Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
The build, explained
Web design for Columbia, MO trade businesses, built around the jobs you want.
A Columbia trade business ends up with a WordPress site it owns, built around the jobs it wants and a phone number a customer can tap.
- Photos of finished jobs
- A call button on every screen
- The domain stays in your name
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What the site has to do
What a Columbia website has to do before it launches
Columbia's median home was built in 1993, so the work a trade business sells here can cover older houses and newer ones. A Columbia service business gets a WordPress site from Lithium Marketing that shows that work: job photos, simple service pages, and a phone number a customer can tap on the first screen.
A typical build is $5,000 and runs six to nine weeks from kickoff to launch. You own the domain, the hosting account and the WordPress install at the end, and the editing screens come with a recorded walkthrough.
What the visitor does
What the page has to prove to a searcher
An electrician search and a roofing search both land on a page that has to work on a phone: “Electrician columbia mo” draws about 320 searches a month and “roofing company columbia mo” 260. A page that loads slowly, hides the number or shows no finished work gives the caller a reason to try the next result.
A customer can find you on Facebook, MapQuest or Yelp without ever seeing your site. All three showed up in the top 10 for “plumber columbia mo” when we checked, so a profile can be the first thing a customer sees. If it sends someone to your site, the two should tell the same story about your hours, phone and services.
| Search | Searches a month | Cost per click |
|---|---|---|
| web design columbia mo | 40 | not reported |
| website design columbia mo | 40 | not reported |
| web designer columbia mo | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 204 to 2,600 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber columbia mo”, as Google showed it to a searcher located in Columbia. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Housing stock
Housing age and what it means for your pages
19.3% of Columbia's housing went up in 2010 or later, and 33.9% of Boone County's homes predate 1980. A contractor who sells upgrades on newer homes and repairs on older ones should not send both to the same page, because the two buyers may be looking for different work.
A large number of high-rise apartment complexes have been built in downtown Columbia, many with shops on the ground floor. Property managers and mixed-use owners are a customer group a trade site can name with its own page.
- residents (2025 estimate)
- 130,851
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.8%
- population change, 2020 to 2025
- housing units
- 56,054
- housing units
- of occupied homes owner-occupied
- 48.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 31.8%
- of homes built before 1980
- median home value
- $284,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trade mix
What painters and builders need on a first screen
Boone County lists 32 painting contractors and 68 new home builders. A painter sells finished rooms and a builder sells a house, and their sites should not share a page plan: one needs finished-room photos and a color range, the other needs floor plans and a build timeline.
Three glass and glazing contractors work in Boone County. A glass contractor with commercial work needs project pages and a bid request, not a homeowner quote form.
County Business Patterns
Trade and home service businesses in Boone County
Establishments by industry, 2023
- Residential remodelers84
- Landscaping services82
- New home builders68
- Plumbing, heating and air-conditioning contractors64
- Electrical contractors32
- Painting contractors32
- Excavation and site preparation contractors23
- Roofing contractors10
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The build
The four stages of a Columbia build
You see each stage before it ships, and no form or phone link goes live untested.
1
Send the work, not the wish list
The raw material is your finished-job photos, the work you want more of and the towns you serve. A kickoff call covers the missing pieces.
2
Design the call, then the page
The first screen is built around the phone number and the finished-work photos, and you approve it on a phone before anything is coded.
3
Build it, then try to break it
Forms and tap-to-call links get a real-handset test, and the tracking is checked before launch.
4
Launch with the logins in your name
When it goes live, old addresses redirect, and you hold the logins plus a recorded walkthrough.
What every Lithium website includes
The same eight parts go into every website build, wherever the business is.
- Sub-2.5-second mobile load
- Mobile-first conversion path
- A clear first screen
- SEO-ready architecture
- Google Business Profile alignment
- Real proof where it converts
- Tracking tied to revenue
- Accessible and AI-search ready
Client work
A garden center's website inside a wider campaign
Drake's 7 Dees, a garden center, had Lithium build a new website and run its SEO and Google Ads; the card carries the traffic and lead numbers that followed. Kevin Atiyeh of Atiyeh Bros, a carpet and rug business, adds a note about the work.
Garden center“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Missouri
A page for each city your site serves
Your site can carry a page for each city you cover, with the jobs you have finished there. The web design pages below are the place to compare markets, and the Missouri page holds the rest of the state's cities.
Published price
Website pricing for a Columbia trade business
$5,000
typical project
Larger sites get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch. You own the domain, hosting account, WordPress install and content.
FAQ
Website questions from Columbia owners
Still curious?
Call (503) 766-5964 or email [email protected].
What decides the final price of a Columbia build?
How many pages you need. A deep project gallery, a page for every service and a page for every city you serve mean more design and copy, so the build grows. You see that larger price in writing before work starts.
If we stop working together, what happens to the site?
You keep all of it: the domain, the hosting, the WordPress install, the pages and the photographs. Each account is opened in your name, so moving to another partner later does not mean starting over.
How much can we change after launch without calling you?
The pages are built in WordPress, so your team can edit copy, swap a photo or add a finished job without code. The recorded walkthrough shows where each control sits. If you would rather hand it off, the optional $99 a month plan covers hosting, daily backups, security updates and basic changes.
How do you protect the rankings we already have?
Every old address gets a permanent redirect pointing at the page that replaces it, and we keep an eye on Search Console through launch. Some movement is normal during a rebuild, and no honest forecast can rule it out, but the redirects mean Google finds the new page where the old one used to be.
What should we bring to the kickoff?
Bring six finished jobs worth showing, and time for a kickoff call. Phone snaps are fine. We draft the copy and send it over for your markups before launch.
Free action plan
Build a Columbia site around your best jobs
Start with a link to the site you have and six job photos. A co-founder will walk through the page list and a fixed price on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ