” receives about 140. That is a reason to research individual cities before choosing pages or ad targets. A regional homepage can explain the business, while city pages answer the buyer who wants to know if you work nearby.
Other customers do use the regional name: “roofing company dfw” averages 390 monthly searches. We keep that broader demand in the plan and connect it to the cities you serve. The decision is where to spend first, not how many place names we can fit into a headline.
| Searches naming | Searches a month |
|---|---|
| Dallas | 2,200 |
| Fort Worth | 760 |
| Plano | 230 |
| Frisco | 50 |
| Denton | 30 |
| Irving | 20 |
| McKinney | 20 |
| Allen | 20 |
| Arlington | 10 |
| Lewisville | 10 |
| Richardson | 10 |
| Garland | under 10 |
| Grand Prairie | under 10 |
| Mesquite | under 10 |
| Carrollton | under 10 |
| “dfw” searches | 50 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor. Each city is the sum of its marketing searches.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair dfw | 140 | $67.15 |
| garage door repair dfw | 110 | $42.23 |
| plumber dfw | 140 | $17.82 |
| water damage restoration dfw | 1,300 | $14.22 |
| roofing company dfw | 390 | $11.15 |
| pest control dfw | 260 | $10.00 |
| electrician dfw | 70 | $2.73 |
| landscaping dfw | 210 | $2.18 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 305 to 2,000 Google reviews each
- Directories in the top 10
- Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber dfw”, as Google showed it to a searcher located in the area. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Growth your crews can support
Choose a manageable share of the metro
Newer homes are part of the market too: 21.8% of the Dallas-Fort Worth metro's housing was built in 2010 or later. If your work includes improvements to newer properties, give those projects space beside repairs and renovations. Your own job photos and service records tell us which examples belong in the marketing.
List the cities where you want more work and any limits that differ by service. A remodeler might travel farther for a large project than a company taking small repairs. We use those limits in the website, campaign targets and phone answers so your staff can spend less time declining calls from outside your area.
- residents (2025 estimate)
- 8,477,157
- residents (2025 estimate)
- population change, 2020 to 2025
- +11%
- population change, 2020 to 2025
- housing units
- 3,096,731
- housing units
- of occupied homes owner-occupied
- 60.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 29.8%
- of homes built before 1980
- median home value
- $359,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns. Geography: the Dallas-Fort Worth-Arlington metro area.
Make the choice easier
Show the reasons to hire your business
Residential remodeling accounts for 1,851 establishments across the Dallas-Fort Worth metro. An owner competing for project work needs more than a claim of good workmanship. We explain the projects you take, show finished work and make the estimate process easy to understand.
The metro also has 1,642 landscaping establishments. If you sell ongoing care as well as larger projects, give each offer its own explanation and measure the leads separately. The same principle applies across service trades: the report should distinguish the work you want to grow from calls you cannot turn into jobs.
County Business Patterns
Trade and home service businesses in Dallas-Fort Worth
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors2,412
- Residential remodelers1,851
- Landscaping services1,642
- Electrical contractors1,634
- New home builders1,403
- Roofing contractors907
- Excavation and site preparation contractors568
- Painting contractors478
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts). Geography: the Dallas-Fort Worth-Arlington metro area.
Your expansion plan
Decide what earns the next dollar
We put your crew capacity and job economics beside the marketing numbers before recommending a larger spend.
1
Choose the jobs and territory
Tell us which services pay well and where your crews can take additional work. We compare those priorities with city-specific searches.
2
Follow a lead through your business
We check how a visitor becomes a call, how staff handles it and where the booking gets recorded. Tracking connects those steps.
3
Commission the missing pieces
Your proposal names the website, SEO, advertising or phone work needed for those targets. Each service has a defined role.
4
Expand from booked work
We review lead quality and bookings by service area with you. A busy phone is a starting point; profitable work guides the next decision.
A complete client engagement
The work behind the Byers Septic Service results
Byers Septic Service hired Lithium for website development, SEO and Google Ads. Its case study lets you see how that full engagement performed. For an owner's perspective on the relationship, read Marc Rickabaugh's account of the website and SEO work for Rickabaugh Construction.
Septic“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionMember-city marketing
Look closer at the places on your service map
Compare Dallas, Fort Worth and Arlington through the city guides below, then look at the other places your crews serve. For work beyond the metro, the Texas guide opens the rest of the state's markets.
- Marketing in Dallas
- Marketing in Fort Worth
- Marketing in Arlington
- Marketing in Plano
- Marketing in Irving
- Marketing in Garland
- Marketing in Frisco
- Marketing in McKinney
- Marketing in Grand Prairie
- Marketing in Denton
- Marketing in Mesquite
- Marketing in Lewisville
- Marketing in Carrollton
- Marketing in Richardson
- Marketing in Allen
- All Texas cities
Pricing
Build your DFW marketing budget service by service
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Decisions before hiring a DFW marketing partner
Still curious?
Call (503) 766-5964 or email [email protected].
Can I focus marketing on only part of Dallas-Fort Worth?
You can focus on the cities that suit your crews and the jobs you want. We use that territory to choose website content, research searches and set advertising coverage. You do not need to pursue the entire metro to build a strong business, and adding a city should be a deliberate spending decision.
What if I already have a website and someone running ads?
We can work on a specific gap without replacing everything you have. Bring the site and the reports you receive, and we will identify what is producing leads, what needs repair and what can stay. A proposal should explain the benefit of each recommended change before you pay for it.
How does a Dallas-Fort Worth business work with Lithium?
You work with a co-founder on strategy and an account manager on day-to-day questions. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. We use your job knowledge and customer feedback to shape the marketing, and review the results with you.
How do I compare a combined proposal with separate service prices?
Ask what each service will do for your business and how you will judge the result. A combined proposal should identify the pages being built, the ongoing search work and the advertising budget separately. For a DFW expansion, it should also name the cities you are pursuing and explain how staff will report which leads became jobs.
What commitment does a marketing program require?
The usual agreement begins with six months, followed by monthly service with 30 days' notice. The AI receptionist has no contract. We explain the terms attached to each part of your proposal so you can judge the ongoing commitment alongside a website build or a custom project.
Free action plan
Choose your next DFW growth move with a free plan
A short video call with a co-founder starts with your growth target: which work you want and where your crews can take it. Include your website when you request the free plan so we can check what stands between you and that goal.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ